The publication plan outlines a new monthly classical music magazine titled Classical Highroad. It will cost £3.50 and be distributed in various retail locations as well as online. The magazine aims to introduce readers to new classical artists and provide alternative perspectives on music compared to popular styles today. It will have a formal but opinionated tone along with high-quality photographs and detailed writing for all ages. Regular sections will include editorials, artist profiles, reviews, and interviews.

1. Publication Plan
Title: Classical Highroad
Positioning statement: The new era of classical music
Frequency of publication: Monthly
Price: £3.50
Distribution: Newsagents, supermarkets, music stores, classical music concerts, online
Rationale: The approach of this magazine will be to establish a magazine for a new era of classical
music. It will offer many things such as new artists no one has ever heard of before who simply want
to encourage the classical music back into the ears of the public. It will focus on the alternative views
of music compared to the typical views of ‘pop’ music today.
Style: Formal and considerate style to the music genre, ie, respectful views yet opinionated. It will
offer humour but also serious outlooks on music as a whole. The magazine will be produced for all
ages so it will you a range of vocabulary and grammar. It will be elegant with detailed paragraphs
and high quality photographs.
The images will be appropriate to the articles displayed.
Regular content:
 Editorial notes
 Artist of the month
 New music releases
 New releases
 Advertisements
 Interview
 Ask the featured artist
 Reviews
 Competitions
 Interview quiz with a artist/band
 Next issue information
Featured Content:
 My life in music
 The best musical instrument to play
 The story behind the instrument
 Interview: How I survived the crowd
 Interview: Artist of the month
 Top 10 artists of the previous century

2.  The inspirations: Who inspired you to produce music
 Best buy of the month
 How to survive a booing crowd: top 10 tips
 Best places to play: England venues
 Acoustic set with a new artist
 Recommendations: who to like and who to hike.
 Review: Album of the month
 Practise makes perfect: why you should practise
 Aspiration of the month: this months most aspiring artist
House Style:
Coverlines: Gabriola and Edwardian Script ITC
Headlines: Gabriola
Standfirst: Gabriola 20pt. Byline to be included in the standfirst
Captions: Calibri 10/12pt
Features first paragraph: Drop capital 4 Lines deep Calibri, one word in capitals
News first paragraph: First word in bold capitals
Body text: Calibri 12/14pt
Colour Scheme: White, Cream, Gold