1. Resume of Yee Chee Hong, Sean
Personal Data
Sex : Male
Marital Status : Married with 1 daughter
Nationality : Malaysian, Singapore Permanent Resident
Date of Birth : 15 Dec 1968
Language Written : English, Mandarin & Japanese
Language Spoken : English, Mandarin, Japanese, Cantonese & Hokkian
Address : Singapore
Tel : +65-8518-6041 (Hand-phone)
Email : seanyee@singnet.com.sg
Related Skill
Strategic thinker, self-driven and people manager with vast knowledge of sales & marketing
across Asia region in MNCs , start - ups and JV companies. Equipped with language
capabilities in Japanese, English and Chinese, and a great understanding of different races &
culture and people management skill through extensive travelling & living in Asia, problem
solving & mediation tactics were employed to ensure smooth operations in an organization, in
order to achieve organization goals.
Previous careers experience includes Sales, Business Development, IT Start - ups, Mergers &
Acquisitions and management aspects.
Working Experience
Nissin Kogyo Asia Pte Ltd (Previously known as Nissin Kogyo (S) Pte Ltd & Straits Precision Pte
Ltd)
Jul 06 – Present Director & General Manager
• Managing Singapore company (Annual Sales Turnover of
US$ 36 mil in FY 2014 for trading & manufacturing
operations) with 17 staff and responsible for the sales &
business development of Singapore & Batam subsidiary.
Also assist in sales matter for the Group.
• Succeed in the transformation of company by product
diversification from CRT products to Automotive sensors
products. Successfully secured new automotive projects

2. for production from prestigious Tier 1 customers. Annual
manufacturing sales will triple to US$ 3.0 mil by Jun 2017.
• Handle sales team & deal directly with customers located
in Jakarta, Thailand, Vietnam, Malaysia, China & Mexico
• Lead company in passing TS 16949 Audit in Mar 2014,
Automotive VDA 6.3 version audit in 2008 & Oct 2014
• Prepare monthly P&L, 6 months business plans and 3 Year
mid - term plan with team members
• Optimize supply chain management thereby reducing
transportation cost and shorten lead-time for trading
activities, amount to US$ 34 mil in FY 2014
• To guide production, quality control & engineering
departments to improve production efficiency and
minimize defects thereby increasing profit margin
• Manage various nationalities and races
• Perform due diligence & invested in a tooling company in
2007 (still serving as director till now) & solving Japan HQ’s
tooling procurement bottle-neck by leveraging on invested
company
• Since year 2012, succeeded in applying for investment
rebate from government for the purpose of increasing
productivity (total US$ 138,000)
• Succeeded in obtaining Capital Investment Allowance
Schedule from EDB Singapore in Year 2010
• Set up a Joint Venture with HQ in Beijing & Serve as a
Director to the co since Year 2006 (Now a JV with a Beijing
Oriental Electronics, Ltd)
Jan 05 – Jun 06 General Manager
• Responsible for the day to day operations & bottom line of
the company
• Identify new business areas for product diversification
• Responsible & succeeded in obtaining approval for Global
Trader Program (GTP) for Straits Precision Pte Ltd
(Corporate Tax at 10%)

3. • Responsible for re-designing trading structure to avoid
Transfer Pricing Tax (In Indonesia) issue for inter-company
transactions & enjoyed Singapore’s competitive corporate
tax rate
Nissin Kogyo, Co (Japan)
Sep 02 – Dec 04 Manager, International Business Planning (Stationed in Otsu HQ)
• In charge of all non-Japanese clients’ sales matters
• In charge of identifying new clients
• Drive up sales volume and provide customer service to
customers
BuildNow Pte Ltd
Apr 01 – Aug 02 Manager, Business Development
• Responsible for the commercialization of innovative IT
solutions for the concrete industry
• Sole in - charge for obtaining funding (both government
grant & external) for the new start up co and secured
funding from 3 sources for more than S$ 150,000
• Identify and forge alliances with business partners for
overseas markets
Book-n-go.com
Dec 99 – Apr 01 Director, Sales & Marketing
• Involved in developing the business models of the
company
• Overall in – charge of marketing and sales matters
including operations
• Succeeded in identifying, negotiating & tie up with
strategic partners (travel suppliers, media, Internet Service
Provider, Telco and etc) to build the branding of company
& operations
• Liaise with design house to build the entire internet
booking engine & project management for website
creation & maintenance for corporate clients

4. Singapore Technologies Industrial Corporation (STIC, Now Sembcorp Industries Pte Ltd)
Apr 97 – Jul 98 Assistant Manager
• Overall in – charge of all marketing and customer service
matters to Japanese companies for all industrial parks
undertaken by STIC
Singapore Technologies Industrial Corporation, Tokyo Branch
Sep 94 – Apr 97 Deputy Representative (Stationed in Tokyo Branch)
Marketing • Responsible for all marketing matters including identifying
target companies, promotion, information gathering and
guiding companies for site visits overseas such as
Indonesia and China
• Responsible for the execution of joint ventures working
framework with STIC’s subsidiaries. Successful joint
venture such as Hitachi Maxell, KNT-SAFE (Ceased)
• Contract negotiations with companies such as Land Use
Right Transfer contract, Tenure contract, Joint Venture
Agreement and etc
Supervision • Managed and provided guidance to executives on
marketing matters
• Assist executives in the problem solving process
Client Servicing • Provide after sales service to companies which faced
problems during operations including liaison works with
Chinese government authorities, other working
departments on manpower, business licence application,
logistics issues
Education
ST College
1998 Completed ST Financial Training (Financial Accounting, Module
1)
National University of Singapore (1988 – 1992)
1991 / 92 Second Lower Class Honors Degree in Japanese Studies
1990 / 91 Bachelor of Arts Degree
Majored in Economics and Japanese Studies, minored in
Statistics

5. Himeji Dokkyo University, Japan
1991 Completed a 5 week Japanese language course in Japan
Language Proficiency
1991 Passed Japanese Language Proficiency Test, Level 2