This guide lists 4 sure fire ways to start generating referral leads at your solar company.

1. SOLAR COMPANIES
SHOULD NOT BE
PAYING FOR SO MANY
EXPENSIVE LEADS!
4 SIMPLE & ACTIONABLEWAYS TO:
1) GENERATE CONSISTENT REFERRAL BUSINESS
2) DRASTICALLY REDUCE ONE-LEGGERS.
3) ACHIEVE MORE ONE CALL CLOSES.

2. STRATEGY #1: IMPLEMENT A PROMOTIONAL TRAVEL
INCENTIVE FORYOUR EXISTING CUSTOMERS
• Wouldn’t you love it if a solar company you did business with sent you on a vacation every
time you referred a new customer?
• Exactly… It’s simple. Every time an existing customer refers a lead to your business and the
deal closes, you give them a free getaway trip on you.
• Promotional travel has been around forever, but hardly ANY solar companies are using it for
these purposes.This inspired our founders to start Fish Shack Marketing.We wanted to give
forward-thinking solar companies the chance to stand out in a heavily commoditized industry.
• This program is dominant for cultivating referral business out of your own backyard, allowing
you to make paying for expensive leads a thing of the past.

3. STRATEGY #2: INCENTIVIZE ALL DECISION-MAKING
PARTIES TO BE PRESENT BY OFFERING A TRIP
• In the appointment setting process, one huge problem we see across the board is getting
all decision markers present.
• By simply offering a 2-night hotel stay for both parties being there, it is a great way to
reduce one-leggers.
• Your customer will also go into the appointment with a pleasant taste in their mouth,
because no other company offers this.This gives a great impression, as most companies
try to verbally bully the homeowner to force their husband/wife to be there.

4. STRATEGY #3: UPGRADE THEVACATION PACKAGE
AS FIRST CALL INCENTIVE TO CLOSE THE DEAL
• One call closes are amazing- let’s be honest.
• When you give each lead a 2-night hotel stay before their appointment, they have no clue
about the awesome 7-day trips & international vacations they could have!
• When they hit your sales rep with “Let me think on it” or “Let me talk to my great great
grandmother”, you can offer a vacation package upgrade to sweeten the deal.
• This works WONDERS for eliminating the price shopping objection and any other
smoke screen objection they may give.

5. STRATEGY #4: INTEGRATE PROMOTIONAL TRAVEL
INTOYOUR CANVASSING EFFORTS
• Canvassing is tough enough as it is- don’t you want a leg up on the competition?
• Imagine if you knock on homeowner’s door and say “If you meet with our solar company
to talk about the benefits of solar for your home, we will give you a 2-night hotel stay
with no obligation to buy anything. Just for you & anyone else interested in the project
meeting with our company, we will send you on a trip”.
• That’s powerful- because they haven’t heard that before.This program allows companies
to shine in an industry that is becoming more & more commoditized year by year.

6. GETTING PAST THE “I KNOW I SHOULD BE” STAGE
• EVERY single solar company “knows” they need referrals….And they’re “trying”….
• “Trying” doesn’t reduce bottom line costs OR increase your monthly revenue
• Our founders have been working in the home improvement industry for over 25 years, and
we’ve seen the cycle of companies NOT leveraging referrals the entire time. Everyone knows
they need referrals, but nobody wants to put the time in to earn them.
• Putting into place proven strategiesWILL both reduce your bottom line costs AND increase
your monthly revenue.
• We offer solar companies different vacation packages to give customers & help them
implement these so you can begin to reap the benefits & leapfrog your competition!

7. HOW TO WORK WITH FISH SHACK MARKETING
• If you would like to find out more about how we
can implement these programs for your solar
company, we will be glad to talk!
• You can call Mark Fisher (Co-Founder) at 702-501-
3556 or Eric Spiegel (Co-Founder) at 818-212-6836
to speak further about our new program
• If you’re interested, don’t sit back & wait….These
programs are going to bring massive value to your
business. Oh yea, and just for meeting with us, we’ll
send you a 2-night hotel stay J
We Hope This BroughtYouValue,
Fish Shack MarketingTeam