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Create a listing concept
1.
All new ‘Create
a Listing’ The feature you have been waiting for!
2.
© 2015 Flipkart.
All rights reserved. Learning Objectives • What is Listing? • Create a listing – new feature under ‘Add a Listing’ tab • Benefits of the new feature • Sections under the feature
3.
© 2015 Flipkart.
All rights reserved. What is listing? Listing a product is nothing but filling in all necessary information about a product so that a buyer can make an informed purchasing decision. Log in to your account. Go to ‘Listings’ tab. The drop down menu gives you the following: 1) Add listings in bulk – This is for adding products that don’t exist on the website yet by downloading and filling in an excel sheet. 2) Add a listing – This is for adding a product that already exists on the website or for adding a new listing. Now, under this tab you can also create a listing that doesn’t exist on the website! 3) My listings – This is where all listings go once all the necessary information is added. Stock attributes are added from this tab.
4.
© 2015 Flipkart.
All rights reserved. Create a Listing - Under the ‘Add a Listing’ tab In this tutorial, let us discuss more about ‘create a listing’: This new feature is apt when: The number of products you have to list is less You find filling in the excel file a time-consuming and tedious process You find entering information on the seller portal directly a more feasible option
5.
© 2015 Flipkart.
All rights reserved. Benefits This new feature comes with the following advantages: Less time to create a product Fewer errors with instant auto validation Images can be uploaded directly Better clarity on QC – higher QC pass% Since you can enter all information directly on the portal, there is no time wasted on downloading and uploading an excel file. Also, an interactive platform enables instant auto validation to check for errors as and when you make an entry. This means you can rectify errors on the go – no more tedious process of verifying listings!
6.
© 2015 Flipkart.
All rights reserved. Sections Under This New Feature Once you choose a category to add a product, you will have to fill in the following sections on the seller portal: Different sections that you need to fill in.
7.
© 2015 Flipkart.
All rights reserved. Sections – Product Information Let us take a pair of jeans for example and see what kind of information is needed under each section and how they will appear on the website. Section 1: Product information Information like brand, size, style etc. needs to filled here. This will help buyers: 1) Search for products easily 2) Uniquely identify your product Product information filled by you will reflect here to help buyers narrow down their search.
8.
© 2015 Flipkart.
All rights reserved. Sections – Product Images Section 2: Image upload Product images with exact colours and different angles need to be uploaded to help buyers see the product. Before uploading any images, please ensure you follow the image guidelines given in this section to avoid any QC failures later on. Please note: Image guidelines vary for different categories. Upload images in different angles to give maximum exposure.
9.
© 2015 Flipkart.
All rights reserved. Sections – Mandatory Attributes These are some of the mandatory attributes for a pair of jeans that appear here. These help buyers make a purchasing decision. Section 3: Mandatory attributes These are important features like fit, rise, UPC code etc. that MUST be mentioned. This will help buyers: 1) Easily discover your products 2) Make a better buying decision
10.
© 2015 Flipkart.
All rights reserved. Sections – Good to Have Attributes Section 4: Good to have attributes Additional OPTIONAL information can also be mentioned. This will help: 1) Buyers make a well-informed buying decision 2) In reducing chances of your returns Extra information like these are considered good to have attributes and have a major impact on a buyer’s decision.
11.
© 2015 Flipkart.
All rights reserved. Status of Product Listed Once you have added all the information mentioned earlier, the status of the product changes as follows: Create a listing Send to QC Quality Check Listing process complete Make corrections Pass Fail
12.
© 2015 Flipkart.
All rights reserved. Questions? For any issues/queries Contact Seller Support Learn more about Listing your Products