Learn how to compete with the heavy weights like Amazon in the ever changing world of eCommerce by NOT focusing on price/inventory to drive traffic and conversions.
Did you miss our hugely popular co-hosted event ‘ Conversion Rules!’ in Manchester February 4th, 2015? Don’t worry! We’ve collected the presentations here to guide you through three critical components to increasing your conversion rate: leveraging data, personalisation and engagement. The slides feature plenty of ways to learn tangible next steps for your strategy development!
Kelli Frias, professor of marketing, takes an in-depth look at some of the rookie mistakes of automated marketing strategies. This list was originally profiled in Entrepreneur magazine, and the slideshow will be prove a valuable resource for marketers young and old.
Increase Conversion and Boost Revenues with Personalised RecommendationsNosto
Online retailers are spending increasing amounts of their marketing budget driving traffic to their stores but when customers get there, only a small percentage actually go on to buy anything. This is a huge opportunity lost and increasing numbers of retailers are turning to personalisation to help solve it.
In 30 minutes you will learn how to increase conversion rate, average order value and customer retention on your store by delivering your customers a personalised shopping experience.
Promoting your physical products on Shopify, Etsy, or Amazon can be convenient, but expensive since those sites take a cut of your profits. By switching to WordPress to promote your products, you can drive more customers to your brand and keep more of your profits.
Presentation given at #wordcamp #raleigh 2017.
Did you miss our hugely popular co-hosted event ‘ Conversion Rules!’ in Manchester February 4th, 2015? Don’t worry! We’ve collected the presentations here to guide you through three critical components to increasing your conversion rate: leveraging data, personalisation and engagement. The slides feature plenty of ways to learn tangible next steps for your strategy development!
Kelli Frias, professor of marketing, takes an in-depth look at some of the rookie mistakes of automated marketing strategies. This list was originally profiled in Entrepreneur magazine, and the slideshow will be prove a valuable resource for marketers young and old.
Increase Conversion and Boost Revenues with Personalised RecommendationsNosto
Online retailers are spending increasing amounts of their marketing budget driving traffic to their stores but when customers get there, only a small percentage actually go on to buy anything. This is a huge opportunity lost and increasing numbers of retailers are turning to personalisation to help solve it.
In 30 minutes you will learn how to increase conversion rate, average order value and customer retention on your store by delivering your customers a personalised shopping experience.
Promoting your physical products on Shopify, Etsy, or Amazon can be convenient, but expensive since those sites take a cut of your profits. By switching to WordPress to promote your products, you can drive more customers to your brand and keep more of your profits.
Presentation given at #wordcamp #raleigh 2017.
The creator of Miles Kimball and Walter Drake personalized product catalogs was doing one-to-one, people-based marketing before it was cool…or even had a name. But turning a legendary 70-year-old print mail order firm into a digital data-driven new machine takes some work. As VP of Marketing Kathy Hecht explains, true customer-centric marketing is easier said than done, even for one of the world’s oldest personalization companies. She recounts the challenges of digital transition for her company as well as how execution does not always match intent. How did the company find discrepancies and discover that the reality of being “customer-centric” runs much deeper than the label?
This month we'll explore the topic of Ecommerce for Associations. Join us for this webinar as we get an overview of how important Ecommerce for Associations is for your organization.
Marketing’s Biggest Challenge Yet: The Entitled ConsumerMediaPost
Consumer expectations are rising. The drumbeat for convenience, relevance and value grows louder month on month. How do you build lasting relationships with fickle customers who believe they are deserving of special treatment and privileges and whose expectations tax the limits of the organizational structures, data and technology available to serve them? Selligent’s Dave Frankland explores this new reality and how to embrace consumer entitlement as an opportunity and not an inconvenience.
Ever wondered why customers don't buy from you, or click your "Contact Us" button. eGenie lift the lid on the top reasons for conversion fails and provide useful tips on how to make your website a top seller.
Developing the Ultimate Customer Success Strategy - Storm VenturesLincoln Murphy
Customer Success has evolved rapidly from a way to simply make customers “happy” or reduce churn to driving a true growth engine for the business. There’s simply no more efficient – and done correctly, rapid, exponential, and sustainable – growth than growth within and from your existing customer base.
As customers succeed and evolve, their relationship with you should evolve and grow as well; but you have to ensure that happens. That’s Customer Success-driven Growth.
In this workshop we will cover:
- how the evolution of Customer Success should change your strategy
- what the 8 elements of Customer Success Management are and why they matter
- what these changes will look like inside your company (org structure, compensation models, etc)
- the keys to making expansion within - and from - your customer base work in a way that is customer-positive at scale
This will be interactive, so bring your questions; we don't want you to leave with any questions you came with, but you'll definitely leave with a lot of new ones!
Speaker: Lincoln Murphy
Lincoln Murphy is a world-renowned Growth Architect, Consultant, Author, and Keynote Speaker, and one of the earliest evangelists for Customer Success. As founder of Sixteen Ventures, he’s used Customer Success to drive growth across the entire customer lifecycle for more than 400 SaaS and enterprise software companies around the world.
Integrating e-commerce into your customer experienceMagnolia
Presenters: James Fong, Senior Product Manager, IBM Commerce
Jan Haderka, CIO, Magnolia
In this session, attendees will learn how to build applications that integrate with e-Commerce systems, and how to implement large catalogs of online products using Magnolia CMS. Users will see examples of IBM Websphere Commerce, as well as strategies to quickly showcase products or launch campaigns with leading e-Commerce systems.
