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What's New in Global Ecommerce - May 2014

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The month of May brought some good news for the international ecommerce markets. French retailers have seen website visits on the up thanks in part to the effects of social media, while the Netherlands have benefited from AdWords updates.

For the full details of what's been going on in May see the slides.

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What's New in Global Ecommerce - May 2014

  1. 1. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 MULTILINGUAL UPDATES May - 2014
  2. 2. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 DENMARK
  3. 3. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 “DO IT FOR DENMARK” - PR STUNT. Danish travel agents Spies has run a PR campaign urging Danes to make babies during overseas holidays to combat the country’s falling birth rates. SOURCE http://prexamples.com/2014/03/do-it-for-denmark/
  4. 4. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 FINLAND
  5. 5. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 ONLINE SHOPS ARE THE FIRST CHOICE FOR SOURCING SHOPPING INFORMATION… SOURCE eMarketer
  6. 6. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 …BUT SECOND CHOICE DIFFERS BETWEEN GENERATIONS. The elderly prefer a physical store, whilst young people look to friends’ recommendations. SOURCE eMarketer
  7. 7. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 FRANCE
  8. 8. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 RETAILERS ARE BENEFITTING FROM SOCIAL MEDIA. A study shows that visits to retailer websites have increased by 7.7% thanks to Facebook. SOURCE Frenchweb.fr
  9. 9. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 ECOMMERCE TURNOVER IS ON THE UP. The beginning of 2014 has seen 16% more transactions and a 9% increase in turnover. SOURCE Journaldunet.com
  10. 10. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 NEW LAW TO PROTECT ONLINE CUSTOMERS. It will take affect from June 14. SOURCE journaldunet.com
  11. 11. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 GERMANY
  12. 12. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 BUZZFEED IS TRANSLATED BY STUDENTS. Due to Buzzfeed’s international success it’s now being translated into German, by ‘Duolingo’ app users. SOURCE Wall Street Journal
  13. 13. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 ITALY
  14. 14. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 ANTI-RACISM CAMPAIGN HAS TAKEN ITALY BY STORM. Following the aftermath of the Villareal – Barcelona game (#somostodosmacacos), prominent figures in Italy have also embraced the campaign to show support. SOURCE ilfattoquotidiano.it
  15. 15. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 NETHERLANDS
  16. 16. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 TEN COMMENDMANTS FOR ONLINE SHOPS. The European Commission for online shops has legislated 10 rules to take affect on June 13. SOURCE: Traffic Builders
  17. 17. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 NEW GOOGLE ADWORDS UPDATE. New features for Mobile App advertisers, advanced reporting tools and further focus on Cross Device Conversions have been rolled out. SOURCE: Traffic Builders
  18. 18. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 NORWAY
  19. 19. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 53% OF COMPANIES ARE PLANNING TO INVEST MORE OF THEIR MARKETING BUDGETS ON DIGITAL CONTENT. SOURCE eMarketer
  20. 20. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 RUSSIA
  21. 21. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 PREVIOUSLY PENALISED WEBSITES ARE NOW BACK ON YANDEX. Yandex is expecting an improvement in the quality of the websites from now on. SOURCE Internet-technologies.ru
  22. 22. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 SPAIN
  23. 23. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 H&M ARE LAUNCHING A SPANISH WEBSITE… SOURCE Expansion.com
  24. 24. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 …AND EL CORTE INGLÉS IS LAUNCHING IN EUROPE. The idea is to sell to tourists who visit Spain and know of the store. SOURCE Expansion.com
  25. 25. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 SWEDEN
  26. 26. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 AMAZON HAS STOPPED ‘FREE DELIVERY’ TO SWEDEN. SOURCE ecommerce.org
  27. 27. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 ONE IN FOUR CONSUMERS BUY VIA A PORTABLE DEVICE. The same survey also shows that of all visits to ecommerce sites, 39% came from portable devices. SOURCE Internetworld
  28. 28. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 Thanks for reading If you have any questions please e-mail us at: info@searchlaboratory.com

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