The document discusses the importance of branding and positioning based on emotion rather than logic. It notes that 70% of purchases are made on an emotional level, so brands need to focus on differentiating themselves through promises and positioning rather than generic claims about quality or price. The document advocates developing an active, strategic brand that is determined by the business rather than outside factors.

1. SEVENTY PERCENT
BY: NICOLE K. LUNDY
Guess what? Anyone who is going to spend money usually wants to know what the purchase will do for him or her. Period.
End of story.
In fact, 70% of all purchases are made on an emotional level.
Seventy Percent. (gotta making sure you get it!)
So for the most part, buyers aren't concerned about the logical points of the purchase.
If they were, the vast majority of us would be driving small, fuel-efficient cars with one-speaker radios.
So, I want you to think of your brand as a promise...a promise you make to your clients, prospects, employees, and even your vendors.
Here’s the thing though…It is necessary (in fact, imperative) that you are able to back it up.
You cannot build a successful, long-term brand on unsupported claims and wishful thinking.
It just will not OR cannot happen.
To separate you from your competition, your brand -- your promise -- has to differentiate you from others in the minds of your prospects.
WWW.PROFITABLEPERSONALBRAND.COM | 646-397-6095 |

2. 2 Profitable Personal Brand
Brand strategy
This is the reason you cannot use quality, integrity, or price when positioning yourself in your marketplace. It’s a watered down positioning at this point.
So many companies claim to offer these particular characteristics that none of them stand out from the others.
Logos, brochures, advertising and other forms of marketing may, in certain instances, be individual components of a branding campaign, but unless they are part of the system of determining a company's capabilities, direction, opportunities, and indeed its essence, they cannot--and should not--be referred to as branding.
To say that a new logo, for instance, is equivalent to a new brand is to believe that I can compete at Daytona International Speedway by slapping decals all over my car. Even if it ends up looking good, it's still not ready to -- or able to -- compete.
What this all boils down to is the fact that every business -- including yours -- has a brand.
The question is whether your brand is being determined by outside factors, or if are you actively building it on your terms.
WWW.PROFITABLEPERSONALBRAND.COM | 646-397-6095 |

3. 3 Profitable Personal Brand
Brand strategy
money-making RESOURCE
And now I would like to invite you to claim your Free Instant Access to my "Hot Brand Action: 5 High-Performing Strategies to Dominate Your Market and Add an Extra $1K-$10K to your Bottom Line" training when you visit http://www.profitablepersonalbrand.com/hot
You'll get one "plug-n-play" workbook AND a 60-minute Audio Replay of a teleseminar about using the exact strategies to get more clients, increase your impact and get paid.
From Nicole K. Lundy - the Money-Making Brand Strategist.
WWW.PROFITABLEPERSONALBRAND.COM | 646-397-6095 |