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Introduction to PPC Best Practice in 2014 and Beyond

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Take a look at our CEO, Ian Harris', slides from his introduction to our recent PPC Best Practice in 2014 and Beyond conference.

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Introduction to PPC Best Practice in 2014 and Beyond

  1. 1. © Search Laboratory Ltd 2014. All rights reserved. Leeds T: +44 113 212 1211 London T: +44 207 147 9980 PPC Best Practice in 2014 and Beyond Ian Harris – CEO
  2. 2. Google PPC $50,000,000,000 ad revenue AdWords & GDN 31% up ‘mesothelioma lawyers’ - £160
  3. 3. The link?
  4. 4. AdWords is easy
  5. 5. PPC Good keywords Highly relevant ads Conversion-focussed landing pages sheds sheds online buy sheds sheds uk
  6. 6. Agenda The Past, Present and Future of PPC Pete Whitmarsh (Head of PPC) PPC Campaign Optimisation Beyond Human Capabilities Stewart Robertson (Technical PPC Manager) Conversion Rate Optimisation Michael Hope (Analytics and Conversions Manager) Real-Time Bidding (RTB) Paul Gill (Head of RTB)
  7. 7. PPC
  8. 8. Agenda The Past, Present and Future of PPC Pete Whitmarsh (Head of PPC) PPC Campaign Optimisation Beyond Human Capabilities Stewart Robertson (Technical PPC Manager) Conversion Rate Optimisation Michael Hope (Analytics and Conversions Manager) Real-Time Bidding (RTB) Paul Gill (Head of RTB)
  9. 9. Agenda The Past, Present and Future of PPC Pete Whitmarsh (Head of PPC) PPC Campaign Optimisation Beyond Human Capabilities Stewart Robertson (Technical PPC Manager) Conversion Rate Optimisation Michael Hope (Analytics and Conversions Manager) Real-Time Bidding (RTB) Paul Gill (Head of RTB)
  10. 10. Conv = £100, 10,000 searches 2% CR £1.20, #5, CTR 4% – Conv: 8 – Cost: £480 – Profit: £320 2.5% CR, £1.50, #3, CTR 7% – Conv: 17.5 – Cost: £1,050 – Profit: £700
  11. 11. Agenda The Past, Present and Future of PPC Pete Whitmarsh (Head of PPC) PPC Campaign Optimisation Beyond Human Capabilities Stewart Robertson (Technical PPC Manager) Conversion Rate Optimisation Michael Hope (Analytics and Conversions Manager) Real-Time Bidding (RTB) Paul Gill (Head of RTB)
  12. 12. Real-Time Bidding
  13. 13. Agenda The Past, Present and Future of PPC Pete Whitmarsh (Head of PPC) Conversion Rate Optimisation Michael Hope (Analytics and Conversions Manager) PPC Campaign Optimisation Beyond Human Capabilities Stewart Robertson (Technical PPC Manager) Real-Time Bidding (RTB) Paul Gill (Head of RTB)
  • redysatria

    Jun. 6, 2014

Take a look at our CEO, Ian Harris', slides from his introduction to our recent PPC Best Practice in 2014 and Beyond conference.

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