Using Machine Learning to Drive Revenue along the Shopper Journey with 'Now M...Hallie Magee
Understanding the science around people's behaviors is a necessary first step towards creating memorable experiences for your audience. Learn how implementing real-time recommendations for your website can determine what your customer wants in that exact moment.
How to Deliver Powerful Personalized ExperiencesDynamic Yield
Learn how to plan and orchestrate your marketing personalization and optimization strategy. Orchestrate your strategy wisely and serve customers effectively across all channels.
How procurement can help shape retail’s evolution ProcurementIQ
As a procurement practitioner, you’re no stranger to seeing your profession evolve as business trends and the economy change. And those trends and changes are seriously affecting the retail sector right now. Join ProcurementIQ as we propose 3 exciting success strategies for retailers. As part of those strategies, we’ll discuss the critical role procurement will play in supporting retail as it evolves to meet consumers’ expectations.
Some topics we’ll touch on include:
- How competitors are teaming up to satisfy consumers and why procurement will be critical to forming strong partnerships
- Why experimenting could bring success and how purchasing can support departments ready to take new risks
- How procurement can play a key role in bringing on the right technologies to propel retail into the future
One of the most important benefits of being a member of EquestrianProfessional.com is that we understand how different the horse business is from mainstream businesses. Our members gain access to a proven system and collection of tools and resources specifically for professional equestrians that help you to unify your equestrian career and business goals so that you are able to build both a successful career and a profitable business.
Get Creative With Your Content StrategyJames Fabin
I know you’ve heard the lament from marketing pioneer John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Wanamaker surely didn’t conceptualize digital marketing around the turn of the 20th century; today we can measure the effectiveness of ad spend like never before. If you’ve been in the automotive industry for some time, you may recall struggling with things like newspaper ad placement – Should I put my used vehicle ad in the Sports section or the Business section? Should I do a single columnar ad or a standard 4x4? Because years ago, we had no idea how placement impacted customer behavior, except on an outcome basis: if they cut out the ad and brought it with them to the dealership, well, it must’ve worked!
In my presentation at the 17th Digital Dealer Conference & Exposition in Las Vegas (2 PM on September 24th), Get Creative With Your Content Strategy, we’re going to share several takeaways with you so you can ensure both halves of your ad spend are working!
One of the key concepts we’ll unpack is engagement mapping. While there are a variety of tools that allow you to measure clicks and scrolls, few measure much beyond that. Our Engagement Map lets us see not only how people are moving on your website, but also what draws their attention, in what order, and how consistently. All this helps us dramatically with placement effectiveness, which drives greater shopper engagement and ultimately, more bodies to your showroom.
Speaking of placement effectiveness, we’ve identified five concise Content Strategies we’ll share with participants – in other words, what is the primary emphasis of your website? What are you most trying to accomplish when someone visits? Here are two to give you a little insight:
1. Promotion-Focused. Your website is largely about ‘the deal’ – special offers, rates, packages and inclusions. When customers visit, they are immediately drawn to something you offer that your competition may not.
2. Customer Loyalty & Dealer Branding. This website is predominantly customer-centric, with a focus on positive reviews, community involvement and loyalty.
Are your wheels turning yet? Well, you know the deal: you’ll have to attend my session to find out the other three Strategies, along with some specific plans for how to make your site reflect exactly what you want it to say to your visitors!
I’m delighted to be speaking at the Digital Dealer Conference again, and I’ll look forward to seeing you there… remember, September 24th at 2 PM local time, so mark your calendar - let’s get creative together!
Creating a Culture of Site Testing: 25 Ways to Optimize and Personalize Your ...E-Commerce Brasil
Jared Blank - Vice Presidente de E-Commerce da Tommy Hilfiger fala sobre "Creating a Culture of Site Testing: 25 Ways to Optimize and Personalize Your Ecommerce Site" no Fórum E-Commerce Brasil 2014.
Enhancing Trust And Urgency Increases Conversions By Over 12%Invesp
How improving a cart page produced a 12% increase in conversion rates
It is critical to understand which elements of the conversion framework™ weigh more heavily on a certain page.
Getting a visitor to add an item to the cart moves them further towards a conversion. He is more invested in your product or service. However, the visitor might still have some hesitations about making the final purchase decision. On the cart page, he might have questions about your company, your shipping policies, quality of service, return policies, security as well as a many other concerns.
Countering hesitations on the cart page can be done through two methods: enhancing trust and offering incentives. In this webinar, we will be discussing the research and findings behind the delicate balance between trust and urgency.
Situación de marketing digital e Inbound Marketing en Chile. Presentación ecommerce day Chile 2016. Current digital marketing situation in Chile. Presented ecommerce Chile day 2016
Specifically for the jewelry industry. This is an introduction to the science behind disruptive innovation, inbound marketing, customer centric economics, and what jewelry retailers can do to survive (and grow) in a world where businesses that may have survived 100 years may not survive the next 10.
The creator of Miles Kimball and Walter Drake personalized product catalogs was doing one-to-one, people-based marketing before it was cool…or even had a name. But turning a legendary 70-year-old print mail order firm into a digital data-driven new machine takes some work. As VP of Marketing Kathy Hecht explains, true customer-centric marketing is easier said than done, even for one of the world’s oldest personalization companies. She recounts the challenges of digital transition for her company as well as how execution does not always match intent. How did the company find discrepancies and discover that the reality of being “customer-centric” runs much deeper than the label?
This month we'll explore the topic of Ecommerce for Associations. Join us for this webinar as we get an overview of how important Ecommerce for Associations is for your organization.
