SlideShare a Scribd company logo
1 of 15
© Search Laboratory Ltd 2015. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (646) 473-1826
INTERNATIONAL
UPDATES
December - 2015
© Search Laboratory Ltd 2015. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
Germany
Deutschland
© Search Laboratory Ltd 2015. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
A recent study has show that
over two thirds of 14-29 year olds
use WhatsApp on a daily basis,
compared to only 3% for Twitter,
which makes it less popular than
Tumblr (4%) and on a par with
Google+.
© Search Laboratory Ltd 2015. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
Mobile payment provider
YAPITAL will close down in
January 2016 despite a 50%
stake in the 200,000-user strong
industry, consumers have not
taken to the service over cash
and cards.
Source: http://ow.ly/VBQh7 (NL)
© Search Laboratory Ltd 2015. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
France
© Search Laboratory Ltd 2015. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
Mobile usage in France continues to grow, with
almost two thirds of residents now owning a
mobile, 70% of which a smartphone. The most
popular activities are email (75%) and search
(65%). Tellingly, this order is reversed when
related to tablets, with more people using their
larger device for researching products and
services than email.
© Search Laboratory Ltd 2015. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
Netherlands
Nederland
© Search Laboratory Ltd 2015. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
Dutch online department store fonq.nl is now
accepting Bitcoin as a payment method. With four
additional sites across other major European
countries, there is scope for an even wider roll-out.
Source: http://ow.ly/VBSem (NL)
© Search Laboratory Ltd 2015. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (646) 473-1826
Spain
España
© Search Laboratory Ltd 2015. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
e-Commerce in Spain exceeded €16bn in 2014, representing an 11%
increase on the preceding year. This is helped by the fact that over
three quarters of the Spanish population now shop online.
Source: http://ow.ly/VBSQl (ESP)
© Search Laboratory Ltd 2015. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (646) 473-1826
Denmark
Danmark
© Search Laboratory Ltd 2015. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
A survey conducted for the Danish Chamber of Commerce
shows that a fifth of Danes intend on spending up to half
their Christmas budget online, with a further 10% of the
population likely to allocate over 50% to e-commerce sites.
Average Christmas expenditure
exceeds DKK3,815 (£360, of
which DKK850 £80) will be
used online.
Source: http://ow.ly/VBVmI (ESP)
© Search Laboratory Ltd 2015. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (646) 473-1826
Sweden
Sverige
© Search Laboratory Ltd 2015. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
Sweden continues to lead e-commerce in
Scandinavia, with an expected 26% of all
Christmas purchases being made online –
equating to SEK5.4bn, or £4.2bn.
Source: http://ow.ly/VBW0X (ESP)
© Search Laboratory Ltd 2015. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
Three Swedish banks are now supporting MasterPass online
payments. The development from Nordea, Swedbank and
SEB should pave the way for an increase in online spend
across multiple user devices.
Source: http://ow.ly/VBWw7 (ESP)

More Related Content

Viewers also liked

Beginner's Checklist For Robust International SEM Strategy
Beginner's Checklist For Robust International SEM StrategyBeginner's Checklist For Robust International SEM Strategy
Beginner's Checklist For Robust International SEM StrategyPosition2
 
The B2B Buying Journey
The B2B Buying JourneyThe B2B Buying Journey
The B2B Buying JourneyTodd Ebert
 
YMS17: The Formula Behind Viral Marketing
YMS17: The Formula Behind Viral MarketingYMS17: The Formula Behind Viral Marketing
YMS17: The Formula Behind Viral MarketingSearch Laboratory
 
What's New in Global Ecommerce in October & November 2014
What's New in Global Ecommerce in October & November 2014What's New in Global Ecommerce in October & November 2014
What's New in Global Ecommerce in October & November 2014Search Laboratory
 
What's New in Global Ecommerce in July 2014
What's New in Global Ecommerce in July 2014What's New in Global Ecommerce in July 2014
What's New in Global Ecommerce in July 2014Search Laboratory
 
PPC Optimisation Beyond Human Capabilities
PPC Optimisation Beyond Human CapabilitiesPPC Optimisation Beyond Human Capabilities
PPC Optimisation Beyond Human CapabilitiesSearch Laboratory
 
Introduction to PPC Best Practice in 2014 and Beyond
Introduction to PPC Best Practice in 2014 and BeyondIntroduction to PPC Best Practice in 2014 and Beyond
Introduction to PPC Best Practice in 2014 and BeyondSearch Laboratory
 
