This month reports on good numbers across the board. The international countries’ ecommerce is in bloom and constantly on the rise but this also brings new demands, such as mobile friendly websites and more options for delivery. Russia’s main search engine, Yandex, is a good example of showing adaption where a new feature has launched due to popular demand and high search volume for domestic services. For this and more interesting updates in our markets, have a look at this month’s slides.

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MULTILINGUAL
UPDATES
September - 2014

2. CHINA
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3. CHINESE ONLINE APPAREL
MARKET TO HIT $100
BILLION IN 2014. The online apparel
market accounted for 23% of the total online
shopping.
SOURCE China Internet Watch
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4. DENMARK
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5. MOBILE AD SPENDING
MORE THAN DOUBLES. Danish
advertisers are expected to invest almost $270
million in paid media across mobile devices this
year.
SOURCE e-Marketer
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6. FINLAND
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7. FACEBOOK IS BY FAR THE
MOST POPULAR SOCIAL
NETWORK. 82% of internet users in
Finland visit the site daily while only 5% use Twitter.
SOURCE e-Marketer
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8. FRANCE
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9. B2C ECOMMERCE SALES
REACHED €13.3 BILLION
This is a 10.5% gain compared with the same time
period last year.
SOURCE e-Marketer
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10. GERMANY
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11. GUTEFRAGE.NET ACTS AS
THE GERMAN EQUIVALENT
TO QUORA. It’s also the most visited site
via mobile.
SOURCE de.statista.com
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12. ITALY
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13. WWF LAUNCH SHOCK PR
CAMPAIGN. Realistic life size model of a
dead rhinoceros has been placed in one of the
busiest squares in Milan using #Chièstato
(#Whodidit)
SOURCE www.milanotoday.it/cultura/rinoceronte-cadorna-foto.html
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14. NETHERLANDS
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15. THE ONLINE MARKET
MAKES UP FOR 18% OF ALL
EXPENSES. The increase of tablet use to
shop online has increased from 8% to 10%.
SOURCE Thuiswinkel Waarborg
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16. NORWAY
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17. ONE THIRD OF INTERNET
USERS PURCHASE
THROUGH INTERNATIONAL
SITES. The majority still chose domestic sites
for digital purchasing.
SOURCE e-Marketer
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18. RUSSIA
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19. YANDEX.MASTERS HAS
LAUNCHED. This service replicates
Google Helpouts but the services promoted, such
as labour work, are primarily based offline.
SOURCE Company Yandex
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20. ‘PAYMENT WIZARD’ IS
CURRENTLY BEING
TESTED. It’s a payment service which
allows you to pay directly on the SERPs.
SOURCE Company Yandex
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21. SPAIN
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22. ECOMMERCE IS UP BY
22.5% IN 2014. Last year B2C
transactions reached €14.4 billion for the whole of
2013
SOURCE abc.es
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23. 20.7 MILLION PEOPLE USE
THE INTERNET DAILY.
93.5% of internet users are considered frequent
users.
SOURCE abc.es
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24. SWEDEN
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25. LOW CONVERSION RATE IF
YOUR WEBSITE ISN’T
MOBILE FRIENDLY. 50% of online
users research on mobile device but only 11%
actually convert.
SOURCE Internetworld
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26. MORE DELIVERY OPTIONS
ARE REQUESTED. With ecommerce
expanding and more people buying online, the
demand for different delivery options is growing.
SOURCE Internetworld
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27. Thanks for reading
If you have any questions please e-mail us at: info@searchlaboratory.com
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