This document outlines 6 reasons why businesses should use social media: 1. Social media profiles allow businesses to be found more easily through web searches and show their human side to potential customers. 2. Social media pages like Facebook and Instagram allow businesses to fulfill customer desires by updating them on demands, problems, and helping make their lives easier. 3. On social media, helping prospects achieve their goals, not just sales goals, is the new approach to selling known as "helping is the new selling".

1. why a
business
should use
social
media
6 REASONS WHY

2. 1. Easily be found by Web
Search Social
Media profiles are a great way to connect to
prospect and our customers. They are as
gate to our business because they show our
human side. They inform the potential
future customers and our customers about
our business and also help them become a
part of our conversations.

3. 2. Fulfilling ourcustomersdesires
WecanusetheSocialMediabusinesspages
like Facebook,Instagram ,Tweeter totakecareof theconnectionwiththemost
importantpartofourbusiness,thecustomers.Weshouldbeupdatingwith
clientsdemands,problemstheyarefacingandhelpingthemmaketheirlife
easierbyofferingwhattheyreallyneedandpersonalisingourservicefor
them.

4. 3. Helping is the New Selling
Social Media ,in general are the
creators of the foundations of all kind
of relationships.If we choose to link
that behaviour with sales
management ,we can do what now is
called "Helping is the New
Selling".helping prospects reach their
goals, not only our sales goals.If we
choose this kind of behaviour, we can
achieve both.

5. 4. Competitive Advantage
One of the most important advantages of
Social Media is that, we can find there our
competitors.We can see what they are doing ,
how they are behaving.If don’t use Social
Media for our business ,we have a great risk
that all our clients and our prospect can pass
easily to our competitors.If we don’t want to
face this risk ,we have just to collaborate with
social media,invest money on social media to
gain positive online social presence and
utilise their benefits on our purposes.
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6. 5. Going viral
If we donꞌt use Social Media for our
business,we loose the chance to go
viral.By posting everyday on our
business page ,we create the possibility
to our customer to like ,to comment
,share our content .If our content is
shared through Internet ,there is a
higher chance to get attention for our
brand and to get more clients.If we get
more clients, we consequently raise our
benefits..

7. 6. Reputation management
If we get the opportunity to use Social
Media for our business and go viral by
posting on our page , consequently
customers, prospect or even competitors
talk about us on Social Media.If their
comments our positive, we have to be
attention to get this kind of chances and
put the spotlight on these comments, for
all our followers.But what about
someone is saying something not true for
our brand ,just to get the attention on their
brand.Surely we wonꞌ t risk so much , we
have just to be sure, to use Social Media,
protect our reputation ,be there and
respond to these cases in a professional
and kind manner.