What is Quality Content? Ian Harris - IRX 2015
What is Quality Content? Ian Harris - IRX 2015What is Quality Content? Ian Harris - IRX 2015
What is Quality Content? Ian Harris - IRX 2015Search Laboratory
 
Quality Content and How to Create It - Figaro Digital 2015
Quality Content and How to Create It - Figaro Digital 2015Quality Content and How to Create It - Figaro Digital 2015
Quality Content and How to Create It - Figaro Digital 2015Search Laboratory
 
Multilingual industry update november 13
Multilingual industry update november 13Multilingual industry update november 13
Multilingual industry update november 13Search Laboratory
 
How to Improve Conversion Rates and Increase ROI
How to Improve Conversion Rates and Increase ROIHow to Improve Conversion Rates and Increase ROI
How to Improve Conversion Rates and Increase ROISearch Laboratory
 
Multilingual Industry Update - February 2014
Multilingual Industry Update - February 2014 Multilingual Industry Update - February 2014
Multilingual Industry Update - February 2014 Search Laboratory
 
What's New in Global Ecommerce in August 2014
What's New in Global Ecommerce in August 2014What's New in Global Ecommerce in August 2014
What's New in Global Ecommerce in August 2014Search Laboratory
 
How does Hummingbird affect search?
How does Hummingbird affect search?How does Hummingbird affect search?
How does Hummingbird affect search?Search Laboratory
 
Effective International Campaign Management
Effective International Campaign ManagementEffective International Campaign Management
Effective International Campaign ManagementSearch Laboratory
 
What's New in Global Ecommerce - March/April 2014
What's New in Global Ecommerce - March/April 2014What's New in Global Ecommerce - March/April 2014
What's New in Global Ecommerce - March/April 2014Search Laboratory
 
International Biddable Media
International Biddable MediaInternational Biddable Media
International Biddable MediaSearch Laboratory
 
What's New in Global Ecommerce - June 2014
What's New in Global Ecommerce - June 2014 What's New in Global Ecommerce - June 2014
What's New in Global Ecommerce - June 2014 Search Laboratory
 
What's New in Global Ecommerce - May 2014
What's New in Global Ecommerce - May 2014 What's New in Global Ecommerce - May 2014
What's New in Global Ecommerce - May 2014 Search Laboratory
 

Viewers also liked (20)

Beginner's Checklist For Robust International SEM Strategy
Beginner's Checklist For Robust International SEM StrategyBeginner's Checklist For Robust International SEM Strategy
Beginner's Checklist For Robust International SEM Strategy
 
The B2B Buying Journey
The B2B Buying JourneyThe B2B Buying Journey
The B2B Buying Journey
 
YMS17: The Formula Behind Viral Marketing
YMS17: The Formula Behind Viral MarketingYMS17: The Formula Behind Viral Marketing
YMS17: The Formula Behind Viral Marketing
 
What's New in Global Ecommerce in October & November 2014
What's New in Global Ecommerce in October & November 2014What's New in Global Ecommerce in October & November 2014
What's New in Global Ecommerce in October & November 2014
 
What's New in Global Ecommerce in July 2014
What's New in Global Ecommerce in July 2014What's New in Global Ecommerce in July 2014
What's New in Global Ecommerce in July 2014
 
PPC Optimisation Beyond Human Capabilities
PPC Optimisation Beyond Human CapabilitiesPPC Optimisation Beyond Human Capabilities
PPC Optimisation Beyond Human Capabilities
 
Introduction to PPC Best Practice in 2014 and Beyond
Introduction to PPC Best Practice in 2014 and BeyondIntroduction to PPC Best Practice in 2014 and Beyond
Introduction to PPC Best Practice in 2014 and Beyond
 
What is Quality Content? Ian Harris - IRX 2015
What is Quality Content? Ian Harris - IRX 2015What is Quality Content? Ian Harris - IRX 2015
What is Quality Content? Ian Harris - IRX 2015
 
Quality Content and How to Create It - Figaro Digital 2015
Quality Content and How to Create It - Figaro Digital 2015Quality Content and How to Create It - Figaro Digital 2015
Quality Content and How to Create It - Figaro Digital 2015
 
Multilingual industry update november 13
Multilingual industry update november 13Multilingual industry update november 13
Multilingual industry update november 13
 