Marketing’s Biggest Challenge Yet: The Entitled ConsumerMediaPost
Consumer expectations are rising. The drumbeat for convenience, relevance and value grows louder month on month. How do you build lasting relationships with fickle customers who believe they are deserving of special treatment and privileges and whose expectations tax the limits of the organizational structures, data and technology available to serve them? Selligent’s Dave Frankland explores this new reality and how to embrace consumer entitlement as an opportunity and not an inconvenience.
Ever wondered why customers don't buy from you, or click your "Contact Us" button. eGenie lift the lid on the top reasons for conversion fails and provide useful tips on how to make your website a top seller.
Developing the Ultimate Customer Success Strategy - Storm VenturesLincoln Murphy
Customer Success has evolved rapidly from a way to simply make customers “happy” or reduce churn to driving a true growth engine for the business. There’s simply no more efficient – and done correctly, rapid, exponential, and sustainable – growth than growth within and from your existing customer base.
As customers succeed and evolve, their relationship with you should evolve and grow as well; but you have to ensure that happens. That’s Customer Success-driven Growth.
In this workshop we will cover:
- how the evolution of Customer Success should change your strategy
- what the 8 elements of Customer Success Management are and why they matter
- what these changes will look like inside your company (org structure, compensation models, etc)
- the keys to making expansion within - and from - your customer base work in a way that is customer-positive at scale
This will be interactive, so bring your questions; we don't want you to leave with any questions you came with, but you'll definitely leave with a lot of new ones!
Speaker: Lincoln Murphy
Lincoln Murphy is a world-renowned Growth Architect, Consultant, Author, and Keynote Speaker, and one of the earliest evangelists for Customer Success. As founder of Sixteen Ventures, he’s used Customer Success to drive growth across the entire customer lifecycle for more than 400 SaaS and enterprise software companies around the world.
Integrating e-commerce into your customer experienceMagnolia
Presenters: James Fong, Senior Product Manager, IBM Commerce
Jan Haderka, CIO, Magnolia
In this session, attendees will learn how to build applications that integrate with e-Commerce systems, and how to implement large catalogs of online products using Magnolia CMS. Users will see examples of IBM Websphere Commerce, as well as strategies to quickly showcase products or launch campaigns with leading e-Commerce systems.
Using Machine Learning to Drive Revenue along the Shopper Journey with 'Now M...Hallie Magee
Understanding the science around people's behaviors is a necessary first step towards creating memorable experiences for your audience. Learn how implementing real-time recommendations for your website can determine what your customer wants in that exact moment.
How to Deliver Powerful Personalized ExperiencesDynamic Yield
Learn how to plan and orchestrate your marketing personalization and optimization strategy. Orchestrate your strategy wisely and serve customers effectively across all channels.
How procurement can help shape retail’s evolution ProcurementIQ
As a procurement practitioner, you’re no stranger to seeing your profession evolve as business trends and the economy change. And those trends and changes are seriously affecting the retail sector right now. Join ProcurementIQ as we propose 3 exciting success strategies for retailers. As part of those strategies, we’ll discuss the critical role procurement will play in supporting retail as it evolves to meet consumers’ expectations.
Some topics we’ll touch on include:
- How competitors are teaming up to satisfy consumers and why procurement will be critical to forming strong partnerships
- Why experimenting could bring success and how purchasing can support departments ready to take new risks
- How procurement can play a key role in bringing on the right technologies to propel retail into the future
One of the most important benefits of being a member of EquestrianProfessional.com is that we understand how different the horse business is from mainstream businesses. Our members gain access to a proven system and collection of tools and resources specifically for professional equestrians that help you to unify your equestrian career and business goals so that you are able to build both a successful career and a profitable business.
Get Creative With Your Content StrategyJames Fabin
I know you’ve heard the lament from marketing pioneer John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Wanamaker surely didn’t conceptualize digital marketing around the turn of the 20th century; today we can measure the effectiveness of ad spend like never before. If you’ve been in the automotive industry for some time, you may recall struggling with things like newspaper ad placement – Should I put my used vehicle ad in the Sports section or the Business section? Should I do a single columnar ad or a standard 4x4? Because years ago, we had no idea how placement impacted customer behavior, except on an outcome basis: if they cut out the ad and brought it with them to the dealership, well, it must’ve worked!
In my presentation at the 17th Digital Dealer Conference & Exposition in Las Vegas (2 PM on September 24th), Get Creative With Your Content Strategy, we’re going to share several takeaways with you so you can ensure both halves of your ad spend are working!
One of the key concepts we’ll unpack is engagement mapping. While there are a variety of tools that allow you to measure clicks and scrolls, few measure much beyond that. Our Engagement Map lets us see not only how people are moving on your website, but also what draws their attention, in what order, and how consistently. All this helps us dramatically with placement effectiveness, which drives greater shopper engagement and ultimately, more bodies to your showroom.
Speaking of placement effectiveness, we’ve identified five concise Content Strategies we’ll share with participants – in other words, what is the primary emphasis of your website? What are you most trying to accomplish when someone visits? Here are two to give you a little insight:
1. Promotion-Focused. Your website is largely about ‘the deal’ – special offers, rates, packages and inclusions. When customers visit, they are immediately drawn to something you offer that your competition may not.
2. Customer Loyalty & Dealer Branding. This website is predominantly customer-centric, with a focus on positive reviews, community involvement and loyalty.
Are your wheels turning yet? Well, you know the deal: you’ll have to attend my session to find out the other three Strategies, along with some specific plans for how to make your site reflect exactly what you want it to say to your visitors!
I’m delighted to be speaking at the Digital Dealer Conference again, and I’ll look forward to seeing you there… remember, September 24th at 2 PM local time, so mark your calendar - let’s get creative together!
