1. Get More Customers,
Create Brand Awareness,
Recruit Top Talent,
and Keep Your Existing Customers Loving
You
Creating the Social Plant
4 Social Media Tips Manufacturing Organizations Can Use to
3. A Recent Forrester’s report
indicated that only 30 percent of
global manufacturers planned to
increase social media spending in
2012.
4. Some Possible Reasons:
Belief that Social Media doesn’t fit the
Manufacturing Business Model
Lack of understanding of what the purpose,
or end game should be
Lack of Understanding on where and how to
get a campaign started
5. 4 Reasons Why You Should
Start a Social Media
Campaign, and 4 Ways to
make it Happen
7. Reason #1
Acquire New Customers:
Start a Blog and Write High Quality Content
about Industry Trends, Brand New
Innovations, Product and Process
Improvements, Include Positive Customer
Testimonials
8. Reason #1
Acquire New Customers
Start a YouTube Channel. Include Product Installation
Videos, Industry news Videos, Address Frequently Asked
Questions by Your Customers, Include Customer
Testimonial Videos, Create a Video From the Shop Floor
Showing the Manufacturing Process. Make Sure to
Include Your Quality Control Steps.
9. Reason #2
Create Brand Awareness:
Start a Linkedin Company Page. Designate an Employee
to spend 15-30 min. a day joining related groups and
joining the discussions in the groups. As they begin to
develop relationships, have them invite group members
to visit your company page and share with their
connections.
10. Reason #2
Create Brand Awareness:
Have someone in the organization write a meaningful
blog post 3 to 5 times a week. Share the link to each
post on your Linkedin company page. Encourage and
even reward employees to share blog post links on all of
their social sites.
11. Reason #2
Create Brand Awareness:
Have someone create a video on
the topic of the blog posts and post
to youtube channel
12. Reason #2
Create Brand Awareness:
Create news worthy press releases
once a week and submit them to the
top free online press release
distribution sites
14. Reason #2
Create Brand Awareness:
Make Sure to add a page to your company
website called “In the News” and include your
press releases on that page. As always, add
those press releases to all your social sites.
15. Reason #2
Create Brand Awareness:
I have a list of the top 40 free press release services
online. If you want me to send it you for free, email
me at frankbdonohue@gmail.com. Please put
“Slideshare #2” in the subject line.
16. Reason #3
Recruit Top Talent:
Use Linkedin Company Page to create job
announcements and share in industry related
groups. Also, post a job ad in Linkedin.
Linkedin advertisements are very affordable
and has significant viral reach.
18. Reason #4
Keep Your Existing Customers Loving You
Encourage customers to ask questions, give
feedback and give suggestions about topics
they would like to learn more about on your
company page, through youtube videos etc..
19. Reason #4
Keep Your Existing Customers Loving You
This accomplishes two things- It shows your
customers that you care about them and are
receptive to their needs, but it also gives you
content topics to blog about and share
20. Reason #4
Keep Your Existing Customers Loving You
Address customer complaints quickly and
thoroughly. Admit fault when it is applicable. Make
public your mistakes, and what you did about it. This
humanizes your business and establishes trust and
credibility with past present and prospective
customers.
21. To find out how to keep employee morale
high, and turnover low via social
media, email me @
frankbdonohue@gmail.com for this simple
to implement but very powerful social
media tip. Include “Social Media Morale
Booster” in the subject line.
22. To Watch a Video Presentation on
this subject, please visit
YouTube Channel- “Frank
Donohue”
23. Final Tip:
Make sure to read, like, comment, and share other
company's and people’s content on their social sites also. It
cannot be a one way street, or people will eventually start
to tune you out.
Thanks For Checking Me Out
Email me @ frankbdonohue@gmail.com
