1. Thisis an advertforthe companyBMW, Theyare
advertisinganew car. Theyare tellingusthatthe
productis sleek,streamline andfastbyshowingthe
bonnet,doorsandpart of the window ina shark
shape,theyare connotingthe characteristicof a
shark ontoa car. I thinkthat thisadvertisaimedat
youngmenaroundthe age of 20 that wanta nice
lookingcarthat will getattentionfrompeopleand
go fast.I thinkthat itdoesreach itstarget audience
because youngermenwouldbe more drawntothe
shark shape thanwomenandolderpeople.
I wouldsaythat thisadvertissurreal because it
doesn’tinvolvereal people,Ithinkthatthe advertis
verycleverbecause itturnssomethingthatisusuallyquite dull intosomethingeye-catchingand
makesyoulookat it for a little while torealisethatitispart of a car. Inmy opinionitworksreally
well forthe productthat’sbeingsoldandfor the target audience.
Thisis an advertforNike,Theyare advertisingashoe (sneaker).
Theyare tellingusthattheyhave puta lotof time,labourandcare
inmakinga shoe and have thoughtaboutthe structure andhow it
isgoingto be puttogethercarefully. Ithinkthatthisadvertif
targetedat a youngerpeople andteenagersbecause theyare
makingshoesthatthe youthwill wear.Ithinkthat itdoesreach it
target audience becausesome youngerchildrenmaythinkthisis
howshoesare made.Ithinkit isa humorousadvert.The advert
worksbecause itgivesa nice visual effectandiseye-catching.
