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[Year 2013-14 ] GSM vs CDMA
1. UNIVERSAL REMOTE
CONTROL
Business Proposal
Submitted By
Monika More(10-835)
Neha Satam(10-846)
Snehal Shete(10-849)
Under the guidance of
Dr.Saurabh Mehta
Department of Electronics and Telecommunication
2013-2014 1
2. Introduction
โข New multimedia devices everyday
โข Gadgets like DVD players, VCRs, set top
boxes, HD sound system, home theatres,
security appliances, air conditioners, heaters
used daily
โข Each device with its own remote control, thus
clutter of such devices
โข Universal Remote Control- no clutter, easy
control for all devices in single device
2
3. Objectives for Company
The five year goals for the company are the
following:
โข Achieve break-even by year two.
โข Establish long-term contracts with at least four
global clients.
โข Establish a minimum of a 98% customer
satisfaction rate to establish long-term
relationships with our clients and create word-
of-mouth marketing.
3
4. Services Offered
โข Product Display Information
โข User Notifications
โข Network Neutral
โข Modality Independence
โข Use whatever control device is handy
โข Dynamically Upgradeable
โข Polyglotism
4
5. SWOT Analysis
โข Strengths
o Strong management team
o Team with the zeal to work and perform
o Proprietary technology
โข Weaknesses
Start-up with no experience
5
6. SWOT Analysis contd
โข Opportunities
o Expansion of product line
o Addition of related service
o Targeting new market
o New and emerging
o Fast-growing market demand, with an
oligopolic market
โข Threats
Possible new competitors drawn to the ripening
market 6
8. Cost Estimation
Particulars Cost
Raw Material Rs. 5,00,000
Employee Salary Rs. 6000 x 12 x 20
Stationary Rs. 2000
Phone and Electricity Rs. 2000 x 12
Rent Rs. 9,000 x 12
Other Rs. 4,00,000
Start-up Expenses= Rs. 25,00,000
Cost of one unit= Rs. 600
8