1. A team of 17 Freederm brand ambassadors were carefully selected
to work at both V and Reading festivals, this was a brand
experience, we were not selling or pushing we were letting people
‘be free’
Sitting in the heart of the village was a 10m x 10m eye ball
experience with our Freederm team. On hand to curate the
experience and make sure everyone who wanted to have a go at
each eyeball experience had a go. 6 eyeballs were created each
provided a different experience some used projectors others used
audio. This was all about brand immersion people leaving the stand
feeling as though they had shared a ‘be free’ moment with freederm
and motivated them to share their experience socially with the
#befree tag. Staff also handed out free sunglasses and beach balls
to engage visitors.
4 Freederm branded buggies were offering people a lift from the car
park to the camp site and back again. Large eyeballs were tied onto
the buggies creating theatre and impact, music and lights were
activated at the push of a button. Our buggie drivers were
supported by brand ambassadors manning the bus stops and
welcome arch.
Our buggie drivers took over 2,000 people each day and our brand
ambassadors engaged with over 1,000 people per day on the
eyeball experience.
23/04/15 Copyright Promo UK Ltd. 2015 1

2. The Bassetts Rainbow World tour saw our experiential teams,
visiting festivals and shopping centres across the country
throughout the summer 2016
Our trained teams were there to invite consumers on to the stand to
experience the Bassetts world. Parents with children were invited
throughout the day to listen to story telling, have their faces painted,
have fun in our dressing up area or simply colour in on our stand.
Staff duties included gathering data onto iPads hand out goodie
bags and encourage instragram uploads. Other staffing included
our talented story tellers and face painters.
Our Event Manager was responsible for the smooth running of the
event the set up of the stand each day, managing the dividing of
roles and achieving daily targets.
Overall 38,000 goodie bags handed out and a minimum of 400
people entered the Instagram competition.
.
Copyright Promo UK Ltd. 2015 2

3. Ambrosia Frozen Custard Sampling Tour
The new Frozen Custard sees Ambrosia venture into the chiller
aisle for the first time, bringing the Frozen Custard trend, started
in the US, to the UK.
Our teams were sampling New Ambrosia Frozen Custard in
individual 100ml pots. This event was slightly different to usual
as our Event Managers had to manage employees of our client,
Premier Foods who had volunteered to come on board with the
sampling.
Our teams were there to drive trial and rate of sale of Ambrosia
Frozen Custard in Sainsbury’s and share the exciting product
with consumers directly – so everyone can get involved! These
were great days out with a cross-functional team and some
healthy competition!
Sampling took place in Sainsbury’s car parks from a branded
ice cream van and gazebo Customers received 1x 100ml pot
with a coupon for £1 off any Ambrosia Frozen 850ml Tub
instore
Using #AmbrosiaFrozenCustard, our teams encouraged
consumers to take photos with their samples, with the van and
with the team and upload to Twitter, Facebook, Instagram and
Pinterest with the #AmbrosiaFrozenCustard.
Copyright Promo UK Ltd. 2016 3

4. This was a guerrilla sampling activity which took place in
London, Bristol, Manchester & Leeds across October &
November 2015
Our Event Manager coordinated the experiential teams across
12 hour shifts to achieve high targets by hitting commuters &
shoppers with a sample from the new Bisto Simply casserole
range to enjoy at home and in support of the TV advertising.
Promo UK were responsible for sourcing and managing the
teams of Event managers and Brand Ambassadors, providing a
daily plan of areas to target and sourcing licenses for the cities.
Targets of 15,000 samples were achieved each day over 37 live
days totally an astonishing 555,000 samples overall making this
a very successful exercise.
Copyright Promo UK Ltd. 2016 4

5. This was our third summer campaign with Starbucks from the
Discoveries range.
This time taking our Experiential teams from London up to
Scotland over 12 weeks activity (188 live days) which included
Desk Drop, Business parks, Supermarkets and sponsoring over
55 pop up cinema events making this our most challenging
campaign to date.
Promo UK used their Starbucks trained staff and sourced all the
locations, businesses & supermarkets using their wide
knowledge of the country.
Responsible for sourcing and booking venues liaising with local
authorities, fulfilling chilled storage and deliveries, sourcing
chilled branded vehicles and vender bikes, reporting daily.
Daily check in and reporting was achieved through our on line
portal, making it easy for our client to access updated
information and photos throughout the campaign.
The large outdoor kit was rigged together daily to achieve a
prominent position within the locations we were visiting
including Canary Wharf, Media City & Colmore Plaza where
there was a very high footfall of business people.
Overall samples exceeded 170,000 over 188 live days
Copyright Promo UK Ltd. 2016 5

6. This was a guerrilla sampling activity which took place in
London, Bristol, Manchester & Leeds across October &
November 2015
Our Event Manager coordinated the experiential teams across
12 hour shifts to achieve high targets by hitting commuters &
shoppers with a sample from the new OXO herbs & more range
to enjoy at home and in support of the TV advertising. This
involved distribution of the product along with a coupon driving
them to retail to purchase the product.
Promo UK were responsible for sourcing and managing the
teams of Event managers and Brand Ambassadors, providing a
daily plan of areas to target and sourcing licenses for the cities.
Targets of 15,000 samples were achieved each day over 16 live
days totally an astonishing 240,000 samples overall making this
a very successful exercise.
Copyright Promo UK Ltd. 2016 6