Presentation given at Sourcecon 2012 Atlanta

1. Cathy Henesey, SPHR
Sourcecon 2012
Atlanta, GA
Championing Social Media When
Everyone is Lagging Behind: a
Healthcare Sourcing Manager’s
Organizational Journey through
Sourcing Reform

5. PR/Marketing vs. Recruiting
 Recruitment Advertising Firm
 Facebook, Twitter pages, URL
Metrics….or lack of them
Available Sources/usage
 Linkedin.com, ATS, and other
websites
Interview/screening strategies
How I got started…………

6. Where are we today?
 New RFQ for Advertising Firm – will create
new branding campaign
 Decent usage of ATS and talent search
All candidates are being captured
Not all sources are being captured
 Separate facebook page with Works4Us jobs
tab and new contract with Branchout
 We own and have full edit of webpage –
Haven’t been able to adapt SEO or mobi YET!
 Linkedin.com Recruiter Solutions license and
Careers page
 Targeted Selection/DDI now mandatory for all
departments

7. Where are we today?
 Take the Interview video screening and high
usage of Skype interviewing
 Evaluating more skills testing tools and
evaluating a behavioral assessment tool.
 Developing core interview guides for all
positions
 Eliminated Monster and Careerbuilder
contracts – saving $100,000 in sources not
working; cut $200,000 in print ads first
year…
 Hiring a Sourcing Specialist for the first
time

8. What can we learn from
Healthcare?
…..really SHARING BEST PRACTICES
 Children’s Hospitals share information in
a listserv
 Healthcare HR Association and
Healthcare Recruiting Associations
 Copy the Competition….The Jones’ effect
 Partner with Background check company
to share terminations of employees
 Most wait for the right person and do
without until they find them…some jobs
stay open more than a year