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Digital Recruitment How you can use online recruitment to develop your brand and find niche candidates   Rob Hayter Associ...
Why use social recruitment? <ul><li>Cheap & fast </li></ul><ul><li>Huge audience </li></ul><ul><li>Reach niche candidates ...
Problems <ul><li>Takes time and effort </li></ul><ul><li>Can have huge response </li></ul><ul><li>Not suitable for all rol...
Use an integrated strategy <ul><li>Reach all types of candidates </li></ul><ul><li>Ensure brand voice is consistent </li><...
Use your existing channels <ul><li>Tweet! </li></ul><ul><li>Status updates </li></ul><ul><li>Send messages </li></ul><ul><...
Use your existing channels <ul><li>Add pages </li></ul>
Manage applications <ul><li>Link back to career pages/site </li></ul><ul><li>Accept applications direct </li></ul><ul><li>...
Boost your employer brand <ul><li>Tell your audience why you’re the best </li></ul><ul><li>Give them examples </li></ul><u...
Boost your employer brand
Marie Stopes International <ul><li>Questionnaire distributed through social media </li></ul><ul><li>Obtain feedback on per...
 
Finding niche candidates <ul><li>Find where they talk online </li></ul><ul><li>Develop relationships </li></ul><ul><li>Use...
Finding niche candidates <ul><li>Search for candidates </li></ul>site:linkedin.com  xxx  (inurl:pub | inurl:in) -intitle:d...
Measure your success <ul><li>Ask your candidates </li></ul><ul><li>Use analytics </li></ul><ul><li>Track your employer bra...
Save the Children  Social Media recruitment Quinton Seemann
What do I utilise? <ul><li>Linked In </li></ul><ul><li>Personal account, self sustaining database </li></ul><ul><li>Corpor...
Issues <ul><li>Needs  resource  (cost) to manage & build </li></ul><ul><li>Not replacing online media </li></ul><ul><li>Co...
Benefits <ul><li>Long term self sustaining database </li></ul><ul><li>Keep in contact with candidates interested in your o...
Any Questions? <ul><li>Rob Hayter </li></ul><ul><li>Associate Director, TPP Senior Appointments </li></ul><ul><li>[email_a...
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Digital Recruitment: How you can use online recruitment to develop your brand and find niche candidates

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Rob Hayter, Associate Director of TPP Not for Profit

Quinton Seemann, Recruitment Manager, Save the Children

The benefits and pitfalls of online recruitment. Should you go completely digital or integrate on- and off-line recruitment methods?

How you can use social media to boost (and measure) your employer brand awareness.

Using a digital recruitment strategy to fill hard to find/niche roles, with examples from the third sector.

Published in: Education, Business, Technology
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Digital Recruitment: How you can use online recruitment to develop your brand and find niche candidates

  1. 1. Digital Recruitment How you can use online recruitment to develop your brand and find niche candidates Rob Hayter Associate Director, TPP Not for Profit
  2. 2. Why use social recruitment? <ul><li>Cheap & fast </li></ul><ul><li>Huge audience </li></ul><ul><li>Reach niche candidates </li></ul><ul><li>Find digitally-literate candidates </li></ul><ul><li>Boost your employer brand </li></ul><ul><li>Build pool of potential future candidates </li></ul>
  3. 3. Problems <ul><li>Takes time and effort </li></ul><ul><li>Can have huge response </li></ul><ul><li>Not suitable for all roles </li></ul><ul><li>Keeping up-to-date </li></ul><ul><li>Requires internal cooperation </li></ul>
  4. 4. Use an integrated strategy <ul><li>Reach all types of candidates </li></ul><ul><li>Ensure brand voice is consistent </li></ul><ul><li>Overlapping media reinforces message </li></ul><ul><li>Ongoing conversation with candidates </li></ul>
  5. 5. Use your existing channels <ul><li>Tweet! </li></ul><ul><li>Status updates </li></ul><ul><li>Send messages </li></ul><ul><li>Include “share” links </li></ul>
  6. 6. Use your existing channels <ul><li>Add pages </li></ul>
  7. 7. Manage applications <ul><li>Link back to career pages/site </li></ul><ul><li>Accept applications direct </li></ul><ul><li>Targeted advertising </li></ul><ul><li>Vet candidates’ profiles </li></ul><ul><li>Use social media as part of the process </li></ul>
  8. 8. Boost your employer brand <ul><li>Tell your audience why you’re the best </li></ul><ul><li>Give them examples </li></ul><ul><li>Use all available platforms </li></ul><ul><li>Generate PR through recruitment </li></ul><ul><li>Ask jobseekers for their opinion </li></ul>
  9. 9. Boost your employer brand
  10. 10. Marie Stopes International <ul><li>Questionnaire distributed through social media </li></ul><ul><li>Obtain feedback on perceptions of MSI </li></ul><ul><li>Determine which MSI benefits are key </li></ul><ul><li>Build up pool of potential candidates </li></ul><ul><li>Educate potential candidates about MSI </li></ul><ul><li>Aim to convert to brand ambassadors and employees </li></ul>
  11. 12. Finding niche candidates <ul><li>Find where they talk online </li></ul><ul><li>Develop relationships </li></ul><ul><li>Use your current employees </li></ul><ul><li>Create a microsite </li></ul><ul><li>Use other organisations </li></ul>
  12. 13. Finding niche candidates <ul><li>Search for candidates </li></ul>site:linkedin.com xxx (inurl:pub | inurl:in) -intitle:directory Search LinkedIn website only Your search keyword(s) Search user directory only
  13. 14. Measure your success <ul><li>Ask your candidates </li></ul><ul><li>Use analytics </li></ul><ul><li>Track your employer brand </li></ul>
  14. 15. Save the Children Social Media recruitment Quinton Seemann
  15. 16. What do I utilise? <ul><li>Linked In </li></ul><ul><li>Personal account, self sustaining database </li></ul><ul><li>Corporate account, restrictive (named account) </li></ul><ul><li>Use in conjunction with existing platform </li></ul><ul><li>Facebook / Twitter </li></ul><ul><li>Demographic different to candidates needed. Creative, younger </li></ul><ul><li>When? </li></ul><ul><li>Senior roles </li></ul>
  16. 17. Issues <ul><li>Needs resource (cost) to manage & build </li></ul><ul><li>Not replacing online media </li></ul><ul><li>Cost of corporate account </li></ul><ul><li>More and more restrictive </li></ul><ul><li>People only tend to reply by referral, not cold </li></ul>
  17. 18. Benefits <ul><li>Long term self sustaining database </li></ul><ul><li>Keep in contact with candidates interested in your organisation </li></ul><ul><li>Cost per recruit low </li></ul><ul><li>Recruitment cycle reduced </li></ul><ul><li>Recruit around 100 roles / year, mostly directly </li></ul><ul><li>Another tool in candidate attraction </li></ul>
  18. 19. Any Questions? <ul><li>Rob Hayter </li></ul><ul><li>Associate Director, TPP Senior Appointments </li></ul><ul><li>[email_address] </li></ul><ul><li>020 7198 6060 </li></ul><ul><li>linkedin.com/in/robhayter </li></ul><ul><li>www.tpp.co.uk </li></ul><ul><li>@tppnotforprofit </li></ul><ul><li>tppnotforprofit.blogspot.com </li></ul>

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