Entrepreneurship & Opportunity in the Digital World

Entrepreneurship & Opportunity IN THE DIGITAL WORLD October 13, 2010 – Baruch College Presented by: Arman Rousta Chief Executive Officer

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why am I here? ,[object Object],[object Object],[object Object]

Do what you love. Love what you do.

Company Overview Core Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

7-Year Highlights ,[object Object],[object Object],[object Object],[object Object],[object Object]

What do you want to do with your life? ,[object Object],[object Object],[object Object],[object Object]

Where are the opportunities? ,[object Object],[object Object],[object Object]

Interactive Marketing Clients California Closets (Lifestyle) Completely Bare (Beauty) IZOD Men’s Fragrance (Beauty) Bogner (Fashion) Allied Home Mortgage (Real Estate) New York Video School (Education) 401kid (Finance) CMS Forex (Finance) Guardian Water & Power (Energy) Morningside Translations (Translations) Blueliner is a reputable digital marketing agency based in New York , with presence in Asia, Latin America and Europe . We have built successful social, mobile and search campaigns for hundreds of clients, including: Medical Hair Restoration (Medical) Manhattan Orthopaedic Care (Medical) Russia Today (Media) SogoTrade (Finance) Icebreaker (Fashion) Lufthansa (Travel) Chaa Creek Resort (Travel) Celect.org (Social Media) Bid on the City (Real Estate) Red Clay Media (Marketing)

Pillar 1. Web Design (UX, IA, Branding) Pillar 2. Search Engine Optimization Pillar 3. Online Advertising (PPC, CPM, CPA) Pillar 4. CRM (Relationship, Email Marketing) Pillar 5. Social Media Pillar 6. Mobile Pillar 7. Web Analytics The 7 Pillars of Digital Strategy SEM

SEO Results – case 3 ,[object Object],This Hotel/Resort in Belize raised its occupancy rates from 60% to over 90% within one year of hiring Blueliner, thanks to SEO, Blog Development & Marketing, and Web Analytics services! “ Honeymoon vacation” 60,000 searches per month! 1 st page of Google, 5 th listing

SEO Results – case 5 ,[object Object],The 7 Pillars SEO methodology works for us too! Blueliner’s ORGANIC positions generate many qualified leads for us each week. “ Internet marketing agency” 12,000 searches per month! 1 st page of Google, 2 nd listing

Web Design Comp Sample #1 Registration form featured prominently to improve lead capture Featured blog to increase interactivity and engage site visitors Unique Value Propositions Referral form to enable word of mouth marketing Flash Intro with bold pictures and captions that highlights the value proposition More defined footer improving user experience on the site Trade Event Call to Action Good amount of Home Page content, with good keyword mix for SEO. Newsletter Subscription CTA

Web Analytics Case Study – An A/B Test ,[object Object],Flash Banner: YES Form on Home Pg: YES

How do you position yourself? ,[object Object],[object Object],[object Object]

Infrastructure: US – Asia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],blueliner angla NY

The Qualities that we Seek ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What to do Now ,[object Object],[object Object],[object Object]

Arman Rousta Chief Executive Officer [email_address] New York – India – Mexico – Bangladesh – Vietnam – Macedonia www.bluelinerny.com ,[object Object],[object Object],[object Object],[object Object],[object Object]

Entrepreneurship & Opportunity in the Digital World

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Editor's Notes