Full presentation on GPS SYSTEM

1. Presented by :
10-848 Shubham Sharma
10-850 Sheetal Singh
10-851 Drashti Solanki
Under the Guidance of Dr. Saurabh Mehta
Vidyalankar Institute of Technology
Department of Electronics and
Telecommunication
2013-2014

2. ABOUT VENDING MACHINE
Eat Fresh Vending Machine is advent of a new line of business of food
vending machines .

3. Vending Services hopes to start with standard sandwiches in
2013 and aim to expand with other fat free products for
vending machines by 2015

4. It aims to provide good quality sandwiches at
reasonable price
It could be easily placed any convenient
location
We are assured of its instant success
amongst large population of people within
a short period of its installations

5. MISSION, VISION AND CORE
VALUES
 MISSION:
“To provide, manage and continually operate a
successful and sustainable operation that
provides fast food vending services and
rental services to various segments in the
market.”
 VISION:
“We would like to grow and diversify into other
areas such as shopping centers, office
buildings, and to be the sole provider for
fast food vending operations on Institutes
and schools around the country.”
 CORE VALUES:
Freedom
Responsibility
Support

6. Our Product
 Fast
 Easy to use
 Options to choose:
1.Veg Sandwich
2.Chilli Cheese Sandwich
3. Mayonnaise Sandwich
 Total Intake per machine-100 Sandwiches
Sandwich Type Quantity Cost
Veg Sandwich 45 25
Chili Cheese Sandwich 35 35
Mayonnaise Sandwich 20 40
Total 100 100

8. Initial Packaging and Pricing the
Sandwiches
• We will chose red color because it triggers the thought of healthy
lifestyle.
• We also plan to include a zip lock seal on the package to in the
freshness for a longer period of time.
Using the initial survey we have found the price of three type of
sandwiches will be:
Vegetable Sandwich
Rs25
-
Chili Cheese Sandwich
Rs35
Mayonnaise Sandwich
Rs40

9. PROCESS CYCLE

10. Target Market
Malls and Shopping
Centres
College Campus
Stations
Office
Complex/Schools
40%
20%
17%
23%

11. Review Of Initial Resources
During the initial years
3 Managers :
1. Organizational Manager
2. Marketing Manager
3. Financial Manager
1 vending machine attendant
Then gradually we intend to increase staff by –
1. One attendant in specific area
2. One part time attendant for evening shift
3. Permanent technical helper
 Team Members
 No of Vending Machines
Initially for 2 months 1 Vending Machine will be placed in College Campus
In 3rd Month 1 more Vending Machine will be placed at Railway Station

12. ACTIVITIES
Weekly Monthly Daily
Overages
Shortages
Trends
Thefts

13. Marketing Objectives
• Targeting the residential people and college students and providing them
with a hot meal on the go; that is fast and easy to obtain.
• Advertisements
 ADs in Newspapers
 Posters will be displayed near railway stations, bus stands and
in college campus
 Buyers will get coupons in every product they buy. After every week
person with max no. of coupons will get free products worth Rs200
• Our website will feature information about all of our products and their
locations.
In future online reservations will be offered, where consumer will get
option to choose the type of sandwich and a token no. will be provided
using that they can get their order from any vending machine.

14. SWOT ANALYSIS
STRENGTHS
Excellent quality
Quick services
Wider distribution
Less man-power
Convenient location
WEAKNESSES
Initial diversification of food items
Storage space
OPPORTUNITIES
Including other food products like
pizza roll and energy drinks
Use of credit cards
E-ordering
THREATS
Space availability
Competition with other
similar companies
SWOT

15. Financial Planning
Investment in 1st Month : Rs 99400
Cost Break up of Consecutive Four Months
1st Month 2ndMonth 3rd Month
(Addition of One New
Vending Machine)
4thMonth
Vending Machine 50,000 Nil 50,000 Nil
Salary of Attendant 7000 7000 7000 7000
Rent (land) 2000 2000 4000 4000
Cost of Stock 37,800 37,800 75,600 75,600
Advertisement 2600 1500 1000 Nil
Total 99400 48300 1,37600 86600

16. Total Earnings in consecutive Four Months with assumption that Total Earning in these Months is same
Financial Planning
Month Investment(In Rs) Earnings (In Rs) Profit/Loss(In Rs)
1st Month 99400 94500 4900
2nd Month 48300 94500 46200
3rd Month 1,37600 189000 51400
4th Month 86600 189000 1,02400

17. PROFIT/LOSS ANALYSIS
0
20
40
60
80
100
1st
Month
2nd
Month
3rd
Month
4th
Month
LOSS
PROFIT
Monthly

18. PROFIT/LOSS ANALYSIS
0
20
40
60
80
100
1st Year 2nd Year 3rd Year 4th Year
Yearly
Profit

19. PROFIT/LOSS ANALYSIS
0
10
20
30
40
50
60
70
YEAR 1 YEAR 2 YEAR 3

20. References
• http://www.alibaba.com/showroom/sandwich-vending-machine
• http://www.hotfoodmatic
• http://fr.slideshare.net/CristianPistol/eat-fresh-vending-machine-marketing-plan

21. Eat
fresh.livefresh