Travel Website Redesign & Reconstruction

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A web communications project

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Travel Website Redesign & Reconstruction

  1. 1. A Web Communications Project Travel Website Redesign and Reconstruction
  2. 2. World Wide Web <ul><li>Network of interlinked hypertext documents that are accessed through the Internet </li></ul>
  3. 3. Communications <ul><li>The art and technique of effectively transmitting information or messages to an audience . </li></ul>
  4. 4. Web Communications <ul><li>The art and technique of effectively transmitting information to an audience on the World Wide Web . </li></ul>
  5. 5. Why? <ul><li>Almost everyone has access to the Web. </li></ul><ul><li>Easier and faster to share information. </li></ul><ul><li>Cost-effective means of communicating and advertising in the 21 st century </li></ul><ul><li>(ex. Obama’s political campaign, Google ads) </li></ul><ul><li>The Web is recession proof ; everybody will always have access to the Web. </li></ul>
  6. 6. What is the goal? <ul><li>Expand reach to younger demographic </li></ul><ul><li>Build trust as a brand </li></ul><ul><li>Create consistency as a brand </li></ul><ul><li>Be at par with other international </li></ul><ul><li>travel booking sites </li></ul><ul><li>Take advantage of the Web advent; ride the wave! </li></ul>
  7. 7. How do we do this? <ul><li>Improve website user experience </li></ul><ul><li>Create means for audience to participate </li></ul><ul><li>Set quality standards for content, layout and images </li></ul><ul><li>Enrich site content </li></ul>
  8. 8. 1. Improve website user experience <ul><li>What is it? </li></ul><ul><ul><li>It is the experience that a person has as a result of their interactions with a product according to its design . </li></ul></ul>
  9. 9. <ul><li>Improve website user experience </li></ul><ul><li>This is what everyone (yes, including you) looks for in a great website: </li></ul>Examples of sites with good user experiences: Apple, Expedia, Facebook, Google
  10. 10. <ul><li>Right now, the Web is in a second generation called Web 2.0 . </li></ul><ul><ul><li>Web 2.0 </li></ul></ul><ul><ul><li>What? – it’s using the Web to facilitate sharing , collaboration and communication . </li></ul></ul><ul><ul><li>Example? – Facebook, Wikipedia, Twitter, Blogger </li></ul></ul><ul><ul><li>What it means? – People love to share. </li></ul></ul><ul><li>Users also provide content . </li></ul><ul><li>It’s a fast way of growing a site </li></ul><ul><li>and attracting attention ! </li></ul>2. Create means for audience to participate
  11. 11. 2. Create means for audience to participate <ul><li>How? </li></ul><ul><ul><li>Comments on posts </li></ul></ul><ul><ul><li>Hotel ratings and comments </li></ul></ul><ul><ul><li>Subscribe to posts (RSS feeds) </li></ul></ul><ul><ul><li>“ Email this article” function </li></ul></ul><ul><ul><li>Be on people’s Facebooks </li></ul></ul>
  12. 12. 3. Set quality standards for content, layout and images <ul><li>“ Why would I trust a site that doesn’t even care about the quality of its content?” </li></ul><ul><li>Sharp images </li></ul><ul><li>Compelling and useful content </li></ul><ul><li>Simple fonts for optimal readability </li></ul><ul><li>Understandable layout </li></ul><ul><li>Stick to the branding: color scheme, positive impressions, tag lines, values </li></ul>
  13. 13. 4. Enrich site content <ul><li>Compelling and useful content </li></ul><ul><li>Striking and relevant photos </li></ul><ul><li>Completeness of information </li></ul><ul><li>Consistency of information </li></ul>
  14. 14. In summary… <ul><li>The new site should be: </li></ul><ul><li>Easy </li></ul><ul><li>Useful </li></ul><ul><li>Striking. </li></ul>
  15. 15. Very interesting resources <ul><li>Design and brand strengthening as powerful investments ( http://www.uie.com/articles/design_and_branding/ ) </li></ul><ul><li>Web 2.0 design elements ( http://www.synaxiom.com/website_solutions/web_2.0/web_2.0_design.html ) </li></ul><ul><li>The user experience master ( http://www.apple.com/ ) </li></ul>
  16. 16. The End! <ul><li>“ When we create designs that focus on ensuring users accomplish their goals , we are likely having a long-term positive effect on the strength of the brand .” </li></ul><ul><li>– User Interface Engineering </li></ul>

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