Full Presentation on GPS

1. DEYA HARDWARES
Business Proposal
Submitted By
YASH KOTHAWALE(10-826)
DEEP A.MEHTA(10-831)
Under the guidance of
Dr. SAURABH MEHTA
Department of Electronics and
Telecommunication 2013-2014

2. WHAT DOES USB STAND FOR???
• USB stands for Universal Serial Bus
WHAT IS A DONGLE???
• Many devices smaller than a pack of gum can slip into the
Universal Serial Bus (USB) port of a computer.
• These devices are called USB dongles and add features to the
computer or machine that were not built in by the
manufacturer.
• This can include the ability to connect to wireless networks,
transfer data from the computer to the dongle, and increase a
system's security.
INTRODUCTION

3. BACKGROUND
•We would like to introduce ourselves as leading entrepreneurs engaged in
development and marketing of 3G Dongles.
•The firm named DEYA is managed by Mr. Yash Kothawale & Mr. Deep
Mehta.
•We will enter into the market of high speed dongles.
•The new product is a revolutionary technology and it will be a step ahead
of the internet dongles currently in the industry.
•The major funding towards the company will come from the owners of
the company. The rest of the funds will be obtained from the bank as a
loan.
•The company is expected to begin its operations by the year 2014 in the
month of April.

4. OBJECTIVES
Usually, in economics we assume firms are concerned with
maximising profit. So DEYA believes in the following
objectives:
•Higher dividends for shareholders.
•More profit can be used to finance research and development.
•Higher profit makes the firm less vulnerable to takeover.
•Higher profit enables higher salaries for workers
•Profit Satisficing
•Sales Maximisation
•Growth Maximisation
•Long Run Profit Maximisation
•Social/ Environmental concerns
•Co-operatives

5. MISSIONS
DEYA has the following missions to accomplish during its
operations:
•It is our mission to provide USB Dongles with better
connectivity and high speed and also to build effective long-term
relations with our clients with excellent services delivered in a
timely and cost-effective manner.
•It is also our mission to make wireless technology possible at
every stage which will be more reliable then the current wireless
technologies available in the current market

6. KEYS TO SUCCESS
The keys to our long-term survival and profitability are as
follows:
•People contributing at their full potential. Everyone can make a
difference.
•Delivering unmatched value to our customers.
•Being cost efficient in everything we do.
•Employing our resources effectively.

7. SWOT ANALYSIS
STRENGTHS:
•A step ahead of the existing technology which gives us an
upper hand.
•As we are an emerging company with a specific mission and no
experience we are well focused and determined to prove our
mettle.
WEAKNESS:
•No experience and limited funds and investments.
OPPORTUNITIES:
A large scope of expansion in all sorts of USB dongles due to
the availability of a huge market
THREAT:
We are at a risk from other companies which are our
competitors.

8. EXPENSES
START UP EXPENSES
PARAMETERS COST
RESEAERCH 2.5 LAKH INR
INSURANCE,LICENCE AND
PERMIT FEES
10 LAKH INR
EQUIPMENT AND
SUPPLIES
(50*1000)=0.5 LAKH INR
ADVERTISING AND
PROMOTION
5 LAKH INR
BORROWING COSTS 5 CRORE INR-LOANS
2 CRORE INR-INVESTORS
EMPLOYEE EXPENSES 7.5 LAKH INR (INITIALY)
TECHNOLOGICAL 5 LAKH
LAND 2 CRORE
MANUFACTURING UNIT 10 CRORE

9. 9%
6%
2%
3%
19%
8%6%
16%
31%
FINANCE
RESEARCH LEGAL
HARDWARE AND SUPPLIES ADVERTISEMENT/PROMOTION
BORROWING COSTS EMPLOYEE EXPENSES
TECHNOLOGICAL LAND
MANUFACTURING UNITS

10. SALES
PROFITS
0
1
2
3
4
5
6
2014
2015
2016
2017
2018
1
2.5
3.5
4.5
6
0
0.8 1
2.5
3.5
PERCENTAGE
YEAR
SALES AND PROFIT
SALES
PROFITS

11. ASSOCIATE CONCERNS
•The company has one associate concern which is TATA to
provide the broadband network connection which will be
incorporated in DEYA USB Dongles.
It is a global giant in 3G USB Dongles with high download and
upload speeds and also with high connection speeds.
•However our company shall retain the royalty and the
agreement is made on a profit sharing basis where our associate
will provide us with resources and the profit will be shared as per
the agreement.

12. COMPANY OWNERSHIP
•Around 50% of the company will be under the owners of the
company.
•Around 25% of the company will be owned by the investors
investing in the company
•The remaining 25% of the company will be available in the
form of shares to the public.

13. PRODUCTS
• Memory and Storage
• Wi-Fi® Connections Through
A Dongle
• Bluetooth® Dongles

14. • Security Devices
There are also proprietary USB dongles that act as a security
token to authenticate software in order to protect it from use by
unauthorized persons.
• Mobile Broadband Service Dongle

15. FINANCIAL PLANNING
•We are expecting negative growth in the first year of our
operation with no profits.
•This is because of the initial investments made in the company’s
interest and also due to the loan taken from the bank.
•According to our predictions we expect a positive growth with
an average turnover and profits onwards the third year of our
operation.
•In case our predictions turn out to be erroneous or wrong we
have a credit limit which will help us remain stable.

16. IMPLEMENTATION STRATEGY
•The company’s business strategy is to enter into an geographical
area where there is less competition and where the technology is
in its nascent stage so that it is easy to attract customers.
•Secondly the company will also publicize the product by the
means of advertisements so that the people become aware of
our product.
•Thirdly we are planning to offer various schemes to our
customers. The various schemes are:
1.Exchange Offers
2.Cash Back

17. FUTURE PLANS
•One of the most important plans to be implemented by our
company is to buy its own Bandwidth Spectrum so that we can
provide our own wireless network services unlike the current
scenario where we are just providing the hardware and the
network services are provided by us in collaboration with TATA
•To invest the gains of the company in Research and
Development and keep up the trend of coming up with a new
and better technologies time after time.

18. REFERENCES
• www.investopedia.com
• www.wisegeek.org
• www.economichelp.org

19. THANK YOU