1. A L G E N E H O N G
B L K 7 1 2 W O O D L A N D S D R 7 0 # 0 7 - 9 1 S I N G A P O R E 7 3 0 7 1 2
M O B I L E : 9 6 2 3 2 9 9 3 • H O M E : 6 5 7 5 3 8 3 0
E - M A I L : A L G E N E H O N G @ G M A I L . C O M D . O . B : 1 5 T H
D E C E M B E R 1 9 8 3
PROFILE
I am a confident, driven and experienced professional with practical knowledge in developing and enhancing the
corporate and public relations activities of an organisation. Resourceful and proactive, I combine effective
communications and problem solving skills to always deliver a satisfactory outcome. Equally adept at working alone
and as part of a larger team, I am currently looking for an opportunity to further my career in a similar role.
PROFESSIONAL EXPERIENCE
PropNex Realty Pte Ltd – Senior Executive, Corporate Communications (January 2011 – Present)
Media Relations
• Maintain list of media contacts
• Create and develop media releases to media contacts
• Direct all media-relations activities related to new service introductions and enhancements; initiate media
contacts; respond to press enquiries; and coordinate media interviews
• Develop documents for a variety of internal and external Communications such as corporate brochures, fact
sheets, newsletters as well as drafting speeches
• Develop content for social media channels such as Facebook and Twitter
• Collaborate with IT Department and/or in-house Designer to update information on website and mobile
applications such as ‘PropNex Property Net’, ‘PropNex Co-broker App’, and ‘Virtual Office’.
Research and Analysis
• Conduct in-depth analysis from sources such as SRX, HDB and URA price indexes and REALIS
• Analyse data to forecast possible trends in the property market
• Review data daily to ensure quality and integrity
• Prepare findings for publication to ensure timely delivery of information
Branding
• Coordinate with creative agency on monthly/quarterly top 30 advertisements
• Coordinate with Marketing Communications Executive for quarterly advertisements and branding campaigns
• Assist in the organizing of events such as annual/quarterly conventions, media events/lunches, internal
meetings/trainings and Corporate Social Responsibility events
• Assist in managing Customer Relationship Program – ‘PropNex Rewards Program’ to enhance client-business
rapport
Reason for leaving – Wanting a new work environment to further my career development
Cristofori Music Pte Ltd - Marketing Executive (July 2008 – December 2010)
Business Development
• Prospected and marketed education services to consumers
• Conduct competitive analyses on competitors to formulate strategies
2. Branding
• Coordinate monthly advertisements for the enhancement of brand identity
• Accountable for the utilization and management of the budget and resources available
• Prepare status reports and marketing programs for presentation to management
Marketing
• Conduct location analysis to identify areas of high profit potential
• Spearhead brainstorming sessions for marketing strategy development
Reason for leaving – Received a better offer from PropNex in terms of both career advancement and salary
EDUCATION
• Royal Melbourne Institute of Technology (RMIT) (2005 – 2008)
Bachelor of Business Management (Marketing)
• Outram Institute, Singapore (2000 – 2002)
GCE ‘A’ Levels (Arts)
CO-CURRICULAR ACTIVITIES / ACHIEVEMENTS
• RMIT
Floorball Club – Member and Coach (2005 - 2006)
Student’s Council - Freshmen Orientation Organizing Committee (2006 - 2007)
Responsible for planning freshmen orientation activities.
• College
Floorball Club - Member (2000 - 2002), President (2001 - 2002)
Responsible for coordinating training schedules.
SKILLS / KNOWLEDGE
• Experience of 2 years in Marketing, and 6 years in the Corporate Communications
• Effectively bilingual in English and Mandarin (spoken and written).
• Proficient in Microsoft Office Suite of Applications, with good communication and organisational skills
EXPECTED SALARY
Between $4,400 - $4,600 (negotiable)
