Portfolio of Jessica Sheahan's Social Media & Digital Marketing experience

1. Jessica Sheahan
Social Media Marketing
Professional

2. Relevant, Timely & Quality Content Will
Drive Your Brand’s Social Media
I moved into the role of Social Media Specialist at Weigel
Broadcasting Co. in October of 2013.
I was able to grow MeTV’s national and local brands exponentially,
most notably growing MeTV’s Facebook fan base from 75,000 likes to
nearly 200,000 likes in only six months.
This accounts for a growth percentage of 167% which was fueled
entirely by quality content, educated insights based on analytics and
a high engagement rate with our fans.

3. Audience Familiarity
Brand Voice
A/B Testing
Analytics

4. Reversing Negative Brand Sentiment

5. Use Brand Voice to Your Advantage

6. Get In Character
Reverse Negative Brand Sentiment

7. Give Your Fans What They Want!

8. Viral Posts Can be Created From Content,
Not Cash!

9. Quality Content Leads to the Viral Spread of
Information on Social Media

10. Copy Writing & Graphics

11. Following Trending Topics on Twitter:

12. Following Trending Topics: #TheDress
When #TheDress exploded
on Twitter at the end of
February 2015, I saw an
opportunity to join the
conversation as Kmart on
Twitter and proposed the
attached image & tweet.

13. Cross-Platform
Promotional Opportunities
Vine
Twitter
Instagram
You can improve consumer
brand recall by using the
same messaging and imagery
across social platforms. This
strategy reinforces your point
on multiple platforms which,
in turn, improves the chances
of a consumer choosing your
brand.

14. Instagram
Regardless of the style of copy &
creative required to bring a concept
to life, I have the skills necessary to
drive likes, online traffic & revenue.
14

15. I’ve Been Invited To Thanksgiving Dinners…

16. And Have Impressed Collectors With My
Nostalgia-Knowledge…

17. Red Hot Chili Peppers

18. Get Trolled? Troll Harder.

19. Vine
Sears:
• Grew Vine following from
under 4K to 5.5K in 6 months
• Loops have increased from
8K to 25K
• 15+ unique concepts/creative,
translated across social media
platforms
Kmart:
• Grew Vine following from
under 4K to nearly 7K in 6
months
• Loops have increased from
61K to over 111K
• 20+ unique concepts/creative,
translated across social media
platforms

20. LinkedIn Endorsements
Sears Holdings Corporation
Amber was the Social Media
Content & Creative Manager
at SHC until February 2015. I
worked closely with her to
hone my copy writing &
editing skills in addition to
producing content for her
platforms.
Jillian is a peer of mine in my
role as Social Media
Moderator at SHC.

21. LinkedIn Endorsements
Weigel Broadcasting Co.
Melissa is the Marketing
manager of Weigel’s stations.
We worked hand-in-hand
together for the two years I was
with the company.
Neal is the Vice Chairman of
Weigel Broadcasting – MeTV is
his brainchild.
I was Nancy’s client at Weigel &
Greg advised me on MeTV
social media marketing creative.

22. Testimonials From Upper-Level Management
As Social Media Manager at
Sears Holdings Corporation,
Natalie has been my direct
manager since I joined the
SHC team as a contractor in
June 2014.
Adriana was the Division Vice
President of Digital Media
Marketing, and the head of
our Business Unit at Sears
Holdings Corporation until
February 2015.

23. Testimonials from Team Members