How to Improve Conversion Rates and Increase ROI
How to Improve Conversion Rates and Increase ROIHow to Improve Conversion Rates and Increase ROI
How to Improve Conversion Rates and Increase ROI
 
Multilingual Industry Update - February 2014
Multilingual Industry Update - February 2014 Multilingual Industry Update - February 2014
Multilingual Industry Update - February 2014
 
Localising your site
Localising your siteLocalising your site
Localising your site
 
What's New in Global Ecommerce in August 2014
What's New in Global Ecommerce in August 2014What's New in Global Ecommerce in August 2014
What's New in Global Ecommerce in August 2014
 
How does Hummingbird affect search?
How does Hummingbird affect search?How does Hummingbird affect search?
How does Hummingbird affect search?
 
Effective International Campaign Management
Effective International Campaign ManagementEffective International Campaign Management
Effective International Campaign Management
 
What's New in Global Ecommerce - March/April 2014
What's New in Global Ecommerce - March/April 2014What's New in Global Ecommerce - March/April 2014
What's New in Global Ecommerce - March/April 2014
 
International Biddable Media
International Biddable MediaInternational Biddable Media
International Biddable Media
 
What's New in Global Ecommerce - June 2014
What's New in Global Ecommerce - June 2014 What's New in Global Ecommerce - June 2014
What's New in Global Ecommerce - June 2014
 
What's New in Global Ecommerce - May 2014
What's New in Global Ecommerce - May 2014 What's New in Global Ecommerce - May 2014
What's New in Global Ecommerce - May 2014
 

Similar to International Update December 2015

Multilingual Search Marketing Industry Updates - Dec 2013
Multilingual Search Marketing Industry Updates - Dec 2013Multilingual Search Marketing Industry Updates - Dec 2013
Multilingual Search Marketing Industry Updates - Dec 2013Search Laboratory
 
2013: A Year in International Ecommerce
2013: A Year in International Ecommerce 2013: A Year in International Ecommerce
2013: A Year in International Ecommerce Search Laboratory
 
Dutch Media Landscape 2014 Q4 Updated by Starcom
Dutch Media Landscape 2014 Q4 Updated by StarcomDutch Media Landscape 2014 Q4 Updated by Starcom
Dutch Media Landscape 2014 Q4 Updated by StarcomstarcomNL
 
FinTech Belgium – PSD2 _One year later MeetUp – Jan Van Vonno– Tink – 14-09-20
FinTech Belgium – PSD2 _One year later MeetUp – Jan Van Vonno– Tink – 14-09-20FinTech Belgium – PSD2 _One year later MeetUp – Jan Van Vonno– Tink – 14-09-20
FinTech Belgium – PSD2 _One year later MeetUp – Jan Van Vonno– Tink – 14-09-20FinTech Belgium
 
The Gigabit Train: “Monetisation & Business models”
The Gigabit Train: “Monetisation & Business models”The Gigabit Train: “Monetisation & Business models”
The Gigabit Train: “Monetisation & Business models”techUK
 
Cashless Futures - What does it mean for Business Analysts?
Cashless Futures - What does it mean for Business Analysts?Cashless Futures - What does it mean for Business Analysts?
Cashless Futures - What does it mean for Business Analysts?IIBA UK Chapter
 
Q1 presentation
Q1 presentationQ1 presentation
Q1 presentationTele2
 
The Changing Place of Britain’s Workforce
The Changing Place of Britain’s WorkforceThe Changing Place of Britain’s Workforce
The Changing Place of Britain’s WorkforcePeoplePerHour
 
The Changing Place of Britain’s Workforce
The Changing Place of Britain’s WorkforceThe Changing Place of Britain’s Workforce
The Changing Place of Britain’s WorkforceKelly Bolton
 
Dutch media landscape 2014 Q1 update by Starcom
Dutch media landscape 2014 Q1 update by StarcomDutch media landscape 2014 Q1 update by Starcom
Dutch media landscape 2014 Q1 update by StarcomstarcomNL
 
UK BAA Keynote November 2016
UK BAA Keynote November 2016UK BAA Keynote November 2016
UK BAA Keynote November 2016gerardgrech
 
ONLINE BUSINESS PRESENCE WITH GOVERNMENT FUNDING
ONLINE BUSINESS PRESENCE WITH GOVERNMENT FUNDINGONLINE BUSINESS PRESENCE WITH GOVERNMENT FUNDING
ONLINE BUSINESS PRESENCE WITH GOVERNMENT FUNDINGGo Live UK
 
