Social media101

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  • Social media101

    1. 1. SOCIAL MEDIA 101 Best Practices
    2. 2. Brand Loyalty Through Social Media Remember the analogy?TrustworthyEngagingConsistentResponsive
    3. 3. SHARABLE CONTENT Measurable Word of Mouth Marketing
    4. 4. Message comes from someone they know and trustexpands reachgrows social media
    5. 5. How to Create Sharable ContentContestsPollsBlog PostsMulti-media
    6. 6. Leverage Your AssetsDiscounts for race EntryDiscounted sponsorshipproductsPhotos from Race & TrainingNew Website contentfeatures (race results, blogposts, race photos,
    7. 7. What makes Something Sharable?UniqueRelevantContest StructureOriginal (also good for SEO)
    8. 8. SOCIAL MEDIA Best Practices
    9. 9. Best Social Media Channels for Race Directors
    10. 10. Golden RulePush versus Passive -FB andTwitter not a place forcommercials and words fromour sponsors.Facebook Fans can blockfeed or unfan your brandTwitter Followers willunfollow
    11. 11. Romeo & JulietSocial media is not a place formonologues. Would Romeoand Juliet still be alive ifsocial media existed inShakespeare’s time?
    12. 12. Social Media is Not a Place for MonologuesRespond to other brands and Avoid event invitations andpeoples messages. private email messagesFollow other eventsFacebook PagesShare other brands andFriends messages“like” other messages
    13. 13. The Cocktail PartyPromote others more than youpromote yourselfRetweeting people’s praise of youcomes off as jerky. Just thankthem.It’s okay to not comment back forevery single comment you receive.It’s nice when you can respondbut don’t litter the comments witha bunch of “Thanks, Judy.”People know you care if you aredoing it right.
    14. 14. Links do matter to Google and to the people you care about.When you can, give them a link.It’s okay to follow the competition. It is okay to let thecompetition follow you.Your avatar picture shouldn’t be a logo. We don’t meet logos atparties, do we? You can include a logo, but make it you.
    15. 15. HOW OFTEN SHOULD I POST?
    16. 16. EVERYDAY?

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