How do I turn my idea into a health app (and 10 things you might not have thought about)

How do I turn my idea
into a health app
(and 10 things you might
not have thought about)

Healthcare Apps – Maximising Impact
Liverpool, 1st February 2013
Devices 4 Limited. Registered in England & Wales.
Registered Charity No. 1135435. Registered Company No. 07110788. CONFIDENTIAL | www.d4.org.uk
Registered Office: 275 Wandsworth Bridge Road, London, SW6 2TX, UK

20101214 MHIR presentation

Talk about 3 things

1. d4
2. The Idea  The App
3. 10 other things to think about

© 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 1

Introducing d4

Registered Charity No. 1135435. Registered Company No. 07110788.


What is d4?

 Non-profit with registered charity status since April 2010
 Our mission is to improve patient care by placing modern
technology in the hands of doctors, nurses and other
health professionals
 Our strategy is to act as a central organisation that
enables the growing trend of consumerisation of
healthcare IT
– Hardware (e.g. mobile devices)
– Software (e.g. mobile applications)
– Leveraging bulk purchasing power from key suppliers
– Using a non-profit vehicle for trust and tax efficiency


Who am I, and why am I here?

 LinkedIn¹: “Consultant and entrepreneur”
 Frustrated patient (and friend to frustrated Doctors)
 d4
 Mersey Burns
 Regulation of Healthcare Apps: a practical guide²

1. http://uk.linkedin.com/in/jarss/
2. http://www.d4.org.uk/research/


Taking an idea,
making an app



Take a moment

 Why are you doing this?

 What will it take?

 Who do you know?

 How much time, money, energy will you expend?


At least three things need to come together

The The
Idea Developer

The
Practitioner


Initial approach to developer – part 1

Hey, I’ve got this awesome
idea for an iPhone app,
wanna make it for me and
split it 50-50?

– Person with the idea


Initial approach to developer – part 2

Can you do all the work, so
I can take half the money?

– What the developer hears


Get practitioner involvement

[of the] apps identified, more
than half had no stated
medical professional
involvement… There are
significant concerns with
regard to the reliability of
information provided by apps
– A Comparison of the Reliability of
Smartphone Apps for Opioid Conversion
Haffey F, Brady RR, Maxwell S. (Jan 2013)
Drug safety : an international journal of
medical toxicology and drug experience


Health apps in context (as of Feb 1st 2013)

Catalogs
Weather
Food & Drink
Navigation
Social Networking
Medical 16,614
Finance
Photography
Healthcare & Fitness 20,649
News
Productivity
Sports
Reference
Music
Travel
Utilities
Business
Books
Lifestyle
Entertainment
Education
Games

0 20,000 40,000 60,000 80,000 100,000 120,000 140,000


Write your marketing plan now

 Choice is great – but bewildering
 There’s no quality control – yet
 Classification is superficial – and at worst
misleading
 Anyone can write a review – but that’s also a
problem
 But perhaps the biggest challenge is this:
Popular is not synonymous with Useful

Prototype, Prototype, Prototype

 Paper mock-ups are
extremely powerful
– Pictures are worth a
1,000 words
– Will make it a lot
easier to write a spec
 Digital mock-ups aren’t
impossible
– Keynote / PowerPoint
 iMockup
– HTML/CSS  iUI
Iterate. Get feedback. Repeat.

10 other things



10 –tion! A simple checklist for an app novice

1. Innovation – how original is your idea?
2. Conversation – talk to the (right) people
3. Collaboration – open up the kimono
4. Evolution – make your app better
5. Legislation – get Limited!
6. Promotion – tell the world
7. Protection – for your (?) idea
8. Regulation – a medical device?
9. Revision – manage your rank
10. Dedication – stick at it. It’s worth it.


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/devices4 @devices4

Thanks for staying
to the end!

http://www.d4.org.uk

Connect
with me on
Devices 4 Limited. Registered in England & Wales. LinkedIn


How do I turn my idea into a health app (and 10 things you might not have thought about)

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