Tele2 Update Investment Markets 2017-06-01
Tele2 Update Investment Markets 2017-06-01Tele2 Update Investment Markets 2017-06-01
Tele2 Update Investment Markets 2017-06-01Tele2
 
Seize the business opportunities in Flanders/Belgium
Seize the business opportunities in Flanders/BelgiumSeize the business opportunities in Flanders/Belgium
Seize the business opportunities in Flanders/BelgiumFlanders Investment & Trade
 
Hard Talk KeyNote Nov2015_slideshare
Hard Talk KeyNote Nov2015_slideshareHard Talk KeyNote Nov2015_slideshare
Hard Talk KeyNote Nov2015_slidesharegerardgrech
 
The Dutch Digital agencies landscape
The Dutch Digital agencies landscapeThe Dutch Digital agencies landscape
The Dutch Digital agencies landscapeRon Belt
 
UK Tech Night 18th June 2018: Andrew Elwick: Tech Trends & UK Business Opport...
UK Tech Night 18th June 2018: Andrew Elwick: Tech Trends & UK Business Opport...UK Tech Night 18th June 2018: Andrew Elwick: Tech Trends & UK Business Opport...
UK Tech Night 18th June 2018: Andrew Elwick: Tech Trends & UK Business Opport...DITAustria
 
deloitte-uk-defining-fast-tech-growth-fast-50-2015
deloitte-uk-defining-fast-tech-growth-fast-50-2015deloitte-uk-defining-fast-tech-growth-fast-50-2015
deloitte-uk-defining-fast-tech-growth-fast-50-2015Thomas Rees
 
The Real World October 2015
The Real World October 2015The Real World October 2015
The Real World October 2015Posterscope
 
Ecommerce fears and opportunities
Ecommerce fears and opportunitiesEcommerce fears and opportunities
Ecommerce fears and opportunitiesContactlab
 

Similar to International Update December 2015 (20)

Multilingual Search Marketing Industry Updates - Dec 2013
Multilingual Search Marketing Industry Updates - Dec 2013Multilingual Search Marketing Industry Updates - Dec 2013
Multilingual Search Marketing Industry Updates - Dec 2013
 
2013: A Year in International Ecommerce
2013: A Year in International Ecommerce 2013: A Year in International Ecommerce
2013: A Year in International Ecommerce
 
Dutch Media Landscape 2014 Q4 Updated by Starcom
Dutch Media Landscape 2014 Q4 Updated by StarcomDutch Media Landscape 2014 Q4 Updated by Starcom
Dutch Media Landscape 2014 Q4 Updated by Starcom
 
FinTech Belgium – PSD2 _One year later MeetUp – Jan Van Vonno– Tink – 14-09-20
FinTech Belgium – PSD2 _One year later MeetUp – Jan Van Vonno– Tink – 14-09-20FinTech Belgium – PSD2 _One year later MeetUp – Jan Van Vonno– Tink – 14-09-20
FinTech Belgium – PSD2 _One year later MeetUp – Jan Van Vonno– Tink – 14-09-20
 
The Gigabit Train: “Monetisation & Business models”
The Gigabit Train: “Monetisation & Business models”The Gigabit Train: “Monetisation & Business models”
The Gigabit Train: “Monetisation & Business models”
 
Cashless Futures - What does it mean for Business Analysts?
Cashless Futures - What does it mean for Business Analysts?Cashless Futures - What does it mean for Business Analysts?
Cashless Futures - What does it mean for Business Analysts?
 
Q1 presentation
Q1 presentationQ1 presentation
Q1 presentation
 
The Changing Place of Britain’s Workforce
The Changing Place of Britain’s WorkforceThe Changing Place of Britain’s Workforce
The Changing Place of Britain’s Workforce
 
The Changing Place of Britain’s Workforce
The Changing Place of Britain’s WorkforceThe Changing Place of Britain’s Workforce
The Changing Place of Britain’s Workforce
 
Dutch media landscape 2014 Q1 update by Starcom
Dutch media landscape 2014 Q1 update by StarcomDutch media landscape 2014 Q1 update by Starcom
Dutch media landscape 2014 Q1 update by Starcom
 
UK BAA Keynote November 2016
UK BAA Keynote November 2016UK BAA Keynote November 2016
UK BAA Keynote November 2016
 
