1. Clothing Listing

2. © 2015 Flipkart. All rights reserved.
By completing this tutorial, you will be able to:
• Understand the importance of cataloging in the online marketplace.
• Update a listing in a catalogue accurately as per Flipkart’s cataloguing
standards.
Learning Objectives

3. © 2015 Flipkart. All rights reserved.
How does a Buyer Select a Product Online?
Browses Product
Categories
Searches by
Offers
Searches by
Type
Searches by
Brand, Price, and
Sleeve
Searches by Size,
Colour, and
Pattern
Selects
Product

4. © 2015 Flipkart. All rights reserved.
How does a Buyer Select a Product Online?
Browses Product
Categories
Searches by
Offers
Searches by
Type
Searches by
Brand, Price, and
Sleeve
Searches by Size,
Colour, and
Pattern
Selects
Product

5. © 2015 Flipkart. All rights reserved.
How does a Buyer Select a Product Online?
Browses Product
Categories
Searches by
Offers
Searches by
Type
Searches by
Brand, Price, and
Sleeve
Searches by Size,
Colour, and
Pattern
Selects
Product

6. © 2015 Flipkart. All rights reserved.
How does a Buyer Select a Product Online?
Browses Product
Categories
Searches by
Offers
Searches by
Type
Searches by
Brand, Price, and
Sleeve
Searches by Size,
Colour, and
Pattern
Selects
Product

7. © 2015 Flipkart. All rights reserved.
How does a Buyer Select a Product Online?
Browses Product
Categories
Searches by
Offers
Searches by
Type
Searches by
Brand, Price, and
Sleeve
Searches by Size,
Colour, and
Pattern
Selects
Product

8. © 2015 Flipkart. All rights reserved.
How does a Buyer Select a Product Online?
Product
title
Palette images for
colour variants Size chart
Other details
about product
Browses Product
Categories
Searches by
Offers
Searches by
Type
Searches by
Brand, Price, and
Sleeve
Searches by Size,
Colour, and
Pattern
Selects
Product

9. © 2015 Flipkart. All rights reserved.
How does a Buyer Select a Product Online?
Secondary
images
Browses Product
Categories
Searches by
Offers
Searches by
Type
Searches by
Brand, Price, and
Sleeve
Searches by Size,
Colour, and
Pattern
Selects
Product
Primary image

10. © 2015 Flipkart. All rights reserved.
Which one would you Buy?

11. © 2015 Flipkart. All rights reserved.
No information available on:
• Brand name
• Size
• Colour variants available
• Product images from different angles
• Other information, such as sleeve or neck type
• Seller Name
Which one would you Buy?
Information available on:
• Brand name
• Size
• Colour variants available
• Product images from different angles
• Other information, such as sleeve or neck type
• Seller Name

12. © 2015 Flipkart. All rights reserved.
Product information on:
• Price
• Color
• Style
• Size
• Description
which help a buyer make
a purchase decision,
come from the Listing
in a Catalog.
Clear Images
Appealing
Descriptions
Where does all this Product Information Come from?

13. © 2015 Flipkart. All rights reserved.
Listing includes the various attributes or values that
provide a complete picture about a product
What is a Listing?

14. © 2015 Flipkart. All rights reserved.
▪ Works like an online salesman
to help easily find the right
product
▪ Helps compare between
options available
▪ Provides better product
understanding, thus enabling
better decision making
Customer
▪ Increases brand awareness
▪ Promotes a wide range of
products
▪ More information leads to
lower returns, with higher
ratings and increased sales
Seller
Importance of a Catalog

15. © 2015 Flipkart. All rights reserved.
Click on Clothing to
download the Catalogue
file.
Download
Catalogue File
Fill in
Product
Details
Upload
Catalogue File
Complete QC
Process
Download the Catalogue File

16. © 2015 Flipkart. All rights reserved.
The Summary Sheet will provide
you with information on the
structure and general guidelines
for filling in the Catalogue.
Do not rename
this file.
!
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process
The Catalogue Template

17. © 2015 Flipkart. All rights reserved.
The Index sheet can be used to
search for Verticals, and to
confirm the allowed values for
each attributes present in the
file.
The Catalogue Template
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

18. © 2015 Flipkart. All rights reserved.
The first 4 columns are
reserved for Flipkart use
These top headers indicate the various
Attribute Types
The Catalogue Template
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

19. © 2015 Flipkart. All rights reserved.
Examples
include:
• SKU ID
• Brand
• Size
• Color, etc.
Mandatory attributes refer to those types of information essential for a
purchase decision.
Not providing such important details may lead to loss of sales and returns.
Headers highlighted in
blue are mandatory
fields.
Headers highlighted in
green are good-to-have.
!
The Catalogue Attributes: Mandatory
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

20. © 2015 Flipkart. All rights reserved.
SKU ID refers to identification code given to products.
Each product variant has its own specific SKU ID.
The Catalogue Attributes: Mandatory
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

21. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Mandatory
Brand is the name used by a company to sell or market a product.
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

22. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Mandatory
Size refers to the product size mentioned by a brand.
It can be in the form of S, M, L, etc., or by numbers like 32, 34, 38, etc.
Only one form of Size reference can be given for a product.
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

23. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Mandatory
Size – Measuring Unit refers to the unit used to measure the product size.
Regular Number
S/M/L, etc.
32/34/36,
etc.
UK/US/Euro
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

24. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Mandatory
Style Code is an alphanumeric code common to all product variants and is used to group different
sizes of the same product.
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

25. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Mandatory
Minimum Age (month) only for kids refers to lower age limit in months for product usage.
This attribute should always be a whole number.
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

26. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Mandatory
Maximum Age (month) only for kids refers to upper age limit in months for product usage.
This attribute should always be a whole number.
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

27. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Mandatory
Ideal For refers to the gender for which the product is most suitable.
Values that can
be entered
include:
• Men
• Women
• Boys
• Girls
• Baby Boys
• Baby Girls
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

28. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Mandatory
Pattern refers to a repeated decorative shape that is printed or engraved on a product.
Values that can be
entered include:
• Printed
• Checkered
• Stripes
• Solid
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

29. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Mandatory
Brand Colour refers to the colour or colour-related code mentioned by the Brand on the product
tag/label.
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

30. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Mandatory
Group ID is the unique ID common to colour and size variants of a product.
It can be alphanumeric and is usually derived from the Style Code.
For example, if Style Code is JCCHH114RED, Brand colour will be Red, and Group ID will be JCCHH114.
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

31. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Mandatory
Pack of refers to the pieces of product available within one pack.
For example, a pack of 3 t-shirts will have 3 t-shirts in it.
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

32. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Mandatory
Closure refers to the closing mechanism of a clothing product.
Values that can be entered include:
• Button
• Zipper
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

33. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Mandatory
Occasion refers to when the product is worn.
Values that can be
entered include:
• Casual
• Formal
• Ethnic
• Seasonal
• Sports
• Party
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

34. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Mandatory
EAN/UPC is a 13-digit (restricted to 13 digits) bar code.
If you have UPC, prefix 0 to make it 13 digits. In case you don’t
have an EAN/UPC
for your products,
enter 13 zeros.
!
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

35. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Mandatory
Fabric refers to the product material.
Values that can be
entered include:
• 64% Polyester
• 34% Viscose
• Spandex
• Cotton, etc.
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

36. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Mandatory
For details on the Image guidelines, please refer to the image URL guidelines in the Summary sheet
or go through the General Image Guidelines tutorial in Seller Learning Center.
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

37. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Good-to-have
Good-to-have attributes refer to the information which enriches your catalog.
These attributes form the basis for buyer to make an informed decision.
By entering these
additional types of
information, you can
reduce your chances of
returns and customer
dissatisfaction.
For details on the Other Image guidelines, please refer to the image URL guidelines in the Summary
sheet or go through the General Image Guidelines tutorial in Seller Learning Center.
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

38. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Good-to-have
A Palette Image shows the colour/pattern of a product.
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

39. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Good-to-have
Type refers to the different kinds of the same product.
For example, in t-shirts, type includes neck shapes, such as polo, round-neck, and V-neck, etc.
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

40. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Good-to-have
Fabric Care refers to the directions for taking care of the product.
Possible values include:
• Machine wash in
lukewarm water
• Do not bleach
• Do not tumble dry
• Cool iron
• Do not dry clean
• Wash and iron inside
out
• Wash with similar
colours, etc.
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

41. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Good-to-have
Fit refers to the fitting style of the product.
Possible values include:
• Regular fit
• Traditional fit
• Slim fit
• Extra slim fit, etc.
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

42. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Good-to-have
Style refers to the physical alterations available in the product.
Possible options include:
• Patch on knee
• Puffed sleeves
• Side slits, etc.
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

43. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Good-to-have
Season refers to the time of the year for which the clothing has been launched.
Possible values include:
• SS15 (Spring-Summer
2015)
• AW14 (Autumn-Winter
2014), etc.
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

44. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Good-to-have
Design refers to the art on the product.
Possible values include:
• Graphic print on front/back
• Embroidery on front/back,
etc.
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

45. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Good-to-have
Sales Package gives information on all contents being sold in a package.
For example, a sales package of
mobile phone will include:
1. Mobile
2. Pair of earphones
3. Charger and data cable
4. User manual
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

46. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Good-to-have
Description refers to a write-up on the product in no more than 10,000 characters (including
spaces).
For example, if the product you are listing is a top that is compatible with skirt, shorts, and trousers,
mention this information in the description.
Include Don’t Include
List of compatible
products, look
suggestions, etc.
Hyperlinks,
additional offers,
or promotional
text
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

47. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Good-to-have
Search Keywords refers to the words a buyer may enter to search for a particular product.
Search keywords are tagged to the product and appropriate search words give details of the exact
product quickly.
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

48. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Good-to-have
The data entered here should be less than 22 characters for each Key Spec (including spaces).
Key Specs can list important specifications of the product that will be helpful to the buyer.
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

49. © 2015 Flipkart. All rights reserved.
The Catalogue Attributes: Good-to-have
For Video URL guidelines, please refer to the Summary sheet, or go through the General Image
Guidelines tutorial in Seller Learning Center.
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

50. © 2015 Flipkart. All rights reserved.
Upload the Catalogue File
Upload the updated
Catalogue File here.
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

51. © 2015 Flipkart. All rights reserved.
Complete the QC Process
After QC, approve/disapprove each listing and specify the reasons in the case of disapproved listings.
Download
Catalog File
Fill in
Product
Details
Upload
Catalog File
Complete QC
Process

52. © 2015 Flipkart. All rights reserved.
In this tutorial, you learnt about:
• The importance of cataloging in the online marketplace.
• How to update a listing in a catalogue accurately as per Flipkart’s
cataloguing standards.
Summary

53. © 2015 Flipkart. All rights reserved.
Questions?
Contact Seller Support for any issues/queries