Creating a Culture of Site Testing: 25 Ways to Optimize and Personalize Your ...E-Commerce Brasil
Jared Blank - Vice Presidente de E-Commerce da Tommy Hilfiger fala sobre "Creating a Culture of Site Testing: 25 Ways to Optimize and Personalize Your Ecommerce Site" no Fórum E-Commerce Brasil 2014.
Enhancing Trust And Urgency Increases Conversions By Over 12%Invesp
How improving a cart page produced a 12% increase in conversion rates
It is critical to understand which elements of the conversion framework™ weigh more heavily on a certain page.
Getting a visitor to add an item to the cart moves them further towards a conversion. He is more invested in your product or service. However, the visitor might still have some hesitations about making the final purchase decision. On the cart page, he might have questions about your company, your shipping policies, quality of service, return policies, security as well as a many other concerns.
Countering hesitations on the cart page can be done through two methods: enhancing trust and offering incentives. In this webinar, we will be discussing the research and findings behind the delicate balance between trust and urgency.
Situación de marketing digital e Inbound Marketing en Chile. Presentación ecommerce day Chile 2016. Current digital marketing situation in Chile. Presented ecommerce Chile day 2016
Specifically for the jewelry industry. This is an introduction to the science behind disruptive innovation, inbound marketing, customer centric economics, and what jewelry retailers can do to survive (and grow) in a world where businesses that may have survived 100 years may not survive the next 10.
Group Deals – an innovative marketing approach made popular by Groupon.com and LivingSocial.com – and Daily Deals – a successful strategy followed by Woot.com and 1saleaday.com for a couple years – represent practices that give buyers a better bargain and allow businesses to gain a competitive edge.
Read more about 3dcart's daily deal feature: http://blog.3dcart.com/take-advantage-of-group-buying-benefits-with-group-deals/
Mapping Mind & Method: The Buyer's Journey in the Age of Inbound CommerceHubSpot
As merchants we are often too focused on engaging customers at the moment of purchase. This leads us to overly rely on expensive outbound acquisition activities that are often ineffective. Join Danny Essner, Head of Merchant and Partner Marketing at Magento, and Sam Mallikarjunan, Head of eCommerce Marketing, to learn how to map customer buying journeys and leverage Inbound Commerce to engage and win customers before they’re ready to buy. In this webinar we’ll show you how to build long-term customer relationships that optimize for customer lifetime value.
@Storylead - From Megaphone to Magnet - How Inbound Marketing Fuels Ecommerce...Storylead
In this presentation we take a closer look at how Inbound Marketing can help fuel Ecommerce growth - from a content and a lead nurturing perspective - includes lots of stats and data plus a simple inbound how to guide for anyone who want to move their ecommerce needle stats: #hubpartner @storylead @stevenloepfe
Internet Marketing Strategies for Ecommerce WebsitesHubSpot
Learn how to increase traffic quantity and quality, improve your conversion of visitors to sales, and measure the whole process with inbound marketing strategies.
Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job.
It’s hugely technical, it’s shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end.
But SEO doesn't have to be this way. It’s time to begin a conversation between these two disciplines – they’re far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward.
I can’t promise to change your mind about SEO, but you’ll leave this session understanding how to build the essentials into your work in ways that are simple, make sense, and are pain-free. You’ll see what business impacts and wins for the customer SEO and Content Strategy have had at REI, a major retailer in the US. And you’ll have the vocabulary, understanding and tools that you need to talk with your SEO... or to take it for yourself.
Drive traffic, amaze your visitors, and Win the Internet -- with SEO and Content Strategy working together.
Originally presented at the 2012 Content Strategy Forum in Cape Town, South Africa.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
This presentation was presented at #CustomerAnalytics Conference, Chicago 2014 by Maruti Peri, VP Sales.
BRIDGEi2i helps businesses extract each ounce of loyalty in today's “Age of the Customers” as customer loyalty keeps fighting an uphill battle with increased product choices and proliferation of prospective client information. To know more about BRIDGEi2i Customer Intelligence Solutions, visit http://www.bridgei2i.com/customer-intelligence.html
Acquire More Clients with Marketing AutomationMarketo
For too long, financial services marketing departments have been seen as a cost center. It’s time to prove—and improve—marketing’s contribution to the bottom line using marketing automation and metrics that matter. Watch Joe Paone, Director of Marketing at Marketo, as we discuss how segmentation strategies, behavior scoring, and marketing analytics can help you prove ROI on marketing programs and acquire more clients.
Elad goldenberg: How to Develop your eCommerce StrategyElad Goldenberg
How to Develop your eCommerce Strategy
The 3 verticals of strategy:
1 - The Offering: What?
2 - The Experience: How?
3 - Marketing Channel: To Whom and Where?
Newest strategies, leading companies and useful tips.
Enjoy,
Elad
Conversion Optimization and Lead MagnetsBrant Bell
Measure, analyze, test and optimize your website to convert at a higher rate thanks to a focused sales funnel complete with attractive lead magnets.
Conversion optimization isn't an option in today's online world. Awareness is great, but what do you do after you get a visitor to your site? The answer can define whether your site successful turns visitors into customers or whether they turn to your competition.
Learn to step back from your website to get a better perspective of what you need to do in order to achieve the results you deserve.
Generate UK Digital Marketing Strategy seminar 2012 Generate UK
slides from the various presentations at the Generate UK Digital Marketing Strategy seminar held in October 2012 at The Donnington Grove Hotel in Newbury.
