More Related Content Similar to What's New in Global Ecommerce - June 2014 (20) More from Search Laboratory (16) What's New in Global Ecommerce - June 2014 1. © Search Laboratory Ltd 2014. All rights reserved.
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MULTILINGUAL
UPDATES
June - 2014
2. © Search Laboratory Ltd 2014. All rights reserved.
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BELGIUM
3. © Search Laboratory Ltd 2014. All rights reserved.
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BELGIAN ECOMMERCE
REGULATIONS SET TO
CHANGE. Delivery must be made within 30
days and ecommerce sites need to inform buyers of
their rights.
SOURCE JDN
4. © Search Laboratory Ltd 2014. All rights reserved.
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DENMARK
5. © Search Laboratory Ltd 2014. All rights reserved.
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ONLINE SHOPS TO GET
MORE COMPETITIVE. This is due
to sales of digital services to EU consumers now
being subject to local VAT.
SOURCE FDIH
6. © Search Laboratory Ltd 2014. All rights reserved.
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MOBILE AD SPENDING HAS
MORE THAN DOUBLED IN
THE LAST YEAR. Nine in ten internet
users in Denmark now have smartphones, and
advertisers are responding.
SOURCE e-Marketer
7. © Search Laboratory Ltd 2014. All rights reserved.
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FINLAND
8. © Search Laboratory Ltd 2014. All rights reserved.
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82% OF FINNISH INTERNET
USERS OWN A
SMARTPHONE. Nearly two thirds
reported using a smartphone to access social
networks.
SOURCE e-Marketer
9. © Search Laboratory Ltd 2014. All rights reserved.
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FRANCE
10. © Search Laboratory Ltd 2014. All rights reserved.
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BEAUTY BRANDS ARE THE
BIGGEST INVESTORS IN
PPC.
SOURCE JDN
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HACKING INCIDENT HIT
EBAY HARD IN FRANCE. 64%
of French eBay consumers are unlikely to reorder
through the site.
SOURCE JDN
12. © Search Laboratory Ltd 2014. All rights reserved.
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ITALY
13. © Search Laboratory Ltd 2014. All rights reserved.
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MOBILE SALES IN ITALY
ARE SET TO BOOM. 64.1% of
mobile phone users now own a smartphone.
SOURCE e-Marketer
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NETHERLANDS
15. © Search Laboratory Ltd 2014. All rights reserved.
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58% OF MARKETERS ADMIT
THEIR KNOWLEDGE OF
SEARCH MARKETING IS
LOW.
SOURCE: Marketing Online
16. © Search Laboratory Ltd 2014. All rights reserved.
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RUSSIA
17. © Search Laboratory Ltd 2014. All rights reserved.
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‘SPUITNIK’, A NEW SEARCH
ENGINE HAS LAUNCHED. For
now, the search engine only works in beta-testing
and only in Russian Federation territory.
SOURCE Internet-technologies.ru
18. © Search Laboratory Ltd 2014. All rights reserved.
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‘MAIL.RU’ LAUNCHES
RUSSIAN ‘YOUTUBE’. The video
service contains video channels with thematically
targeted content – information, games and music.
SOURCE Internet-technologies.ru
19. © Search Laboratory Ltd 2014. All rights reserved.
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SPAIN
20. © Search Laboratory Ltd 2014. All rights reserved.
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CHANGES TO THE LAW OF
INFORMATION SOCIETY
SERVICES. These affect the use of
cookies and advertorial wordings in e-mails and
texts.
SOURCE adigital
21. © Search Laboratory Ltd 2014. All rights reserved.
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SWEDEN
22. © Search Laboratory Ltd 2014. All rights reserved.
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‘THE EPIC SPLIT’ – PR
STUNT. Last year’s Volvo Trucks’ campaign,
‘The Epic Split’, has now clocked up over 72 million
YouTube views. The ad shows Jean-Claude Van
Damme performing the splits in between two
moving Volvo trucks.
SOURCE Resumé
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