1. Sarah B. Watson
10980 Milestone Drive
Mechanicsville,Virginia23116
804.399.2392
sarahbwatson@comcast.net
Capabilities Profile
Accountable and trusted leader that seeks out and solves challengingbusinessproblems,whilecreatingvaluefor the brands a nd
organization.
 Accomplished in developing, coordinating,and communicatingreimbursement policy and strategy,both longrange and
roadmap planning.
 Expertise in trainingand development of sales professionalsto increasemarket shareand profitability with emphasis on
trouble-shootingrestrictions and roadblocks
 Contract negotiation experience with institutions and major insurancecompanies
 Experience with legal,finance,regulatory and contract operations to ensure effective product access and pull -through
 Strong projectmanagement development and execution, to includesales,marketing,and managed care
 Exceptional communication,leadership,analytical,presentation,and organizational skills
Professional Experience
9/2013 - Present
Nicox, Inc.
Fort Worth, Texas
SeniorManager,ReimbursementandTraining
 Effective in evaluatingreimbursement environment (coverage, coding,and payment) and executing strategies to ensure
maximum reimbursement and market access for multipleproducts (buy& bill and LDT)
* Leverage valuablecollaboration with key business partners to develop and execute strategies and tactics to
optimize reimbursement from key payers
* Extensive design and analysisof weekly reimbursement reports
* Direct sales teamon how to aid physicians and their supportstaff in the reimbursement process
* Create and present monthly State of the Business Reimbursement report to executive leadership
* Develop reimbursement supportand trainingmaterialsfor sales and marketing
* Providetrainingto sales and marketingon the fundamentals of healthcareeconomics
 Accomplished in creating,designing,developing and implementing all sales and brand training,as well as management of
all trainingevents
* Designed curriculum(modules & workshops) and executed trainingfor multipl eproduct launches
* Designed curriculum(modules & workshops) and executed trainingfor multipleinitial sales trainingclasses
 Strong collaboration with Marketing, Sales,Clinical,BusinessDevelopment, Executive Leadership Teams , and KOL’s
 Co-managed multiplemarketing projects (Sales aid development, digital marketingprojects,AdBoards, etal.)
 Successfully managed multipleexternal vendors, to includeReimbursement Support, TrainingSpecialists and InsideSales
Team
07/2011 – 09/2013
Galderma Laboratories
Fort Worth, Texas
Regional AccountManager,EastCoast
 2012 President’s Award Winner
 Instrumental in building/developingfirstever RAM Program at Galderma
 Created market access in key regional accounts on east coast,to includeall Blues
 Effective in working with internal customers (sales,senior management, marketing, and training) to increasemarket share
within key accounts

2. Sarah B. Watson
2
12/2003 – 07/2011
Inspire Pharmaceuticals
Raleigh,North Carolina
AccessDevelopmentManager,UnitedStates
 Successful in maximizingpull-through of national payer contracts
 Firstand only ADM at Inspire
 Worked with top sales performers and managers to increasemarket shareand profitability within key payers and overall
geography
 Worked directly with sales,training,and managed careaccountteams to overcome costobjections and create value
propositions for clients,to includenational presentations
 Worked with Sales Ops and Marketing to create useful managed carereports and sales aidsfor accountteam, managers,
and sales force
Regional AccountManager,Southeast
 Increased profitability,market share,and formulary status of AzaSite® within southeastregional payers
 2009 National MVP Award
 Managed 18 million lives;accounts included Blues and Federal Employees Benefit Plan
SeniorTerritoryManager,Norfolk/Richmond
 Specialty sales representativeresponsiblefor three products: Restasis®,Elestat®,and AzaSite®
 Call universeincluded ophthalmologists,optometrists,allergists,and pediatricians
 Consistentsales performancefor multipleproducts,Top 10%
03/2002 – 12/2003
Biovail Pharmaceuticals
Bridgewater, New Jersey
SpecialtySalesRepresentative
 Sold multipleproducts to psychiatrists,cardiologists,nephrologists,OBGYN, and primary care
 DistrictRepresentative of the Quarter, Q4 2002,Q1 2003, and Q2 2003
 Promoted to Product Launch Team Leader and Advanced Sales Trainer
08/1998 – 03/2002
Nestle Clinical Nutrition
Deerfield, Illinois
District Manager, Sales
 Long-term care and Generalist/Hospital Representative
08/1992 – 08/1998
Hanover County Public Schools
Hanover County, Virginia
Classroom Teacher and Trainer
 MultipleNational Awards for Education and Leadership
Academic Education
Bachelor of Arts, Elementary Education
Virginia Tech,May 1992
References
Availableupon request