Improve Your Talent Brand and Recruit More Efficiently | Webcast

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Talent brand is the new black. But, how do you measure it? In this webcast, Stephen Gundee shares how you can partner with LinkedIn to get real-time business insights that can help your organization immensely.

Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Read more on the LinkedIn Talent Blog: http://linkd.in/1bHIl6A
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn

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Improve Your Talent Brand and Recruit More Efficiently | Webcast

  1. 1. Talent Solutions Improve Your Talent Brand and Recruit More Efficiently January 14th 2014 TALENT SOLUTIONS
  2. 2. Hi! Nice to meet everyone… TALENT SOLUTIONS
  3. 3. *Based on Estimates from the International Telecommunication Union TALENT SOLUTIONS
  4. 4. “Word of Mouth” is now “Word of the Masses” *Based on Estimates from the International Telecommunication Union TALENT SOLUTIONS
  5. 5. News and commentary, both good and bad, travels faster than ever before fueled by Social Media The Good TALENT SOLUTIONS
  6. 6. News and commentary, both good and bad, travels faster than ever before fueled by Social Media And Bad… TALENT SOLUTIONS
  7. 7. So where do you plan to eat next??? TALENT SOLUTIONS
  8. 8. Companies spend BILLIONS of dollars per year marketing to win your loyalty and dollars, but what about the people most important to a company??? How important is what your employees or prospective employees think about your company? TALENT SOLUTIONS
  9. 9. “Company Brand” vs. “Talent Brand” “Want to grab some coffee?” “Let me look that up on the internet…” “Could you please pass me a tissue?” These are all great Company Brands but it tells you nothing about what they are like to work for, this is where your Talent Brand comes in… TALENT SOLUTIONS
  10. 10. So what do I mean when I refer to “Talent Brand”? Company Brand Talent Brand What the company says/markets about its products or services. Word of mouth products endorsements from your social circle. What do people’s public actions say about your company? What does talent think and share about your company as a place to work? Highly social and public. Influences purchasing behavior Influences consideration as an employer TALENT SOLUTIONS
  11. 11. Sure there are employee surveys… But this only provides a glimpse into what current employees think not the company’s perception outside of it’s own walls. TALENT SOLUTIONS
  12. 12. So Why is Talent Brand Important??? Companies with a Strong Talent Brand benefit through: Companies with a Weak Talent Brand likely experience: TALENT SOLUTIONS
  13. 13. So Why is Talent Brand Important??? Companies with a Strong Talent Brand benefit through: Companies with a Weak Talent Brand likely experience:  A strong pipeline of people willing/desiring to work for a company  Large number of employee advocates  Healthy percentage of employee referrals  Easier overall candidate conversion  Lengthier time to fill  Weaker referral pipeline  Potentially lacking company culture  More significant employee turnover/attrition TALENT SOLUTIONS
  14. 14. “How can I use LinkedIn to better promote my company’s Talent Brand?” 2 Categories How to Change or Promote your Talent Brand How to Measure Your Talent Brand TALENT SOLUTIONS
  15. 15. How to Change or Promote Your Talent Brand - Target Followers of Your Company with Status Updates TALENT SOLUTIONS
  16. 16. Coming Soon… Sponsored Updates for Recruiting TALENT SOLUTIONS 16
  17. 17. Examples of great Sponsored Updates Questions: Pertinent, relevant question, interactive delivery, curated content Opinion: Expert opinion on the world of work – relevant, tech-focused, authentic Experience: Aspirational content, exclusive & relevant to the brand Advice: Free business & career advice, targeted to management & relevant to brand specialism TALENT SOLUTIONS
  18. 18. How to Change or Promote Your Talent Brand - It can start with just your profile Use your real name Write a headline Include a photo Include links (social channels, career page, etc.) Create a vanity URL Update your status regularly Personalize your profile – this is your personal and professional brand, not your resume TALENT SOLUTIONS
  19. 19. How to Change or Promote Your Talent Brand - Employees are the Best Advocates TALENT SOLUTIONS
  20. 20. “How can I use LinkedIn to better promote my company’s Talent Brand?” 2 Categories How to Change or Promote your Talent Brand How to Measure Your Talent Brand TALENT SOLUTIONS
  21. 21. The good news? Talent Brand sentiment can be derived by the public actions and data generated on LinkedIn Data is unbiased, ongoing, unemotional and accurate TALENT SOLUTIONS
  22. 22. With 259+ million users LinkedIn is making this data useful everyday TALENT SOLUTIONS
  23. 23. So how can LinkedIn use it’s data to help our clients measure what the world thinks of their Talent Brand? TALENT SOLUTIONS
  24. 24. So how can LinkedIn use it’s data to help our clients measure what the world thinks of their Talent Brand? The answer: LinkedIn’s Talent Brand Index TALENT SOLUTIONS
  25. 25. We first assess two important elements of your employer brand: Reach and Engagement Talent Brand Reach 1,446,290 members Talent that’s familiar with you as an employer Viewing employee profiles Connecting with your employees Talent Brand Engagement 220,081 members Talent that is interested in you as an employer Researching company and career pages Following your company Talent Viewing jobs and applying TALENT SOLUTIONS
  26. 26. With this information we can generate an index which indicated what percentage of people who are aware of your company actually engage with it… Talent Brand Reach 1,446,290 members Talent Brand Index = 15% Talent Brand Engagement Talent Brand Reach Talent Brand Engagement 220,081 members Talent TALENT SOLUTIONS
  27. 27. We canTalentcompare youris also something we can Your then Brand Index Talent Brand Index across your competitive landscape by Company, Function measure over time rather than just a point in time and Geography TALENT SOLUTIONS
  28. 28. TALENT SOLUTIONS
  29. 29. So how is Talent Brand Index being put into action today… Looks at their Talent Brand competitive benchmarks to determine how they should recruit against their competitors Tracks their Talent Brand score over time to help determine what recruiting strategies are working and what is not Includes their Talent Brand score in their annual shareholder report TALENT SOLUTIONS
  30. 30. So how can YOU put your Talent Brand Index into action today… Measurement: If you can’t measure it you can’t fix it. Use your TBI trend to determine what is working and what is not. Action: Use Targeted Company Status Updates, LinkedIn Media and Employees to cause change or reinforce public perception Results: Share throughout the leadership team as an internal metric and track over time. TALENT SOLUTIONS
  31. 31. TALENT SOLUTIONS
  32. 32. Helpful Links LinkedIn Talent Brand Playbook • http://talent.linkedin.com/employerbrandbook/ Targeted Status Updates How To Video • http://lnkd.in/TargetedUpdates Your Talent Brand Index Report and Scorecard • Send request to your Relationship Manager TALENT SOLUTIONS

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