The document discusses conventions for album artwork and magazine advertisements. It notes that album covers typically have simplistic designs with bold fonts for the band name, hidden meanings that reflect the album's themes, and colors like black, red and orange. Magazine ads usually feature the release date, where to purchase, images of the cover/logo, and information on reviews, genre and tours. The document then analyzes a specific album cover, noting its typography, color scheme and reflection of the band's themes through drawings instead of photos.

1. Research into Digi-
packs of similar media
texts.

2. Album Covers of a
similar Genre

3. Conventions of Album
art work
• There are few or no characters.
• A simplistic design and colour scheme
• A different colour for the band name and album name so that it stands out.
• Hidden meanings
• A title that will explain what the album is about.
• Bold simple fonts for the band name so that its easy to read. Or in the case
of heavy death metal bands a completely illegible font to catch the eye.
• A similar or completely different font for the album name and artist name

4. Typography, photography
and Colour
The typography on this album
is reasonably obvious. Despite
the similar colours to the
background the title and band name still stand out with the use
of an outline. The band name ‘Amon Amarth’ is the biggest font
on the cover with ‘Surtur Rising’ in a smaller and different font
underneath it.
In terms of the colour scheme follows the conventions of album
artwork with the main colours being black, red and orange as the
cover is dominated by fire.
There isn’t any photography to speak of on the cover as its a
drawing . The bands main themes are about Vikings and the album
itself is about Surtur coming and destroying the world which is
exactly what is depicted on the album cover. This conforms to
the conventions of album art as the cover should reflect the
themes of the band.

5. Magazine Adverts

6. Conventions of
magazine art
• The release date
• The place of purchase
• Image of the digi-pack cover, logo, band symbol, prominant image
• Artists name
• Record Label
• Reviews
• Genre of the band reflected in text, colour font and image
• Tour info
• Magazine ratings/quotes

7. Information included- The band name, the album name, the
release date, pictures of the album artwork (including the alt
cover for the DVD bonus digi-pack), the record label, the
producer, artists featured as well as the band, the various
formats in which the music can be obtained. The artwork is by a
professional artist (and the bands vocalist) Seth Siro Anton.