Small presentation on design and its parameters and why it matters.

2. is a PROBLEM SOLVING
and GOAL DRIVEN process
Creative activity involving
realization of concept into
actual form.

3.  “When your creating anything- a cake in the kitchen,
a graphic design, design for client, a new car, you
are participating in something that is holy”- Chris
bangle, Bmw .
 Design is a plan for arranging elements in such a
way as best to accomplish a particular purpose. —
Charles Eames

5.  Design is the fundamental soul of a human-made
creation that ends up expressing itself in successive
outer layers of the product or service - Steve Jobs
 Design is an important element of innovation that is
often overlooked. It helps determine how we interact
with, and experience, products and services and this,
in turn, will affect which products or services we will
buy and what we are prepared to pay for them.

7.  Innovative
 Problem solving and increases product
usefulness.
 Ease of understandibility.

8. Innovative

9. Ease of use

13. ATTRACT CUSTOMERS
INCREASE IN BRAND
VALUE AND SALES

14.  IDENTIFICATION OF CUSTOMER NEEDS AND
COMPANY GOALS.
10
5
0
A B C D

16. Communication
of Ideas

18.  Feasible design Production development and
manufacturing