Mastering the Dynamic Landscape of Digital Marketing: Strategies, Tools, and ...Syed Rehan Ali
Digital marketing tools and techniques are constantly evolving. In this course, instructor Brad Batesole helps you keep up with this fast-moving field, covering what you need to know to help your business cut through the noise, engage potential customers, and adapt with the times. Brad begins by discussing the building blocks of online marketing, including how it's used, where it's been, and where it's headed. He then steps through how to define your value proposition, identify your target market, and establish your goals and KPIs. Next, he covers how customers evaluate the entirety of a brand's online presence, as well as how to decide on a marketing channel, optimize your website, and leverage SEO, paid advertising, and social media to help your target audience find you. Plus, learn how to develop an email marketing plan, get started with video marketing, and create easy-to-understand marketing reports that help you assess your progress.
How to use Insightful Data to Increase the Customer Lifetime ValueEmarsys
Reaching your customers at multiple touch points throughout their customer journey significantly increases customer engagement and therefore the customer lifetime value. In this presentation we highlight the business benefits of collating and analysing digital data to produce actionable intelligence.
B2B Content and Digital Marketing Best PracticesAnant Das
A PowerPoint with information and graphics on several B2B topics including the B2B Customer, Outbound vs. Inbound, Content Marketing, Software, Paid Ads, Websites, Google Analytics, Email Marketing, Direct Mail, Social Media (Facebook, Twitter, LinkedIn), Multimedia (YouTube, Podcasts), and more!
Contact me with questions - https://www.linkedin.com/in/anantdas
Modern Selling + Modern Learning = Sales GrowthMike Kunkle
These are the slides from my 7/17/2019 SMMConnect.com webinar. You can watch the webinar for free at https://www.smmconnect.com/events/1617?gref=mikek for registering (also free) for the SMMConnect.com website.
Taking you through the key steps for successful inbound marketing campaigns and tactics, as presented by Felicity McCarthy, Spark Digital, at 3XE Digital Conference, Oct 2015
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
Top 10 Ways to Drive More Leads, Revenue, and ROI from Inbound MarketingSP Home Run Inc.
From Boca Raton Inbound Marketing Week Lunch and Learn | Friday, March 6, 2015 |
The traditional marketing playbook is broken. Many marketing channels that businesses have depended on for decades are in a steep decline or best case scenario, stagnating.
Is your business attracting the right website visitors, converting those visitors into qualified leads, and closing those leads into profitable clients? If you’re serious about growing your business in 2015, you can’t afford to ignore today’s modern buyer's journey -- that’s dominated by disruptive technologies like mobile devices, search engine research, social media participation, and cloud-based software.
With 70% to 90% of most buyer’s decision now over before they’re ready for a conversation, it’s make/break critical for your company to get found by the right decision makers, in the right places, at the right time, and in the right context.
In this presentation on "Top 10 Ways to Drive More Leads, Revenue, and ROI from Inbound Marketing," you’ll learn about how Inbound marketing, content marketing, and digital marketing can grow your revenue in a meaningful, predictable, and scalable way.
Achieving Success with Account Based SellingNicole Terzic
Learn the LinkedIn sales team's Account Based Selling process to garner results and stay ahead of the curve. Get specific, go-to-market tactics, beginning with selecting and breaking into strategic accounts to providing highly-customized information to close key deals.
Featuring Katie Baudler, Account Executive Manager
Similar to Inbound Marketing and the Future of eCommerce (20)
Creating a Black Friday Frenzy in Your Store! #eComTO with Shopify - October ...Demac Media
For October's eCommerce Toronto Meetup we were joined by Corey Ferreira, Content Marketer at Shopify to learn advances techniques and tips for Black Friday traffic and sales.
For the past 4 years, Demac Media has published a quarterly benchmark report to help retailers put their numbers in the context of their peers, and prepare for the quarter ahead.
In this edition of our Benchmark Report, we are highlighting the most important datapoints and trends we use to prepare our customers for growth with special features from Bronto Software and Yotpo.
The Email Design Conference – Litmus Live 2016 Presentation by Ivana SimovicDemac Media
Demac Media's Email Marketing Manager Ivana Simvic, presented at The Email Design Conference for Litmus Live 2016 in Boston on Email Deliverability and helping retailers avoid getting blacklisted. Here's a copy of here presentation with key action items for marketers, retailers, and brands.
ApplePay and the Mobile Landscape on Shopify - eCommerce Toronto MeetupDemac Media
Times are changing faster than ever, and with groundbreaking features like Apple Pay coming to Shopify this Fall are you prepared to make the most of it? Simply hitting enable in the dashboard is not going to cut it.
For July's eCommerce Toronto Meetup at Shopify's office in Toronto we discussed how online business owners can make the most of this roll out and how to improve customer engagement on a mobile device.
Who better to lead the Meetup on this topic than Demac Media's Director of Shopify Solutions, Jason Kemp. Jason joined us to discuss brand new mobile features like Apple Pay, and how merchants can make the most of them for the big Fall release. Jason also discussed the horizon in the mobile world to help online retailers be proactive rather than reactive!
Creating Omnichannel Experiences with Loblaw Digital - eCommerce Toronto MeetupDemac Media
For May's eCommerce Toronto Meetup we were joined by the team at Loblaw Digital to explore how they create omnichannel experiences through their eCommerce properties.
Lunch and Learn: Matt Bertulli @ Loblaw DigitalDemac Media
On April 22, 2016 Demac's CEO and co-founder, Matt Bertulli, joined the team at Loblaw Digital for a Lunch and Learn to discuss the changing digital landscape and the biggest challenges facing retailers.
Loblaw Digital is the team of responsible for building and operating the digital channels for Canada's largest and most successful retailer.
For the past 4 years, Demac Media has published a quarterly benchmark report to help retailers put their numbers in the context of their peers, and prepare for the quarter ahead.
