Cathy Henesey discusses her journey championing social media and reforming sourcing practices in healthcare recruiting. Some key changes implemented include creating a new branding campaign and RFQ for an advertising firm, improving usage of the applicant tracking system to capture all candidates, launching a separate Facebook page for job postings with a new contract with Branchout, and owning the healthcare organization's webpage. Evaluation of additional assessment tools is underway. Costly contracts with Monster and Careerbuilder were eliminated, saving $100,000 annually. A sourcing specialist was also recently hired for the first time. Henesey advocates learning best practices from other healthcare organizations through listservs, associations, and benchmarking competition.

1. Cathy Henesey, SPHR
Sourcecon 2012
Atlanta, GA
Championing Social Media When
Everyone is Lagging Behind: a
Healthcare Sourcing Manager’s
Organizational Journey through
Sourcing Reform

5. PR/Marketing vs. Recruiting
 Recruitment Advertising Firm
 Facebook, Twitter pages, URL
Metrics….or lack of them
Available Sources/usage
 Linkedin.com, ATS, and other
websites
Interview/screening strategies
How I got started…………

6. Where are we today?
 New RFQ for Advertising Firm – will create
new branding campaign
 Decent usage of ATS and talent search
All candidates are being captured
Not all sources are being captured
 Separate facebook page with Works4Us jobs
tab and new contract with Branchout
 We own and have full edit of webpage –
Haven’t been able to adapt SEO or mobi YET!
 Linkedin.com Recruiter Solutions license and
Careers page
 Targeted Selection/DDI now mandatory for all
departments

7. Where are we today?
 Take the Interview video screening and high
usage of Skype interviewing
 Evaluating more skills testing tools and
evaluating a behavioral assessment tool.
 Developing core interview guides for all
positions
 Eliminated Monster and Careerbuilder
contracts – saving $100,000 in sources not
working; cut $200,000 in print ads first
year…
 Hiring a Sourcing Specialist for the first
time

8. What can we learn from
Healthcare?
…..really SHARING BEST PRACTICES
 Children’s Hospitals share information in
a listserv
 Healthcare HR Association and
Healthcare Recruiting Associations
 Copy the Competition….The Jones’ effect
 Partner with Background check company
to share terminations of employees
 Most wait for the right person and do
without until they find them…some jobs
stay open more than a year