ONLINE BUSINESS PRESENCE WITH GOVERNMENT FUNDING
ONLINE BUSINESS PRESENCE WITH GOVERNMENT FUNDINGONLINE BUSINESS PRESENCE WITH GOVERNMENT FUNDING
ONLINE BUSINESS PRESENCE WITH GOVERNMENT FUNDING
 
Tele2 Update Investment Markets 2017-06-01
Tele2 Update Investment Markets 2017-06-01Tele2 Update Investment Markets 2017-06-01
Tele2 Update Investment Markets 2017-06-01
 
Seize the business opportunities in Flanders/Belgium
Seize the business opportunities in Flanders/BelgiumSeize the business opportunities in Flanders/Belgium
Seize the business opportunities in Flanders/Belgium
 
Hard Talk KeyNote Nov2015_slideshare
Hard Talk KeyNote Nov2015_slideshareHard Talk KeyNote Nov2015_slideshare
Hard Talk KeyNote Nov2015_slideshare
 
The Dutch Digital agencies landscape
The Dutch Digital agencies landscapeThe Dutch Digital agencies landscape
The Dutch Digital agencies landscape
 
UK Tech Night 18th June 2018: Andrew Elwick: Tech Trends & UK Business Opport...
UK Tech Night 18th June 2018: Andrew Elwick: Tech Trends & UK Business Opport...UK Tech Night 18th June 2018: Andrew Elwick: Tech Trends & UK Business Opport...
UK Tech Night 18th June 2018: Andrew Elwick: Tech Trends & UK Business Opport...
 
deloitte-uk-defining-fast-tech-growth-fast-50-2015
deloitte-uk-defining-fast-tech-growth-fast-50-2015deloitte-uk-defining-fast-tech-growth-fast-50-2015
deloitte-uk-defining-fast-tech-growth-fast-50-2015
 
The Real World October 2015
The Real World October 2015The Real World October 2015
The Real World October 2015
 
Ecommerce fears and opportunities
Ecommerce fears and opportunitiesEcommerce fears and opportunities
Ecommerce fears and opportunities
 

More from Search Laboratory

Leveraging your first-party data for successful cross-channel marketing campa...
Leveraging your first-party data for successful cross-channel marketing campa...Leveraging your first-party data for successful cross-channel marketing campa...
Leveraging your first-party data for successful cross-channel marketing campa...Search Laboratory
 
Going Global: Five International Marketing Fails
Going Global:  Five International Marketing FailsGoing Global:  Five International Marketing Fails
Going Global: Five International Marketing FailsSearch Laboratory
 
Going Global: Five International Marketing Fails
Going Global:  Five International Marketing FailsGoing Global:  Five International Marketing Fails
Going Global: Five International Marketing FailsSearch Laboratory
 
Going Global: Five International Marketing Fails
Going Global:  Five International Marketing FailsGoing Global:  Five International Marketing Fails
Going Global: Five International Marketing FailsSearch Laboratory
 
SearchLeeds 2018 - Enterprise attribution | Angus Hamilton Search Laboratory
SearchLeeds 2018 - Enterprise attribution | Angus Hamilton Search LaboratorySearchLeeds 2018 - Enterprise attribution | Angus Hamilton Search Laboratory
SearchLeeds 2018 - Enterprise attribution | Angus Hamilton Search LaboratorySearch Laboratory
 
Figaro Digital 2018 - The Formula Behind Viral Marketing | Search Laboratory
Figaro Digital 2018 - The Formula Behind Viral Marketing | Search LaboratoryFigaro Digital 2018 - The Formula Behind Viral Marketing | Search Laboratory
Figaro Digital 2018 - The Formula Behind Viral Marketing | Search LaboratorySearch Laboratory
 
The Challenges of Attribution | Search Laboratory
The Challenges of Attribution | Search LaboratoryThe Challenges of Attribution | Search Laboratory
The Challenges of Attribution | Search LaboratorySearch Laboratory
 
Global Trends on Attribution and Measurement
Global Trends on Attribution and MeasurementGlobal Trends on Attribution and Measurement
Global Trends on Attribution and MeasurementSearch Laboratory
 
Customisation and Advanced Features
Customisation and Advanced FeaturesCustomisation and Advanced Features
Customisation and Advanced FeaturesSearch Laboratory
 
Cross-Channel Audience Insights
Cross-Channel Audience InsightsCross-Channel Audience Insights
Cross-Channel Audience InsightsSearch Laboratory
 
