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Matt Wood 
Unusual Adverts 
It is an advert for a BMW car. This advert says that 
it is fast, powerful and sleek. It is aimed at 
wealthy middle aged men. This is an effective 
advert as it makes the car seem sought after. 
However some may not understand that it is a 
shark.
Matt Wood 
This is an advert for a new shoe made by Nike. 
This advert portrays the shoe as a big project that 
has had a lot pf work put into making it. The 
target audience is young males. I think that the 
advert works because it shows that the shoe is 
high quality. But in some aspects it doesn’t work 
as they should make it seem more attractive.

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Unusual Adverts Analysis: BMW Shark Car & Nike Project Shoe

  • 1. Matt Wood Unusual Adverts It is an advert for a BMW car. This advert says that it is fast, powerful and sleek. It is aimed at wealthy middle aged men. This is an effective advert as it makes the car seem sought after. However some may not understand that it is a shark.
  • 2. Matt Wood This is an advert for a new shoe made by Nike. This advert portrays the shoe as a big project that has had a lot pf work put into making it. The target audience is young males. I think that the advert works because it shows that the shoe is high quality. But in some aspects it doesn’t work as they should make it seem more attractive.