What's New in Global Ecommerce - March/April 2014

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There have been some major developments across the international ecommerce markets in the last few months. Russian search engine Yandex has begun devaluing paid links for commercial queries in Moscow while several German newspapers have had their PageRank hit in a Google penalty.

Tax has been a vogue topic as well, with the Italian and Swedish markets both making major changes to their legislation which will have a big effect on online shopping. For all this and more see our slides.

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What's New in Global Ecommerce - March/April 2014

  1. 1. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 MULTILINGUAL UPDATES March - April 2014
  2. 2. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 DENMARK
  3. 3. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 GOOGLE HAS SWITCHED YOUTUBE.DK TO TRUEVIEW FORMATS. The aggregated TrueView in- display format will make it easier to create and manage advertising campaigns for the site. SOURCE Google AdWords Blog
  4. 4. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 NEW APP SIMPLIFIES ONLINE PAYMENT. The app from telecoms company PAII allows consumers to purchase online without having to use a credit or debit card. SOURCE FDH
  5. 5. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 17DKK IN EVERY 100DKK IS BEING SPENT ONLINE. New figures show that ecommerce now makes up 17% of the total spend in Denmark. SOURCE FDH
  6. 6. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 SHOPPING PROMOTIONS ARE NOW AVAILABLE TO ALL ADVERTISERS WHO USE PRODUCT LISTING ADS. This follows a limited roll-out last year. SOURCE Google AdWords Blog
  7. 7. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 FINLAND
  8. 8. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 DIGITAL AD SPEND CLIMBED T0 €237.6 MILLION LAST YEAR. This is just shy of a fifth of the total media spend – a much welcomed rise in a country still reeling from economic difficulties. SOURCE Emarketer
  9. 9. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 FRANCE
  10. 10. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 GOOGLE HAS LAUNCHED A FRENCH BLOG. Vincent Courson, member of the quality team in Dublin, will act as the French ‘Matt Cutts’ communicating with webmasters in France. SOURCE abondance.come
  11. 11. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 .PARIS IS GO! French businesses can now use the .paris URL… however because it is still in the exclusivity period – which runs until autumn this year – the cost is 140k€. The cost will decrease considerably after this. SOURCE Mondomaine.paris.fr
  12. 12. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 INVESTMENT IN REAL-TIME BIDDING HAS INCREASED 125% OVER THE LAST YEAR. RTB now accounts for 16% of the French display market, or 117 million€. SOURCE journaldunet.com
  13. 13. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 OFFLINE STILL MOST POPULAR SHOPPING METHOD FOR COUPON USERS. Eight in ten French consumers use coupons in store versus 58% online. SOURCE Study by bons-de-reduction.com and CCM Benchmark
  14. 14. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 GERMANY
  15. 15. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 GERMAN NEWSPAPERS HIT BY GOOGLE PENALTIES. A number of local papers have been hit, resulting in massive drops of PageRank. Paid links and duplicate content are the most likely causes for this. SOURCE Ads2people
  16. 16. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 TABLET USAGE ON THE UP. Penetration has doubled in the last year and now 26% of German consumers (18 million) own a tablet. SOURCE EMarketer.com
  17. 17. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 TRAVEL WEBSITES FALL SHORT IN SEO STAKES. A study by a German SEO agency found the majority of travel portals in the country are not optimised for search engines. For example a third don’t have an XML sitemap or 404 error page on their site. SOURCE Internetworld
  18. 18. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 ITALY
  19. 19. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 YAHOO CLOSES ITALIAN HQ. The move by the internet company is being taken in an effort to consolidate Yahoo’s European operations. SOURCE Agi.it
  20. 20. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 NEW GOVERNMENT HAS SCRAPPED CONTROVERSIAL WEB TAX. Dubbed the ‘Google tax’ it was meant to stop large businesses from profiting in Italy without paying tax. It was deemed illegal by the EU though. SOURCE economia.leanordo.it
  21. 21. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 MEXICO
  22. 22. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 39% OF MEXICANS USE THE WEB MORE THAN FIVE HOURS A DAY AT WORK. SOURCE Iabmexico.com
  23. 23. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 NETHERLANDS
  24. 24. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 NEW LAW MEANS FRAUDULENT ONLINE SHOPS CAN NOW BE PROSECUTED. The new bill will mean those that sell products online but fail to deliver them can be taken to court.SOURCE Thuiswinkelen
  25. 25. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 RUSSIA
  26. 26. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 YANDEX HAS STARTED DISCOUNTING PAID LINKS FROM SOME OF ITS RANKINGS. Some links have been purged from the algorithm for commercial queries in the Moscow region.SOURCE searchengineland.com
  27. 27. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 YANDEX AND GOOGLE TEAM UP FOR RTB. The two search engines have announced a mutually beneficial strategic partnership for online display sales. This will see Google’s DoubleClick Bid Manager added to Yandex’s Demand-Side Platform. SOURCE Yandex
  28. 28. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 SPAIN
  29. 29. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 ECOMMERCE IN SPAIN IS EXPECTED TO GROW 13.8% THIS YEAR. This growth will be driven by more and more people being connected to the web, mobile shopping and improved delivery and payment methods. SOURCE E-commerce-news.es
  30. 30. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 MOBILE MARKETING INVESTMENT ON THE UP. Marketing budgets across search, apps and video is up over a third, according to a new study. SOURCE E-commerce-news.es
  31. 31. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 SWEDEN
  32. 32. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 SWEDISH ECOMMERCE TURNOVER CAME TO 37 BILLION SEK IN 2013. Home electronics is the industry that sells best online while... SOURCE ecommerce.org
  33. 33. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 …FASHION ONLINE SALES WERE DOWN IN JANUARY. Post Christmas returns are the most likely cause. SOURCE market
  34. 34. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 ONE IN SIX SHOP ON FOREIGN WEBSITES, STUDY SAYS. People from the Nordic countries often shop from UK, US and German websites. SOURCE market
  35. 35. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 VAT NO LONGER TO BE PAID IN THE SELLER’S COUNTRY. The new VAT rules will become effective in 2015. SOURCE ecommerce.org
  36. 36. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 SECOND SCREEN ADVERTISING PROVES SUCCESSFUL. ‘TV4 Ad Sync’ shows that synchronised mobile and TV campaigns return higher buying intention than the same campaigns shown separately. SOURCE Resumé
  37. 37. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 INTERNET WILL REMAIN THE LARGEST, SINGLE AD CHANNEL IN 2014. SOURCE e-Marketer
  38. 38. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 Thanks for reading If you have any questions please e-mail us at: info@searchlaboratory.com

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