An Introduction to the Google Analytics 360 Suite
An Introduction to the Google Analytics 360 SuiteAn Introduction to the Google Analytics 360 Suite
An Introduction to the Google Analytics 360 SuiteSearch Laboratory
 
PPC Bidding:How to Get an Extra 10% from Your Account | Pete Whitmarsh | Sear...
PPC Bidding:How to Get an Extra 10% from Your Account | Pete Whitmarsh | Sear...PPC Bidding:How to Get an Extra 10% from Your Account | Pete Whitmarsh | Sear...
PPC Bidding:How to Get an Extra 10% from Your Account | Pete Whitmarsh | Sear...Search Laboratory
 
Cracking the World's Largest Ecommerce Markets
Cracking the World's Largest Ecommerce MarketsCracking the World's Largest Ecommerce Markets
Cracking the World's Largest Ecommerce MarketsSearch Laboratory
 
International Content and Online PR
International Content and Online PRInternational Content and Online PR
International Content and Online PRSearch Laboratory
 
Retail PPC Secrets - Pete Whitmarsh - IRX 2015
Retail PPC Secrets - Pete Whitmarsh - IRX 2015Retail PPC Secrets - Pete Whitmarsh - IRX 2015
Retail PPC Secrets - Pete Whitmarsh - IRX 2015Search Laboratory
 
Content Marketing - What is Quality Content and How to Create It | Search Lab...
Content Marketing - What is Quality Content and How to Create It | Search Lab...Content Marketing - What is Quality Content and How to Create It | Search Lab...
Content Marketing - What is Quality Content and How to Create It | Search Lab...Search Laboratory
 

More from Search Laboratory (17)

Leveraging your first-party data for successful cross-channel marketing campa...
Leveraging your first-party data for successful cross-channel marketing campa...Leveraging your first-party data for successful cross-channel marketing campa...
Leveraging your first-party data for successful cross-channel marketing campa...
 
Going Global: Five International Marketing Fails
Going Global:  Five International Marketing FailsGoing Global:  Five International Marketing Fails
Going Global: Five International Marketing Fails
 
Going Global: Five International Marketing Fails
Going Global:  Five International Marketing FailsGoing Global:  Five International Marketing Fails
Going Global: Five International Marketing Fails
 
Going Global: Five International Marketing Fails
Going Global:  Five International Marketing FailsGoing Global:  Five International Marketing Fails
Going Global: Five International Marketing Fails
 
SearchLeeds 2018 - Enterprise attribution | Angus Hamilton Search Laboratory
SearchLeeds 2018 - Enterprise attribution | Angus Hamilton Search LaboratorySearchLeeds 2018 - Enterprise attribution | Angus Hamilton Search Laboratory
SearchLeeds 2018 - Enterprise attribution | Angus Hamilton Search Laboratory
 
Figaro Digital 2018 - The Formula Behind Viral Marketing | Search Laboratory
Figaro Digital 2018 - The Formula Behind Viral Marketing | Search LaboratoryFigaro Digital 2018 - The Formula Behind Viral Marketing | Search Laboratory
Figaro Digital 2018 - The Formula Behind Viral Marketing | Search Laboratory
 
The Challenges of Attribution | Search Laboratory
The Challenges of Attribution | Search LaboratoryThe Challenges of Attribution | Search Laboratory
The Challenges of Attribution | Search Laboratory
 
Global Trends on Attribution and Measurement
Global Trends on Attribution and MeasurementGlobal Trends on Attribution and Measurement
Global Trends on Attribution and Measurement
 
Customisation and Advanced Features
Customisation and Advanced FeaturesCustomisation and Advanced Features
Customisation and Advanced Features
 
Cross-Channel Audience Insights
Cross-Channel Audience InsightsCross-Channel Audience Insights
Cross-Channel Audience Insights
 
An Introduction to the Google Analytics 360 Suite
An Introduction to the Google Analytics 360 SuiteAn Introduction to the Google Analytics 360 Suite
An Introduction to the Google Analytics 360 Suite
 
PPC Bidding:How to Get an Extra 10% from Your Account | Pete Whitmarsh | Sear...
PPC Bidding:How to Get an Extra 10% from Your Account | Pete Whitmarsh | Sear...PPC Bidding:How to Get an Extra 10% from Your Account | Pete Whitmarsh | Sear...
PPC Bidding:How to Get an Extra 10% from Your Account | Pete Whitmarsh | Sear...
 
