2014 consumer trends door Google

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2014 consumer trends door Google

  1. 1. THE 1 20 4 consumer Roel Naessens, Head of Retail & Travel Google Belgium
  2. 2. The world around us is changing
  3. 3. Three main reasons
  4. 4. SPEED 100% of BE is likely to have 4G coverage by the end of 2014¹ Source: ¹http://nieuws.vtm.be/binnenland/67732-4g-voor-belgacom-base-en-mobistar
  5. 5. THE HAPPIEST CONSUMERS IN THE ROOM?
  6. 6. ACCESSibility The price of an advanced smartphone has fallen to €200
  7. 7. INFORMATION 51% Source: IAB Consumer Barometer 2012 of BE population researches online before purchasing
  8. 8. Today’s consumer is … different
  9. 9. Today’s consumer is 1 2 3 TRENDS 4 5 CONNECTED Today’s consumer is EMPOWERED Five Consumer Today’s consumer is SAVVY Today’s consumer is BUSY Today’s consumer has high EXPECTATIONS
  10. 10. Today’s consumer is CONNECTED
  11. 11. WHENEVER, WHEREVER 57% of Belgians bought goods or services online in 2013 of all BE Households will own a tablet in 2014 50% 44% Of Belgians access the internet via mobile device
  12. 12. ACROSS ALL SCREENS By the end of 2014.... 85% 60% of BE population wil be online 50% will have a tablet will have a smartphone Source: http://www.internetworldstats.com/stats4.htm#europe, Our Mobile Planet
  13. 13. KEEPING UP WITH THE CONSUMER MOBILE FIRST TAB SYNCING IN CHROME In this age of multi-device usage, we thought consumers would find it useful if they could quickly access their open tabs across multiple
  14. 14. Today’s consumer is EMPOWERED
  15. 15. CHOICE & CONTROL 36% of Video revenue in BE via video on demand 4 in 10 BE households have “Connectable” TVs Source: http://www.demorgen.be/dm/nl/5401/Multimedia/article/detail/1658528/2013/06/26/Belgische-markt-voor-video-on-demand-groeit-exponentieel.dhtml http://www.grp.be/nl/agenda/de-grp/welkom-op-de-site-van-de-grp/14/278/symposium-grp-quot-connected-quot.html
  16. 16. KEEPING UP WITH THE CONSUMER Chromecast The easiest way to enjoy online video and music on your TV
  17. 17. Today’s consumer is SAVVY
  18. 18. More sites, More SEARCHES Before making a purchase, today’s consumer spends up to: 27 days and 3:17 hours across 22 sites
  19. 19. KEEPING UP WITH THE CONSUMER Google shopping Building a better shopping experience by making it easier to: research purchases, compare products, features & prices Make purchases
  20. 20. KEEPING UP WITH THE CONSUMER Social Endorsements By creating a Google+ page and enabling social extensions, Connections’s search ads became instantly more compelling Seeing that thousands of people are following this brand, can influence people decisions at the moment of intent. Click-through rates for Connections search ads increased by 25%.
  21. 21. Today’s consumer is BUSY
  22. 22. TIME PRESSURED Today’s customer is constantly on the Go. Consumers will take more measures to save time: NEXT YEAR... 90% 53% 40% will make purchases online of internet users are expected to have their groceries delivered yoy growth expected for mCommerce
  23. 23. KEEPING UP WITH THE CONSUMER Google NOW Providing the right information at the right time; a great tool for busy consumers. Organising the things they need to know and freeing up TIME MORE
  24. 24. KEEPING UP WITH THE CONSUMER YOUTUBE is the 2nd largest Search Engine after Google Screens are not made to Read but to Watch +70% of the Global Consumer Internet Traffic will be video by 2017
  25. 25. KEEPING UP WITH THE CONSUMER VIRTUAL SUPERMARKET Tesco launched a virtual supermarket at Gatwick airport allowing busy consumers to make efficient use of their downtime so they could come home to a full fridge
  26. 26. 5 Today’s consumer has high EXPECTATIONS
  27. 27. SIMPLY THE BEST Today’s consumers want the best of everything from... WEBSITE SPEEDS to CUSTOMER CENTRICITY
  28. 28. KEEPING UP WITH THE CONSUMER Project Chauffeur For the high expectation consumer, we recognise that it is important that technology should be able to solve problems like car accidents and traffic jams - to protect our next gereration
  29. 29. KEEPING UP WITH THE CONSUMER Project glass For the high expectation consumer, we recognise that it is important that technology should be able to deliver information that’s directly relevant to their surroundings appearing right in front of them.
  30. 30. Every change leads to an Opportunity
  31. 31. Google Solutions - anno 1997
  32. 32. Google’s Solutions - anno 2013
  33. 33. Google’s Mission "Google is not a con ventional company. We do no t intend t become o o ne. Throu ghout Goo evolution gle's as a priva tely held company, we have m anaged G differentl oogle y. We hav e also emphasiz ed an atm osphere o creativity f and challe nge, whic helped us h has provide u nbiased, accurate and free a ccess to informati on for tho se who re us around ly on the world ." - from the Google Confidential and Proprietary 2004 IPO founder’s le tter
  34. 34. 1. “Put the User First And the Rest will Follow…” Google confidential
  35. 35. 2.Think Big 3.Open Better than Closed 4.Launch & Iterate Android activations in millions 1000 750 500 250 100 2011 2008 T-Mobile G1 Google confidential 2013 Nexus 5 2013
  36. 36. 5.Never Fail to Fail 2007 Google confidential 2009 2010 2011
  37. 37. 6.Innovate Fast Google confidential
  38. 38. 7.Data Drives Decisions 60% of Digital advertising is now bought programmatically (realtime, automated, biddable) ‘‘The ability to take data – to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it: that’s going to be a hugely important skill in the next decades” Hal Varian, Google Chief Economist Google confidential
  39. 39. http://www.wallpaperup.com Google confidential It’s still Early Morning on the Web!
  40. 40. Google Search: Reunion (Youtube)

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