Research Study done on 5 twitter accounts. Type of post & purpose. Types & engagement. Active B2B Marketing.

1. By:
Sebastian

2. This Personal Learning Project intended on
gaining knowledge of what a proper
Business Twitter Conduct can be used for.

3. FIRST:
Determine the different
types of posts and purposes

4. SECOND:
Identify which posts
provoke user responses

5. THIRD:
How active are the
businesses with B2B Social
Marketing

6. Choose FIVE businesses.
2 Franchise Car Dealerships:
Bessada Kia & Peterborough Kia
1 Independent Dealer
Cars 101
1 Local Service Business
Steve Moran Homes
1 Independent
50 Cent

7. Study the last 20 posts of each.
Identify description & engagement items.
Describe purpose of post.
Description
|# | RT | Comments| Link | Pic | Fav
“Escape this Friday”
1
Promote an Event
72
YES
0
Repeat this for 100 Posts total
1
28

9. Purpose of Posting
Type of Post
# of Posts
Current Promotions
5
Display current promotion
Reference Material
29
Give outside referencing material
Community Involvement
7
Show business community involvement
Boasting Feedback
3
Boasting feeedback given
Structure Announcements
2
Announcing Business structure changes to
customers
B2B
4
Tweets involving other businesses
Entertainment
13
Unrelated to the main topic source of
entertainment or humour
Requesting Input
1
Tweets requesting comments
Customer Awareness
17
Information about company to promote
customer awareness
Genuine Positive Feedback
2
Tweets towards the company with genuine
feedback
Holiday Cheer
1
Holiday Cheer
Motivational Quote
3
Motivational Quotes
Promoting an Event
7
Promoting Events
Acting as Credible Info Source
13
Being a source of information. Acting credible
Fan Involvement
3
Tweets specifically thanks or commenting to
followers
Content Teaser
1
Showing business content in glimpses

10. The previous slide showed all types. This has
been narrowed down to 7 General Topics.
Type
Purpose
Marketing
Market Events, Products, Services,
Information
Business Relevant Information
Community
Show Community Involvement
Entertainment
Entertain followers
Awareness
Details to influence brand awareness
Engagement
Direct Call to Action
Genuine tweets from consumer to
business
Feedback

11. Type of Post
# of Posts
RT
COMM
FAV
Reference Material
3
143
86
Community Involvement
4
36
2
Current Promotions
Boasting Feedback
Structure Announcements
1
B2B
1
Entertainment
8
535
YES
339
Requesting Input
1
415
yes
241
Customer Awareness
2
2
Genuine Positive Feedback
2
2
Yes
Motivational Quote
2
328
yes
187
Promoting an Event
4
234
yes
132
Fan Involvement
2
116
Content Teaser
1
121
Holiday Cheer
Acting as Credible Info Source
83
yes
79

12. Marketing – If followers are interested in an Event being marketed, they will re-tweet
and comment. Products or Services will be commented on if extreme positive or
negative feelings only.
Community – Businesses involved will re-tweet or comment. Positive re-tweets and
comments will also be provoked by other members of the community or supporters of
the deed in question.
Entertainment – Followers will re-tweet and comment to share with friends.
Entertainment should remain to the industry the business is settled in.
Engagement – Direct call to action to followers. Will only work if high reward, level of
recognition or high appreciation of the author of post.

14. 

This shows the author posting a description of
the event, along with adding the @Names of
the businesses involved in the event.
This post will appear on all 3 users pages.

15. 

In every instance that the possibility of
mentioning fellow businesses was there, the
authors all took advantage of it.
The community posts had some of the highest
engagement levels purely because it reached to
audiences through multiple twitter pages.
Yes, businesses are as active as they can be when
the tweet involves other businesses.

16. Types
Purpose
Marketing
Information
Market Events, Products, Services,
Community
Show Community Involvement
Entertainment
Entertain followers
Awareness
Details to influence brand awareness
Engagement
Direct Call to Action
Genuine tweets from consumer to
business
Feedback
•
•
Business Relevant Information
Bolded items provoke the most engagement.
B2B Social Marketing will increase your
audience.

17. Subjects of Study
@BessadaKia
@PeterboroughKia
@Cars101Toronto
@SteveMoranHomes
@50Cent