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What's New in Global Ecommerce in July 2014

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A look at the latest news and updates in ecommerce from around the international markets.

Published in: Marketing
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What's New in Global Ecommerce in July 2014

  1. 1. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 MULTILINGUAL UPDATES July - 2014
  2. 2. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 DENMARK
  3. 3. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 REGULAR INTERNET USERS ARE QUICKLY CONVERTING TO MOBILE ACCESS. Daily mobile web users grew from 29% to 46% between 2012 and 2014. SOURCE e-Marketer
  4. 4. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 FRANCE
  5. 5. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 SEARCH ENGINES ARE THE MOST POPULAR SOURCE FOR FINDING TRAVEL SERVICES. Last year, 54% of French travellers booked their holidays exclusively online. SOURCE JDN
  6. 6. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 ONLINE ADVERTISING IS THE ONLY DIGITAL SECTOR TO EXPERIENCE GROWTH IN THE FIRST SEASON. Search 58%, display 27%, affiliation 9% and e-mail 5% SOURCE JDN
  7. 7. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 GERMANY
  8. 8. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 REAL-TIME BIDDING IS ON THE RISE IN GERMANY. 67% of performance agencies and e-shops have already incorporated real-time bidding in their marketing strategy. SOURCE intelliAd
  9. 9. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 81% OF SMARTPHONES SOLD ARE ANROID PHONES. SOURCE statista
  10. 10. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 ITALY
  11. 11. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 ECOMMERCE REVENUE SOARS IN ITALY. Figures reaching 18 million this year and a total of 200 million transactions generated through apps. SOURCE ANSAit
  12. 12. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 NORWAY
  13. 13. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 GOOGLE+ IS THE SECOND LARGEST SOCIAL MEDIA CHANNEL. Facebook continues to dominate with 3.1 million users compared to Google+ 2.1 million.
  14. 14. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 RUSSIA
  15. 15. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 YANDEX.METRICA 2.0 RELEASED. The interface of the service has been completely renewed and there are more opportunities for analysts and analytical tools. SOURCE Internet-technologies.ru
  16. 16. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 YANDEX HAS A TOP LEVEL DOMAIN. Yandex is planning to use domain zone ‘.yandex’ only for company purposes, and so far nic.yandex is the only domain up and running. SOURCE pronedra.ru
  17. 17. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 SPAIN
  18. 18. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 TABLETS SET TO OVERTAKE MOBILE AS THE LEADING ECOMMERCE DEVICE. Tablet usage grew 42% last year and tablet owners spend 21% more per transaction SOURCE Ecommerce News
  19. 19. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 THE NATIONAL POSTAL SERVICE INSTALLS PARCEL TERMINALS TO BOOST ECOMMERCE. Packages will be available for collection 24/7 SOURCE Post&Parcel
  20. 20. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 SWEDEN
  21. 21. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 NORDIC COUNTRIES FOCUS ON BRAND AWARENESS AND SEO IN 2014. Raising brand awareness and increasing the budget for marketing are top priorities for marketers. SOURCE e-Marketer
  22. 22. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 GOOGLE HAS LAUNCHED ‘GOOGLE FLIGHTS’ IN THE NORDIC COUNTRIES. Google has set up partnerships with Ryanair and EasyJet. SOURCE Getupdated
  23. 23. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 Thanks for reading If you have any questions please e-mail us at: info@searchlaboratory.com

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