Shawn Wiltse is an executive with expertise in sales, marketing, business development, and strategic planning. He has over 15 years of experience leading sales and marketing operations for SaaS and technology companies. Currently, he is a Senior Account Executive at MNJ Technologies where he manages key accounts and develops technology solutions for corporate and educational clients. Previously, he was Vice President of Sales and Marketing at Brandivation, where he directed all sales and marketing efforts and helped launch an online marketing platform for small businesses. He has a proven track record of driving revenue growth through new business development, product positioning, and sales strategy.
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SHAWN WILTSE
4339 New Haven Avenue | Gurnee, IL 60031
Phone: (847) 833-1898 | Email: Shawnwiltse@gmail.com
~ EXECUTIVE SALES & MARKETING MANAGEMENT ~
Executive with expertise in driving and impacting brand awareness, revenue, growth and company direction.
Performance-driven sales executive possessing expertise in leading business operations, large-scale business
development, sales and marketing operations, product positioning, SaaS product development, top-line strategy
development and team oversight. Expertise in managing high-impact sales strategies that drive business growth
and maximize profits through the development and launch of strategic sales objectives and solutions designed to
enhance competitiveness, spearhead market growth, increase sales revenue, and achieve net profit yields. Top
producer adept in leading processes and complex negotiations, while managing sales team performance,
communicating brand identity, and overcoming business challenges.
Solution Sales Operations
Product/Brand Positioning
Key Account Management
New Business Development
Enterprise Software/SaaS
Product Design/Development
C-Level Executive Relations
Revenue & Profit Growth
Strategic Business Planning
Process Improvement
Team Management
Training & Development
PROFESSIONAL EXPERIENCE
MNJ Technologies Buffalo Grove, IL 8/2016 - Present
SENIOR ACCOUNT EXECUTIVE
Manage and drive all aspects of key account management, to include the needs assessment, consultation and provision of
technology solutions to corporate and educational institutions, to include virtualization, storage, network and internet
connectivity, security, and cloud solutions.
Serve as an IT liaison between clients and manufactures/engineers; partner in identifying opportunities for
process improvements.
Collaborate in the development and implementation of sales plans and strategies designed to
accommodate continuing growth objectives.
Identify new market opportunities and devise creative strategies to penetrate those markets; establish new
sources of revenue and expanded existing business relationships to generate additional revenue.
Brandivation Chicago, IL 2/2008 - 8/2016
VICE PRESIDENT ~ SALES & MARKETING
Directed all aspects of SaaS sales/marketing to drive long-term profitable growth through organizational optimization, team
building, product development, key process/procedure development, and the implementation of high-impact strategies. Led the
presentation of innovative business proposition to C-Level executives/industry leaders to demonstrate product functionalities
worthy of investment; Citibank, Wells Fargo, Guaranteed Rate, The Private Bank, Fifth Third Bank, and Inland.
Partnered in the creation and launch of a sales, marketing and customer management platform designed to
benefit small and medium-size businesses to increase sales, profitability, and conversion.
o Allowed for customizable websites, automated voice response systems, text response, QR code
creation/management, email drip systems, landing page creation, brochure creation, partner and list management,
social media/craigslist postings, and lead management with data enhancement.
Designed software that included mobile marketing tools with an advertising component allowing for
cobranding, while providing real-time lead capture with notification and reporting.
Identified opportunities for SaaS sales process improvement; facilitated successful implementation of new
programs ensuring a well-defined, efficient sales process.
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Collaborated with management team to develop and implement plans for the infrastructure of operations,
processes, and personnel designed to accommodate the rapid growth objectives of the organization.
Identified new market opportunities and devised creative strategies to enter those markets.
Maintained awareness of all economic and vital statistics in order make changes in sales initiatives.
Managed and developed staff to consistently drive and achieve all established growth initiatives.
Tracked and analyzed sales pipeline metrics to drive continuous improvement; directed, managed and led
the strategy of company resources and partners throughout the sales cycle.
Generated over 6500 new realtor relationships with real estate brands such as Re/Max, Keller Williams,
Coldwell Banker, Century 21, Exit Realty, and Weichert Realtors.
Coordinated and facilitated the training of groups ranging from 5 to 250 attendees in live seminar,
classroom and webinar environments.
Promoted software product as a featured speaker at conventions, special events, and trade shows.
The Business Software License Exchange/IP Recovery 5/2004 - 2/2008
VICE PRESIDENT OF SALES
Led and directed all sales, business development and client service initiatives and operational activities focused on the buying,
transferring and sale of software licensing rights, while offering asset recovery income to C-level executives and assisting with
the identification and inventory of software licensing rights. Helped C-level executives meet obligations from the Sarbanes-
Oxley Act of 2002.
Partnered with IP Recovery to pursue new/additional revenue streams, new strategies for license
acquisition, and to add the ability to monetize copyrights, patents, trademarks, domain names and
customer lists.
Negotiated rights to market/sell the intellectual property of companies that were downsizing, acquiring,
merging or ending business lines; notable customers include IBM, Service Merchandise, Montgomery
Wards, New Century Financial, Circuit City.
Offered unique solutions regarding new and used licenses to address shortages, while providing license
inventory and discovery services.
Oversaw the successful management of sales and business development activities including the acquisition
and penetration of new clients in order to meet the objectives of the company’s overall business plan and
strategy.
Analyzed customer data and trends to develop scalable and flexible best practice solutions for client
interaction, sales and managed services.
Championed the recovery of over $8M with profitability margins of 25-30%.
EDUCATION
BACHELOR OF SCIENCE ~ ACCOUNTING
Southwestern University, Georgetown, TX