Mise-en-scene, camerawork, and editing are crucial elements that give a music video its characteristics and make it interesting to watch. Mise-en-scene provides the proper setting, props, costumes, and acting. Careful editing ensures the video has a sense of pace and flow that matches the music. Skillful camerawork clearly shows important elements and promotes unknown artists. An effective music video demonstrates the genre's traits and links its visuals and lyrics to the song's music and message.

1. Textual Analysis
What I Have Learnt

2. Mise-en scene, Camera
and Editing
• These are what give the video its characteristics and are crucial to
highlighting genre characteristics and making the video interesting and
exciting to watch.
• Mise-en scene is a crucial part of a music video, or any media for that
matter. Without the right props, costume, acting or setting the video would
have no relevance or even make any sense.
• Editing and editing techniques are very important. A music video must have a
sense of pace and flow. If the music is quick and the editing slow the video
won’t suit it and feel like its lagging. If the music is slow and the shots are fast
and don’t flow together with the music the video will seem rushed and
erratic.
• Camera is very important as poor camera work won’t show the important
stuff in the video very well. If a band or artist is not well know to the public,
showing their face and image is very important to help promote them. Also
if the camera work is poor it will make it harder to watch and discourage
viewing.

3. Andrew Goodwin
• A music video should demonstrate the characteristics of the genre ie. live
performance for rock bands.
• There is a link between the music and visuals (be it amplifying, illustrating or
contradictive.)
• There is a link between the lyrics and visuals (be it amplifying, illustrating or
contradictive.)
• The demands of the record label will include lots of close ups of the artist
and the artist may develop there own motifs.
• There is a frequent reference to the notion of looking (screens within
screens, telescopes etc) and a particularly voyeuristic treatment of the
female body.
• There is often intertextual reference (tv shows, films, other music videos
even poetry.)

4. Conclusion
• In conclusion I feel I have learnt a great deal
from studying other textual references and
that what I have learnt will help me with my
own music video.