1. School Supplies
Cataloguing School Bags

2. © 2015 Flipkart. All rights reserved.
Learning Objectives
By completing this tutorial, you will be able to:
• Update a listing for school bags under the school supplies category in a
catalogue accurately as per Flipkart’s cataloguing standards.

3. © 2015 Flipkart. All rights reserved.
School Bags on Flipkart Marketplace

4. © 2015 Flipkart. All rights reserved.
Types of School Bags (1 of 3)
Let’s first look at the different types of school bags available:
Shoulder bags are generally
worn on shoulders.
Back packs are usually worn on
the back and used to carry
books and other school items.

5. © 2015 Flipkart. All rights reserved.
Types of School Bags (2 of 3)
Sling bags usually have a
single, long strap.
Daypack is similar to the other
school bags mentioned
previously.

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Types of School Bags (3 of 3)
Stroller bags come with a
stroller option.
Campus bags have slightly
higher capacity compared to
other bags.

7. © 2015 Flipkart. All rights reserved.
Download the Catalogue File
Download
Catalogue File
Fill in Product
Details
Upload
Catalogue File
Complete QC
Process
Click on the School Supplies
option under the Pens &
Stationery category to download
the catalogue template.

8. © 2015 Flipkart. All rights reserved.
The Catalogue Template (1 of 3)
Download
Catalogue File
Fill in Product
Details
Upload
Catalogue File
Complete QC
Process
The Summary Sheet will
provide you with information on
the structure and general
guidelines for filling in the
Catalogue.
Do not
rename this
file.
!

9. © 2015 Flipkart. All rights reserved.
The Catalogue Template (2 of 3)
Download
Catalogue File
Fill in Product
Details
Upload
Catalogue File
Complete QC
Process
The Index sheet can be used to
search for Verticals, and to
confirm the allowed values for
each attributes present in the
file.

10. © 2015 Flipkart. All rights reserved.
The Catalogue Template (3 of 3)
Download
Catalogue File
Fill in Product
Details
Upload
Catalogue File
Complete QC
Process
The first 4 columns are
reserved for Flipkart use
These top headers indicate the various
Attribute Types

11. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Mandatory
Download
Catalogue File
Fill in Product
Details
Upload
Catalogue File
Complete QC
Process
Headers highlighted in
blue are mandatory
fields.
Headers highlighted in
green are good-to-
have.
!
Mandatory attributes refer to those types of information essential for a purchase decision.
Not providing such important details may lead to loss of sales and returns.

12. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Good-to-have
Download
Catalogue File
Fill in Product
Details
Upload
Catalogue File
Complete QC
Process
Good-to-have attributes refer to the information which enriches your
catalog.
These attributes form the basis for buyer to make an informed decision.
By entering these
additional types of
information, you
can reduce your
chances of returns
and customer
dissatisfaction.
For details on the Other Image guidelines, please refer to the image URL guidelines in the Summary sheet or go
through the General Image Guidelines tutorial in Seller Learning Center.

13. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: School Bag
Download
Catalogue File
Fill in Product
Details
Upload
Catalogue File
Complete QC
Process
Brand is the name of the
company under which the
product is manufactured.
Note: Brand name has to be
in proper case format. It can
be in upper case only when
the name is an acronym, such
as LG, HP, etc.
Model Name is the name given
to the product by the seller to
identify the product.
Note: Do not add the Brand
Name in the Model Name as the
title will feature Brand
Name twice. The character limit
here is 128 characters, including
spaces.
Model ID is the number given to
the product by the seller to identify
the product.

14. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: School Bag
Download
Catalogue File
Fill in Product
Details
Upload
Catalogue File
Complete QC
Process
Colour refers to the colour of
the product.
This field allows multi-value,
so you can add more than one
value, for example,
blue::yellow.
If there are more than three
colours, then the colour should
be mentioned as ‘Multicolour.
Under Type, select the purpose for
which this bag is suitable from the
values mentioned in the drop-
down. Possible values include:
Backpack
Shoulder Bag
Daypack
Sling Bag
Campus Bag
Multipurpose Bag
Trolley

15. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: School Bag
Download
Catalogue File
Fill in Product
Details
Upload
Catalogue File
Complete QC
Process
Under Ideal For, specify if
the bag is suitable for boys for
girls.
Series refers to the range or set
of a given product identified by a
common name.
Examples include cartoon series,
Superman series, Chota Bheem
series, etc.
Water Resistant refers to
whether or not the bag is water
resistant. Possible values are Yes or
No.

16. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: School Bag
Download
Catalogue File
Fill in Product
Details
Upload
Catalogue File
Complete QC
Process
Capacity refers to the
maximum amount or volume
that the bag can contain.
Capacity – Measuring Unit
refers to the unit used to measure
the volume of the bag. Possible
values are L, Kg, g, etc.
Under Description, the detailed
description of the product has to be
mentioned.
The character limit is 10,000
characters, including spaces.
Note: The description should
mainly concentrate on the product
and not on brand endorsement,
and marketing terms and
promotional statements should be
avoided.

17. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: School Bag
Download
Catalogue File
Fill in Product
Details
Upload
Catalogue File
Complete QC
Process
EAN refers to the European
Article Number;
UPC refers to the Universal
Product Code.
Under this header, the 13 digit
Bar Code has to be entered. If
you don’t have the EAN/UPC
code, enter 13 zeros.
Under Sales Package, all the
products should be mentioned that
will be shipped along with the main
product or all the products that are
included in the sales package.

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Upload the Catalogue File
Upload the updated
Catalogue File here.
Download
Catalogue File
Fill in Product
Details
Upload
Catalogue File
Complete QC
Process

19. © 2015 Flipkart. All rights reserved.
Download
Catalogue File
Fill in Product
Details
Upload
Catalogue File
Complete QC
Process
Complete the QC Process
After QC, approve/disapprove each listing and specify the reasons in the case of disapproved listings.

20. © 2015 Flipkart. All rights reserved.
Summary
In this tutorial, you learnt about:
• Updating a listing for school bags under the school supplies category in
a catalogue accurately as per Flipkart’s cataloguing standards.

21. © 2015 Flipkart. All rights reserved.
Questions?
Contact Seller Support for any issues/queriesListing your Products