Job hunt advice

1. JOB HUNT 101:
LESSONS LEARNED AFTER GRADUATION

2. Post-Graduation Jobs
Myth Reality

3. Agenda
 Intro to Carl
 Lessons learned from job search
 6 Step career search
 E-marketing roles
 Visual Inspiration/Desperation

4. Carl-o-pedia
4
carl@searchengineoptimist.com
secretary@seattleseonetwork.org
linkedin.com/in/carllarsonsearchmarketing
 Principal, Search Engine Optimist, small Seattle-based agency
 Manage SEO/SEM campaigns for local and national businesses of
$150k+/month
 Board member/co-founder of Seattle Search Network
 University of Washington Bothell eMarketing 431 lecturer
 Frequent poster and speaker on online marketing
 Experience both in marketing agencies and in-house marketing
environments
 Google Analytics and AdWords certified

5. 5
Jeremiah
Jefe
Miles
Debby

6. 6
Jeremiah:
Content Harmony
Jefe:
CDK Global
Miles: Add3
Debby:
ComScore

7. Finding a Job *IS* a Job
1. Create a job-hunt
plan
2. Target search:
a) Industry
b) Company(s)
c) Role(s)
3. Network!
4. Beg, borrow or
steal experience
5. Standout from
crowd
6. LinkedIn

8. Plan
 80/20 rule re: resumes
 Write it down:
 Who you know
 What jobs applied for
 Who is hiring
 Set measurable goals in calendar

9. Target Your Job Search
 Industry
 Company(s)
 Role(s)
vs.

10. Network!
 Most effective method of advertising=?
 Make list of everyone known
 Profs
 Fellow students
 Family
 Friends
 Visiting guest speakers
 Recruiters
 School groups, career centers, etc
 Add all to LinkedIn. Put word out to all. Offer incentives
 Leverage peer network
 Join/form groups

11. Experience is Essential
 University degree
vs on-the-job skills
 What skills your
target job listings
require, that you do
not possess.
Possible to acquire
easily?
 How acquire?
 Internship
 Volunteer
(charity/company/bu
siness non-profit)
 Additional
vocational training

12. Freelancing for Experience
 Useful method of gaining
practical experience
 Cut-throat & hard to enter
 Does NOT provide career-
building skills such as
teamwork, office behavior,
management of others
 Does NOT encourage skill-
sharing, learning
 I discourage as long-term
strategy
Expectation
Reality

13. Homework does not end with Graduation
 Success = luck +
preparation
 Prep for all
opportunities
 Study potential
employers in-
depth
 Practice “Elevator
Pitch”

14. Standout from the Crowd
 Bulk up resume:
 Acquire applicable skills
 Start a group – industry or
student
 Directly network:
Informational interviews
“have coffee”
 Best jobs are not
advertised

15. LinkedIn: Critical Job Hunt Tool
• https://www.google.com/
search?q=optimizing+link
edin+job+search
• http://www.slideshare.net
/search/slideshow?searchf
rom=header&q=linkedin+j
ob

16. eMarketing Roles
 Digital Strategy – across channels or building into
nascent channels
 Analytics – uses tools like Omniture (Adobe) or Google
Analytics for website or other data sets for Biz Intel
 Graphic Design – Ads, website, etc. (usually “creatives”)
 User Experience – “UX” focuses on usability in interface
 CRM/Database Marketing – how to use 1st party data to
maximize customer relationships (up/cross-sell, loyalty)

17. eMarketing Roles
 Affiliate Marketer – runs programs of affiliates, partners/
websites that drive traffic to you (they get a commission)
 Email Marketer – engages customers and/or rents other
email lists to drive customer acquisitions
 Mobile Marketer – many hats right now, app installs,
mobile website optimization, mobile SEO, mobile display
 Local Marketer – uses localized geographies and in many
cases small businesses to drive relevance (geo-location)

18. eMarketing Roles
 SEO – both the function and the title, technical in nature
 “Inbound Marketing” – SEO, PPC, trade/event, PR, etc.
 SEM/PPC – Google AdWords and MSFT/Bing AdCenter
(~2/3 of online ad spend today)
 Display Advertising can be unique or rolled into SEM as
“Online Advertising” function
 Social Media Marketing –
 Paid/Advertising – getting people to Like you or selling products
 Community/Earned/Optimization – content on your social pages

19. Your Future

20. eMarketing Positions

21. • http://www.smartinsights.com/wp-
content/uploads/2013/02/digital-marketing-jobs-
infographic-smartinsights.jpg
• http://media.dmnews.com/images/2013/04/23/th
e_road_less_traveled_368208.png
• https://tm-
prod.global.ssl.fastly.net/uploaded/attachments/
14367.jpg?v=a11308
• http://files.shoppersdrugmart.ca/Careers/Infogra
phLP_04.jpg
• http://www.fivetengroup.com/images/EMR%20U
K%20Digital%20Salary%20Market%20Trends%2
0Infographic.jpg
• http://www.wordstream.com/images/online-
marketing-career.png
Some Infographics for Job-hunting eMarketers

22. Questions?