In this edition of our Benchmark Report, we are highlighting the most important datapoints and trends we use to prepare our customers for growth.
eCommerce Toronto Meetup January 2016 - Black Friday and Cyber Monday 2015 Po...Demac Media
Recap of January's eCommerce Toronto Meetup with Derrick Khoo, Director of Customer Insights at Demac Media, discussing retailer performance during Black Friday and Cyber Monday 2015.
How to Prepare for the 2015 Holiday Shopping SeasonDemac Media
Christmas in July? Sort of! Unfortunately, most merchants don't realize the importance of planning and preparing for the holiday shopping season in Q3. With Back to School, Thanksgiving, Black Friday, CyberMonday, and Boxing Day…. the list goes on for the multitude of opportunities you should be taking advantage of, and ensuring that your eCommerce is up to snuff for the busy season ahead. Whether this is your first holiday experience, or if you're a seasoned pro, we've got you covered. From marketing budgets and calendars, to infrastructure testing, order fulfillment planning and code freezes, there's a lot more preparation and planning needed for Q4 than the average merchant might think. Join us on Thursday July 30th for a frank and in-depth discussion from our VP of Operations, Graham Leckie on the various things you should be planning for before and during the holiday season.
How and Why the Direct-to-Consumer Model Works in eCommerceDemac Media
Why choose a direct-to-consumer model than the traditional in-store model? This is what Rajen of RJR Venture Group and Mike from Endy Sleep helped to explain at our eCommerce Toronto Meetup this month. Raj and Mike shared the behind the scenes operational components that make direct-to-consumer fully functional. The discussion was focused on two parts: sales and operations. From a sales perspective, what are the benefits of direct-to-consumer and eCommerce? How does this model positively impact business growth and sales? From an operational perspective, how can you turn a traditional sales model into a successful direct-to-consumer / vertical one? They touched on the methods to sourcing materials, finding the right manufacturer, considering currency and shipping options. Lastly, they discussed the challenges of marketing and PR faced along the way.
Everything You Need to Know About Customer Lifetime Value (CLV)Demac Media
Customer Lifetime Value (CLV) has become a must know term for eCommerce merchants of any size. It allows you to discover the true value each customer has to your store. But what most people don't know are the different ways to calculate it and the true impact it has on your business.
In this discussion we cover everything you need to know about customer lifetime value. We present a few ways to calculate it as well as show some cases where CLV can impact a business. These cases will show what happens when you ignore lifetime value, and the benefits of making decisions with CLV in mind.
Global Insights and Guidance to Selling InternationallyDemac Media
Want to sell your products internationally but have no idea where to begin? Check out this presentation to learn about Global Insights and Guidance to Selling Internationally with Gautam Kalita from PayPal Canada. We break down the basics required to sell products, and the various transactional costs associated when going global. We also evaluate whether or not you should invest in 'internationalizing' your current solution or look to leverage Global Platforms & Marketplaces, as well as discuss on whether or not you need to sell internationally in the first place.
Changing Role of Operations and Fulfillment in Omni-Channel RetailDemac Media
The rapidly changing delivery expectations of eCommerce customers, driven by trends towards click & collect and next day delivery, mean that operating an effective eCommerce supply chain and fulfilment operation presents a whole new set of challenges. To meet these new expectations, eCommerce retailers need to find new solutions at every stage, from demand forecasting, through to inventory management, warehousing, technology integration and distribution. Check out the presentation above to learn how Omni-Channel is changing the role of operations and fulfillment.
Black Friday and Cyber Monday Post-Mortem 2014: lessons for retailers in 2015Demac Media
As eCommerce grows in our home and native land, we've seen an 'Americanization' of Canadian consumer spending. Black Friday and Cyber Monday are great examples of shopping phenomenons that we've adopted from our neighbours south of the border. But how can merchants use these critical shopping days to further their success online? Check out this presentation by Derrick Khoo, Director of Conversion and Retention at Demac Media for a closer look at the shifting spending habits of Canadians, the proliferation of Black Friday and Cyber Monday promotions by Canadian retailers, and challenges retailers face in planning their promotional schedule. We also share insights and an aggregate of our own merchant data from the biggest holiday shopping weekend in Q4 to help merchants better understand where opportunities lie in 2015.
CEO of Demac Media, Matthew Bertulli walks through a short presentation of how the retail landscape is changing, and how it's online counterpart will change with it in the next 5 years within Canada. As we add more channels to the "omni-channel" experience, it creates a multiplier effect on existing processes and the technology required.
Beat the Holiday Rush: Preparing your Online Store for the busiest time of th...Demac Media
Can you believe it’s that time of year already?! The craziness of Back to School, Black Friday, Cyber Monday, Christmas, and Boxing Day is starting! Fortunately for you, there’s still a little bit of time to get prepared so that when the holidays do come, the stability of your business won’t be jeopardized. In order to have a successful holiday season, it’s imperative that you not only prepare your site, but your support team as well. So what are the key do’s and don’ts to get started? Check out this presentation to learn the most important things to consider in order to ensure a successful holiday season!
Pop-Up Shops: The Keys To Maximizing SuccessDemac Media
Discover the positive impact of manifesting an amazing temporary retail pop up event for your products and/or services. Local Buttons identifies the best practices to maximize success. Check out this presentation to understand the keys to the pop-up store phenomenon that big and small retail, as well as pure-play eCommerce merchants are taking advantage of!
