2. Acesse Corporation
Interactive Portfolio
This is an interactive portfolio. Click on images and
links to watch videos, read blogs, visit social media
channels, and view presentations.
3. Acesse Corporation
Overview
Directed global content strategy aiding in revenue
growth from $250 million to over $700 million
Originated global brand standards and analytic measurement practices
Led a team of best-in-class marketing professionals in content creation
of social media, websites, SEO, blogs, infographics, video & event
scripts, print collateral, press releases, and customer communication &
education
Directed, facilitated and integrated content and social media strategies
and best practices across the web
Supervised online reputation for the company and all related products
and brands
Planned and executed a 3-day $2 million global conference with live
translation into 6 languages
4. Acesse Brand
We created Acesse branded marketing materials to support
the Acesse brand including business presentations, videos,
corporate blog, and social media channels to build brand
awareness and equity.
6. To introduce the new brand we created a social media teaser
campaign followed by a product website, sales sheets, videos,
blog, customer communications, sales promotions, and
product support upon the release of the product.
YouSmart (previously Acesse University)
eLearning
7. YouSmart (previously Acesse University)
eLearning
We developed a collection of videos to support the launch
including a brand video, product support video, promotional
video, and videos to enhance product interactivity.
8. YouSmart (previously Acesse University)
eLearning
We created different sales sheets focusing on three different
aspects of the YouSmart product. These sheets targeted
different learning interests for small business owners.
9. YouSmart
(previously Acesse University)
eLearning
We also created more
detailed category specific
sales sheets for customers
as they go deeper in the
sales funnel.
We also created quick start
guides and tutorials to aid
in the on-boarding process
to reduce churn after
purchasing the product.
10. YouWeb
Website Builder
We supported the YouWeb product release with
website creation, social media, blogging, sales
sheets, videos, and product support materials.
11. We also developed customer communication
and education through a Quick Start Guide,
Knowledge Base Articles, FAQs, slide docs,
and video tutorials to support our customers.
YouWeb
Website Builder
12. Advertising
Acesse Ads Platform
I led the research and creation of the materials to support an
existing product, Acesse Ads including revamping the website
copy, video creation, social media assets, a social media
awareness campaign, sales presentations, FAQs and
tutorials.
14. Events
I led an event planning
team that planned and
executed the 2014 Acesse
Las Vegas conference,
Ad:Tech New York, Hong
Kong, and an international
event tour through APAC.
15. Connect
My website saraksummers.com features a collection of
blogs and past work as well as my complete resume.
Visit my SlideShare channel to see more professional
presentations including my social media portfolio while at
Deluxe Corporation, which shares my social media strategy
and measurable results.
Connect with me through LinkedIn, Twitter, or email to set
up a meeting to discuss how I can help you with your
marketing strategy.