1. Create your own editorial newsfeed and syndicate it
to “affiliates” via the web

2.  Create your own branded newsfeed which yields
“earned” media placements
 Engage your viewer through creative content that
gets editorial placement
 Inform and connect with a story that offers “news
you can use”
 Cost effective reach, engagement and conversation

3.  Follow a news “package” format with a “presenter” or
voiceover to give context.
 Create a video series that’s action oriented with useful tips and
facts
 Using easily accessible elements like text, jpegs, and graphics
as part of video package
 Produce hi-quality HD video and keep total running time to 5
minutes
 Ongoing engagement each month with multiple videos

4.  Distribution tailored to budget and creative
 Large “marquis” sites like AOL, NBC, Dailymotion.com
 Network of specialized destinations like mommy bloggers and
video sharing sites (Vimeo, Youtube)
 Guaranteed impression numbers
 Ongoing partnership development with sites for placement