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
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During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
2. Katie Hudson
Marketing Manager
Demac Media
Follow: @kt_hudson
Email: khudson@demacmedia.com
Connect: ca.linkedin.com/in/katiehudson1
Blog: demacmedia.com/blog
Join: meetup.com/eCommerceToronto
This is Me
3. • Let’s talk big numbers
• Take a look into eCommerce
• How do you compete
• 8 ways Inbound is perfect for eCommerce
• How to win online
• Examples
Agenda
7. • Average conversion rate (sales): 1% - 5%
• Traffic is self selecting
– Fairly well targeted/qualified
• Why are conversion rates so low?
• Vast majority of traffic is not ready to buy!
– Non-price sensitive phase of buying cycle
– Need secondary sources to push for conversion
• Not all customers are price-sensitive
• Buyers are not persuaded by advertising alone
A Look into eCommerce
8. Be competitive in eCommerce,
without focusing primarily on price to
drive traffic and conversions!
11. 8 Reasons Inbound is Perfect for eCommerce
1. Levels playing field for merchants
2. Low Cost
3. Tailored to the consumer of today
4. Connects to the right audiences
5. Creates educated buyers
6. Decreases level of support needed
7. Window Shopping Theory
8. It’s all measurable
22. • Write unique content for products
– Product Names, descriptions, key words (sizes,
colours, styles), list of features, pictures, videos
• Develop an online presence (blog, social)
• Downloadable buyers guides
• Create how to videos
• Encourage customers to write reviews
• Shopping cart abandonment workflows
• Post-sale follow up emails
How to Win in eCommerce
23. • Bench
– Facebook interaction
• Snugglebugz
– Car seat product page
• Home depot
– How to videos
Examples
Hi everyone thanks for coming this evening to learn more about eCommerce and the connection it has with inbound marketing. I’m here tonight to give you some insights into the world of eCommerce and walk you through why inbound marketing is the future of eCommerce.
Before we get started, let me introduce myself. My name is Katie Hudson and I am the marketing manager for demac Media. Demac Media is an award winning eCommerce agency headquartered in downtown Toronto (right around the corner from here actually). We also have offices in Montreal and New York City. We are the largest Gold Solutions Partner for Magento in Canada and one of the Top 10 worldwide. Essentially we build amazing eCommerce solutions for major Canadian and American retailers. Some of our clients include, bench, scotch and soda, ardene, boathouse, pink tartan etc. The list goes on. If you’re looking for regular ecommerce discussion check out our monthly meetup group called eComemrce Toronto. If you visit this URL here, you can request to join and become a member.
Here’s a look at what I’ll be discussing tonight. First, let’s talk some big numbers. This will make more sense in a minute. Then I’ll give you some background information for those of you unfamiliar with the eCommerce environment. Then I’ll give you some insight on how to compete. And show you 8 ways inbound marketing is perfect for eCommerce. Finally, I’ll show you how to win online using some inbound marketing strategies and some real life examples. Alright let’s get started.
$97,680.10Does anyone in this room have an idea of what this number might represent?
Well, this is how much revenue was made every minute of every day during Q2 2012 for Amazon.comPretty crazy right? We’ll find out shortly why Amazon should seem so scary to online merchants.
Buyers are not persuaded by advertising alone. They’re using the web, search, social networks, and more to educate themselves on potential purchases.90% of americans go to search engines when looking for information prior to buying a product online (emarketer)Conversion is an action taken on a site. Other conversions include: newsletter sign ups, downloadsAt the end of the day it’s sales, but if you have other goals in mind you can customize it that way.
Show how to be competitive in eCommerce without focusing primarily on product price to drive traffic and conversionsOr other wise it’s a race to the bottomJust remember: there’s always someone who is willing to make less money than you.
It’s important to remember:Don’t Just Sell, Add Value Consumers go online to find solutions to their problems. The execution of inbound marketing helps businesses present the solutions to consumer problems, enabling the business to bring in more qualified traffic to their website. Once the traffic arrives, proper inbound marketing execution will allow the business to connect with site visitors through conversion offers.. giving the business an opportunity to turn an unknown stranger into a paying customer.Offer useful content that will earn you credibility with your desired audience. Give them information that will make them smarter, more productive, more successful or the first in the know.
So remember that scary number I posted a few minutes ago? 97. 680.10? Let’s talk about that more in detail. Amazon is a beast in the eCommerce world to say the least. Some people think it’s impossible or even a lost cause to try and even compete with Amazon. And when it comes to their long tail inventory, yes they’re right it is virtually impossible. For those of you unfamiliar with the term long tail inventory theory refers to the amount of inventory that an ecommerce store can carry and offer as opposed to a conventional brick and mortar store. With amazon their long tail inventory strategy enables them to capitalize on their immense level of specific product offerings that appeal to a vast number of online shoppers. But Amazon’s main strength also comes it’s greatest weakness. Its long tail is SO massive that it’s been unable to effectively address the higher phases of the buying cycle where education to aid consumer research and optical credibility are key. Therefore amazon has been unable to address the long term value of its consumers due to their weak, price specific value proposition and inability to adequately define and target buyer personas Proving that it is possible to be competitive in eCommercewithout focusing primarily on product price to drive traffic and conversions!
According to Hubspot, inbound marketing costs 61% lessper lead than traditional outbound marketing. Why? Because inbound marketing uses more cost effective (and often free) channels such as blogs, SEO, social media etc. These channels generate leads and ultimately deliver more revenue than outbound marketing techniques. They also have the added advantage of being self-sustaining as opposed to more time-intensive, intrusive marketing measures like cold calls.Instead of allocating large amounts of money towards outbound marketing campaigns such as TV, print, direct mail etc., content marketing has the unique ability to be easily shared throughout the World Wide Web, especially when the company in question has a strong presence in social mediaAll of this directly translates to a website’s SEO being dramatically increased which ultimately means it’s much easier for potential customers to find it.