International Technical SEO
International Technical SEOInternational Technical SEO
International Technical SEO
 
Cracking the World's Largest Ecommerce Markets
Cracking the World's Largest Ecommerce MarketsCracking the World's Largest Ecommerce Markets
Cracking the World's Largest Ecommerce Markets
 
International Content and Online PR
International Content and Online PRInternational Content and Online PR
International Content and Online PR
 
Retail PPC Secrets - Pete Whitmarsh - IRX 2015
Retail PPC Secrets - Pete Whitmarsh - IRX 2015Retail PPC Secrets - Pete Whitmarsh - IRX 2015
Retail PPC Secrets - Pete Whitmarsh - IRX 2015
 
Content Marketing - What is Quality Content and How to Create It | Search Lab...
Content Marketing - What is Quality Content and How to Create It | Search Lab...Content Marketing - What is Quality Content and How to Create It | Search Lab...
Content Marketing - What is Quality Content and How to Create It | Search Lab...
 

Recently uploaded

VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...aditipandeya
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guidekiva6
 
Forecast of Content Marketing through AI
Forecast of Content Marketing through AIForecast of Content Marketing through AI
Forecast of Content Marketing through AIRinky
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6
 
9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking MenSapana Sha
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
 
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategyDIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategySouvikRay24
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupVbout.com
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Search Engine Journal
 
Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?elizabethella096
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills  presentation.pptxBest Persuasive selling skills  presentation.pptx
Best Persuasive selling skills presentation.pptxMasterPhil1
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Onlineanilsa9823
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionWilliam Barnes
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceDamien ROBERT
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckToluwanimi Balogun
 

Recently uploaded (20)

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guide
 
Forecast of Content Marketing through AI
Forecast of Content Marketing through AIForecast of Content Marketing through AI
Forecast of Content Marketing through AI
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategyDIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting Group
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
 
Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills  presentation.pptxBest Persuasive selling skills  presentation.pptx
Best Persuasive selling skills presentation.pptx
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web Revolution
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship Deck
 

International Update December 2015

  • 1. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (646) 473-1826 INTERNATIONAL UPDATES December - 2015
  • 2. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 Germany Deutschland
  • 3. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 A recent study has show that over two thirds of 14-29 year olds use WhatsApp on a daily basis, compared to only 3% for Twitter, which makes it less popular than Tumblr (4%) and on a par with Google+.
  • 4. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 Mobile payment provider YAPITAL will close down in January 2016 despite a 50% stake in the 200,000-user strong industry, consumers have not taken to the service over cash and cards. Source: http://ow.ly/VBQh7 (NL)
  • 5. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 France
  • 6. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 Mobile usage in France continues to grow, with almost two thirds of residents now owning a mobile, 70% of which a smartphone. The most popular activities are email (75%) and search (65%). Tellingly, this order is reversed when related to tablets, with more people using their larger device for researching products and services than email.
  • 7. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 Netherlands Nederland
  • 8. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 Dutch online department store fonq.nl is now accepting Bitcoin as a payment method. With four additional sites across other major European countries, there is scope for an even wider roll-out. Source: http://ow.ly/VBSem (NL)
  • 9. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (646) 473-1826 Spain España
  • 10. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 e-Commerce in Spain exceeded €16bn in 2014, representing an 11% increase on the preceding year. This is helped by the fact that over three quarters of the Spanish population now shop online. Source: http://ow.ly/VBSQl (ESP)
  • 11. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (646) 473-1826 Denmark Danmark
  • 12. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 A survey conducted for the Danish Chamber of Commerce shows that a fifth of Danes intend on spending up to half their Christmas budget online, with a further 10% of the population likely to allocate over 50% to e-commerce sites. Average Christmas expenditure exceeds DKK3,815 (£360, of which DKK850 £80) will be used online. Source: http://ow.ly/VBVmI (ESP)
  • 13. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (646) 473-1826 Sweden Sverige
  • 14. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 Sweden continues to lead e-commerce in Scandinavia, with an expected 26% of all Christmas purchases being made online – equating to SEK5.4bn, or £4.2bn. Source: http://ow.ly/VBW0X (ESP)
  • 15. © Search Laboratory Ltd 2015. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 Three Swedish banks are now supporting MasterPass online payments. The development from Nordea, Swedbank and SEB should pave the way for an increase in online spend across multiple user devices. Source: http://ow.ly/VBWw7 (ESP)