1. Publication Plan Sean Clampitt

2. Title: NME Positioning Statement: For The Fans. Frequency of Publication: Weekly Price: £2.20 Distribution: Newsagents, Supermarkets, Music Stores (HMV). Rationale: The approach of this magazine is very much fan based opinions and insights, the articles and interviews are based on what the fans think, want and ask, rather than what for example the top 40 Songs think.