One of the major advantages enjoyed by the Consumer of today is that they are more in control of what information they receive and how. This is particularly true for Canadian consumers, as our population spends more time online than any other nationality (45.3 hours per month to be exact).An increasingly large portion of this time is being spent evaluating and researching products, and recent data has begun to show that consumers are discussing brands casually about 90 times a week.This essentially means that any serious eCommerce business needs to prioritize creating content that will attract the attention of this voracious segment of the population.
This is where we can all thank the Mark Zuckerbergs and Jack Dorseys of the world (founders of Facebook and Twitter). Social media allows businesses with the splendid (and free) opportunity to connect with the right kind of audience no matter where they are in the world (read: new markets). Additionally, even the most specific niche market imaginable is suddenly targetable thanks to the dramatic scope, scale and reach of these mediums. As a result, highly specialized companies that couldn’t hope to succeed in a medium sized city or town can thrive simply by having access to millions of sparsely populated customers all across the country (and even the planet).By giving a business the power to specifically target, engage and speak to the consumer segment that is interested in them… inbound marketing opens the door for even the most niche retailers out there.
Content marketing it all about creating value for your potential customers. It not only helps to increase your credibility but also give them information to allow them to make a better purchase decision.
This is essentially what you want to achieve online. Customer comes to your website because they are interested in product X. You create engaging and interesting content about product x. The consumer is then more educated about product x and can make a better purchase decisions. Thus leading them to be more confident to buy product x. finally the customer might have had such a great overall experience with your company that they are inclined to share it with their friends and family online, thus attracting more potential customers to your site and starting the cycle all over again. You’re creating a marketing wheel, and looping back people. Feeding them content.
ROI in eCommerce tends to be always focused on product sales but businesses also need to consider the reduced need of support agents. This decreased need can eventually translate into decreased capital costs for your business. With your content helping to address the many questions consumers have, you might find support agents aren’t needed as often. By evening setting up something as simple as a FAQ page, it’s helping to educate your customers more about your products and services online. Back to point #5 – better educated consumers, means more confident consumers, which means a higher chance they’ll check out on your site.
This theory comes from store front window displays for regular brick and mortars, which provide merchants with the opportunity to showcase their best products – or when speaking online their high quality content. The more great content that is on display the more convincing it becomes to walk through the door. Content marketing works in a similar fashion – it creates more windows for potential customers to catch a glimpse of your products and services – and it creates more doors for them to walk through. Content helps to increase the overall attention to your website, thus helping to retain more customers and increase their frequency of purchase.
With tools like Google Analytics, Google Adwords, Hubspot and SEOmoz are just a few great ways to see the actual impact and success of inbound (and outbound) marketing campaigns. With the ability to accurately measure and demonstrate the success of these campaigns, justifying the budget, time and resources put towards them is much less of an issue. There’s a lot to be said for being able to accurately and precisely evaluate how many impressions, clicks, actions and leads a specific online initiative is generating. Thankfully, the technology to do just that is more readily available than ever.
Here are just a few of the strategies to help get you started with better content on your site:Write unique content for your products. Remember: maximum information for shoppers, is not only helpful to your customer but is also helpful for Google. Helping you to achieve a higher search rank. Include product names – especially brand names to help you rank better. Along with important key words (colour, sizes,) etc, useful content for the customer!This goes without saying, but having an online presence whether that is through social media or a blog is critical. You need avenues to help push your content out on the web, these are excellent starting places. Creating downloadable buyer guides or how to videos are a great way to start educating your customer base. Home depot does an excellent job of this on youtube, by creating how to videos with products you can buy online and in store. The more confidence a customer has about actually using the product, the more likely they will be to buy it! - Encourage customers to write reviews, not only is this helping to boost your products, and show customers that people have actually bought something and enjoyed it, but it also encourages other customers to write their own reviews. Did you know that according to Big Commerce, 80% of consumers consult product reviews before purchasing a product? According to paypal 45% of americans abandon their cart multiple times per month. So set up email workflows for this. Just keep in mind that not all customers are price sensitive – so don’t be so quick to give away discounts or coupons. Sometimes all the customer needs is a little time and reinforcement that they’re making the right decision! Finally use social media and email marketing automation to very effectively stimulate repeat and recurring purchases from existing customers, thus vastly increasing LTV. Best way to improve customer LTV is through content and engagement. Remember Amazon? They rely on a somewhat lazy fallback of discounts and price incentives to drive buyer behaviour. Because of its diverse inventory, it has a massive challenge in identifying and nurturing micro personas in a highly targeted and effective way. Content nurturing in email automation (and social media nurturing) helps address the dynamic buying cyclesStats:45% of Americans abandon multiple carts per month (paypal)36.4% of visitors that abandoned their shopping cart engaged with their automated email campaign (paypal)18% of US consumers have purchased a product because one of their friends follows or likes that product on a social network (Ipsos)34% of US Adults find informational blog articles about a product influential prior to purchase (hubspot)80% of Americans age 18-34 influenced by blogs when making purchase decisions (hubspot)80% of consumers consult product reviewsFeaturing reviews increases conversion by 4.6% and sales by 18% Allow negative reviews: shoppers who read bad reviews convert 67% more (BIG COMMERCE)Consumers are 65%-85% more likely to buy after watching videos (big commerce)
Don’t focus on the number, focus at winning. Just remember that Amazon’s diverse inventory creates a massive challenge in identifying and nurturing micro personas in a highly targeted and effective way. Your Inbound marketing strategies can help to address these dynamic buying cycles of your online customers and give you the advantage to help you win at ecommerce.