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Create a listing concept
- 2. © 2015 Flipkart. All rights reserved.
Learning Objectives
• What is Listing?
• Create a listing – new feature under ‘Add a Listing’ tab
• Benefits of the new feature
• Sections under the feature
- 3. © 2015 Flipkart. All rights reserved.
What is listing?
Listing a product is nothing but filling in all necessary information about a product so that a buyer can make an
informed purchasing decision.
Log in to your account. Go to ‘Listings’ tab. The drop down menu gives you the following:
1) Add listings in bulk – This is for adding products that don’t exist on the website yet by downloading and filling in an excel
sheet.
2) Add a listing – This is for adding a product that already exists on the website or for adding a new listing. Now, under
this tab you can also create a listing that doesn’t exist on the website!
3) My listings – This is where all listings go once all the necessary information is added. Stock attributes are added from this
tab.
- 4. © 2015 Flipkart. All rights reserved.
Create a Listing - Under the ‘Add a Listing’ tab
In this tutorial, let us discuss more about ‘create a listing’:
This new feature is
apt when:
The number of products
you have to list is less
You find filling in the excel
file a time-consuming and
tedious process
You find entering
information on the seller
portal directly a more
feasible option
- 5. © 2015 Flipkart. All rights reserved.
Benefits
This new feature comes with the following advantages:
Less time to create a product Fewer errors with instant auto validation
Images can be uploaded directly Better clarity on QC – higher QC
pass%
Since you can enter all information directly on the portal, there is no time wasted on downloading and uploading an
excel file. Also, an interactive platform enables instant auto validation to check for errors as and when you make an
entry. This means you can rectify errors on the go – no more tedious process of verifying listings!
- 6. © 2015 Flipkart. All rights reserved.
Sections Under This New Feature
Once you choose a category to add a product, you will have to fill in the following sections on the seller portal:
Different sections that
you need to fill in.
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Sections – Product Information
Let us take a pair of jeans for example and see what kind of information is needed under each section and how they
will appear on the website.
Section 1: Product information
Information like brand, size, style etc. needs to filled
here. This will help buyers:
1) Search for products easily
2) Uniquely identify your product
Product information filled by
you will reflect here to help
buyers narrow down their
search.
- 8. © 2015 Flipkart. All rights reserved.
Sections – Product Images
Section 2: Image upload
Product images with exact colours and different angles need to be
uploaded to help buyers see the product. Before uploading any
images, please ensure you follow the image guidelines given in this
section to avoid any QC failures later on.
Please note: Image guidelines vary for different categories.
Upload images in different angles to
give maximum exposure.
- 9. © 2015 Flipkart. All rights reserved.
Sections – Mandatory Attributes
These are some of the mandatory
attributes for a pair of jeans that appear
here. These help buyers make a
purchasing decision.
Section 3: Mandatory attributes
These are important features like fit, rise, UPC code etc.
that MUST be mentioned. This will help buyers:
1) Easily discover your products
2) Make a better buying decision
- 10. © 2015 Flipkart. All rights reserved.
Sections – Good to Have Attributes
Section 4: Good to have attributes
Additional OPTIONAL information can also be mentioned.
This will help:
1) Buyers make a well-informed buying decision
2) In reducing chances of your returns
Extra information like these are
considered good to have attributes
and have a major impact on a buyer’s
decision.
- 11. © 2015 Flipkart. All rights reserved.
Status of Product Listed
Once you have added all the information mentioned earlier, the status of the product
changes as follows:
Create a listing Send to QC Quality Check
Listing process
complete
Make
corrections
Pass
Fail
- 12. © 2015 Flipkart. All rights reserved.
Questions?
For any issues/queries
Contact Seller Support
Learn more about
Listing your Products