1.
Talent Solutions
Improve Your Talent Brand
and
Recruit More Efficiently
January 14th 2014
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2.
Hi! Nice to meet everyone…
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3.
*Based on Estimates from the International
Telecommunication Union
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4.
“Word of Mouth” is now
“Word of the Masses”
*Based on Estimates from the International
Telecommunication Union
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5.
News and commentary, both good and bad, travels
faster than ever before fueled by Social Media
The Good
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6.
News and commentary, both good and bad, travels
faster than ever before fueled by Social Media
And Bad…
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7.
So where do you plan to
eat next???
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8.
Companies spend BILLIONS of dollars per year marketing to
win your loyalty and dollars, but what about the people most
important to a company???
How important is what your employees or prospective
employees think about your company?
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9.
“Company Brand” vs. “Talent Brand”
“Want to grab some coffee?”
“Let me look that up on the
internet…”
“Could you please pass me a
tissue?”
These are all great Company Brands but it tells you nothing about what they are
like to work for, this is where your Talent Brand comes in…
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10.
So what do I mean when I refer to “Talent Brand”?
Company Brand
Talent Brand
What the company says/markets about
its products or services. Word of mouth
products endorsements from your social
circle.
What do people’s public actions say about
your company? What does talent think and
share about your company as a place to
work? Highly social and public.
Influences purchasing behavior
Influences consideration as an employer
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11.
Sure there are employee surveys…
But this only provides a glimpse into what current employees think
not the company’s perception outside of it’s own walls.
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12.
So Why is Talent Brand Important???
Companies with a Strong Talent
Brand benefit through:
Companies with a Weak Talent
Brand likely experience:
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13.
So Why is Talent Brand Important???
Companies with a Strong Talent
Brand benefit through:
Companies with a Weak Talent
Brand likely experience:
 A strong pipeline of
people willing/desiring
to work for a company
 Large number of
employee advocates
 Healthy percentage of
employee referrals
 Easier overall
candidate conversion
 Lengthier time to fill
 Weaker referral pipeline
 Potentially lacking
company culture
 More significant
employee
turnover/attrition
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14.
“How can I use LinkedIn to better promote my
company’s Talent Brand?”
2 Categories
How to Change or Promote
your Talent Brand
How to Measure Your
Talent Brand
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15.
How to Change or Promote Your Talent Brand
- Target Followers of Your Company with Status Updates
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16.
Coming Soon… Sponsored Updates for Recruiting
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Examples of great Sponsored Updates
Questions: Pertinent, relevant
question, interactive delivery, curated
content
Opinion: Expert opinion on the world
of work – relevant, tech-focused,
authentic
Experience: Aspirational content,
exclusive & relevant to the brand
Advice: Free business & career
advice, targeted to management &
relevant to brand specialism
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18.
How to Change or Promote Your Talent Brand
- It can start with just your profile
Use your real name
Write a headline
Include a photo
Include links (social channels, career page, etc.)
Create a vanity URL
Update your status regularly
Personalize your profile – this is your personal
and professional brand, not your resume
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19.
How to Change or Promote Your Talent Brand
- Employees are the Best Advocates
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20.
“How can I use LinkedIn to better promote my
company’s Talent Brand?”
2 Categories
How to Change or Promote
your Talent Brand
How to Measure Your
Talent Brand
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21.
The good news?
Talent Brand sentiment can be derived by the public
actions and data generated on LinkedIn
Data is unbiased, ongoing, unemotional and accurate
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22.
With 259+ million users
LinkedIn is making this
data useful everyday
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23.
So how can LinkedIn use it’s data to help our clients
measure what the world thinks of their Talent Brand?
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24.
So how can LinkedIn use it’s data to help our clients
measure what the world thinks of their Talent Brand?
The answer: LinkedIn’s Talent Brand Index
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25.
We first assess two important elements of your
employer brand: Reach and Engagement
Talent Brand Reach
1,446,290
members
Talent that’s familiar with you as an employer
Viewing employee profiles
Connecting with your employees
Talent Brand Engagement
220,081
members
Talent that is interested in you as an employer
Researching company and career pages
Following your company
Talent
Viewing jobs and applying
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26.
With this information we can generate an index
which indicated what percentage of people who are
aware of your company actually engage with it…
Talent Brand Reach
1,446,290
members
Talent Brand Index
=
15%
Talent Brand Engagement
Talent Brand Reach
Talent Brand Engagement
220,081
members
Talent
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27.
We canTalentcompare youris also something we can
Your then Brand Index Talent Brand Index across
your competitive landscape by Company, Function
measure over time rather than just a point in time
and Geography
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28.
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So how is Talent Brand Index being put into action
today…
Looks at their Talent Brand competitive
benchmarks to determine how they should
recruit against their competitors
Tracks their Talent Brand score over time to
help determine what recruiting strategies are
working and what is not
Includes their Talent Brand score in their
annual shareholder report
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30.
So how can YOU put your Talent Brand Index into
action today…
Measurement: If you can’t measure it you
can’t fix it. Use your TBI trend to determine
what is working and what is not.
Action: Use Targeted Company Status
Updates, LinkedIn Media and Employees to
cause change or reinforce public perception
Results: Share throughout the leadership
team as an internal metric and track over
time.
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31.
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32.
Helpful Links
LinkedIn Talent Brand Playbook
• http://talent.linkedin.com/employerbrandbook/
Targeted Status Updates How To Video
• http://lnkd.in/TargetedUpdates
Your Talent Brand Index Report and Scorecard
• Send request to your Relationship Manager
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