2. Your company has great stories
to tell - your customers are interested
in those stories. Let’s find a better way
to help you build and share those stories.
Page 2
3. 4 Introduction
5 Our Point of Difference
6 Content Marketing
7 Content Marketing Services
10 Social Media Marketing
11 Social Media Services
12 Social Media Channel Development
13 Social Media Platform Software
14 Your Content Team
15 Your Social Media Team
16 Get Social
17 Grow Social
18 Be Social
TABLE OF CONTENTS
Page 3
4. The main problem we solve is
how to generate quality, engaging
content that can be shared via
social media with your prospective
audiences.
Transeo is professional services BPO
firm specialising in media and publishing
services. Our mission is to assist businesses
to build offshore sales, support and
marketing professionals to deliver quality
content and social media marketing
experiences for their customers.
Page 4
5. PHOTOSHOP
AFTER EFFECTS PREMIERE PRO
INDESIGN
FLASH
ILLUSTRATOR
BRIDGE
FIREWORKS DREAMWEAVER
OUR POINT OF DIFFERENCE
Markets Served
With offices in Sydney, Australia and
Cebu, Philippines our business is
positioned well to service global
markets where cultural similarities exist.
We currently offer service solutions in the
following market regions:
USA & Canada - Asia Pacific - Australia & NZ
transeo.com.au Page 5
Investing in training, certifications and continued
education is how we differentiate our business. Build
your offshore content and social media marketing
teams with cutting edge skills.
Adobe Creative Cloud
6. 16 Essential tools
of Content Marketing
Buyer Personas
Metrics
Sales Funnel
Inspiration
Brainstorming
Story Lines
Editorial Processing
Content Generation
Brand Development
Marketing Options
Channel Distribution
Story Evolution
Customer Feedback
Results
Reviews
Renew
CONTENT MARKETING
Content marketing is any marketing that
involves the creation and sharing of media
and publishing content in order to acquire
and retain customers.
This information can be presented in a
variety of formats, including news, video,
white papers, e-books, infographics, case
studies, how-to guides, question and answer
articles, photos, etc.
Page 6wikipedia.org
7. Your content options
Blog
CONTENT MARKETING SERVICES
Today you can become your own media
and publishing company. Your website is
the hub for your content marketing and
your social media channels are used to
drive your visitors back to your website
for further engagement in your company
brand.
A blog is a discussion or informational section of a
website published on the Web and consisting of entries
(“posts”) listed from most recent first.
Podcast
A podcast is a digital medium that consists of an episodic
series of audio, digital radio, PDF, or ePub files
subscribed to and downloaded through web syndication
or streamed on-line to a computer or mobile device.
Webinar
Web conferencing may be used as an umbrella term for
various types of online collaborative services including
web seminars (“webinars”), webcasts, and peer-level web
meetings.
Video
Video is an electronic medium for the recording, copying,
playback, broadcasting, and display of moving visual and
audio media.
Ebook
An electronic book is a book-length publication in digital
form, consisting of text, images, or both, readable on
computers or other electronic devices.
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8. Your content options
Infographics
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With the ever changing environment of
marketing businesses online, the
opportunities to build memorable,
engaging, sharable content has never
before been this exciting. You can build
a variety of your own content, post it
to your social networks and then analyse
the effects of your content and social
media activities.
Information graphics or infographics are graphic visual
representations of information, data or knowledge
intended to present complex information quickly and
clearly.
Blog Covers
A blog cover is the digital image located at the top of a
blog and in the blog list to provide a visual display of the
topic of the blog.
Social Covers
Social covers are the designs used for each social media
channel. Social covers provide ways to diplay products
and services and show the personality of a business.
Digital Brochures
A digital brochure is used as a method to market the
products and services of a business. They are generally
designed to be displayed on digital devices like
desktops, tablets and mobile phones.
Presentations
Presentations are used to provide information about a
service or product in a variety of formats to assist with
explaining the value proposition of a business.
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3
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9. Your content options
Email Marketing
How will you build and share your
content? What would your company look
like if you decided to become your own
media and publishing company?
Decide today to become your own media
company, control your own content
assets and engage your followers to
learn more about your brand.
Email marketing is used to provide promotional
marketing, product knowledge, or new stories to a
subsciber base of customers.
Social Curation
Social curation is the process of using content from other
sources to promote your products and to align yourself
with the thought leaders in your industry.
Promotional Content
Promotional content is the content used to promote
various products and services of a business. Promotional
content can take many forms including: text, imagery,
video, audio and animations.
Website Content
Web content is the textual, visual or aural content that is
encountered as part of the user experience on websites.
It may include, among other things: text, images, sounds,
videos and animations.
Slide Shows
A slide show is a presentation of a series of still images
on a projection screen or electronic display device,
typically in a prearranged sequence. Slide show sharing
websites are used for online digital publications.
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10. You can’t be everything to everyone
and your budgets will determine how
many channels you can manage at
one time. Pick the channels where
your customers are most likely to be
and start there.
SOCIAL MEDIA
MARKETING
Are you anti-social?
Social media marketing is
the process of gaining
website traffic or attention
through social media sites.
wikipedia.org Page 10
11. Social Media Marketing is where you post
your memorable content on social net-
works to allow your audience to engage
with you. Its about what matters most to
your customers and how you choose to
share your stories to help them along the
buying process. Social Media allows you
to market your ideas to virtually the entire
world in an instant.
Channel Strategies
Social Profiles
Creative Designs
Covers and Profiles
Connection Building
Follower Engagement
Competitions
Activity Updates
Social Posting
Influencer Building
Content Curation
Keyword Development
Channel Connection
SOCIAL MEDIA
MARKETING SERVICES
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12. Acquire all your social channels and then commence
your strategies and allocate resources for the channels
that matter most. Where your customers are, is where
you should be, with a focus on how you can best serve
your customers needs through that medium. Over time
as you grow you can then adapt to add more channels
and use alternating content across those channels. Its
not always about selling on these channels, its about
engaging your audience.
SOCIAL MEDIA
CHANNEL DEVELOPMENT
CHANNELS
transeo.com.au Page 12
13. Powerful Social Media Software
Sprout’s Social Media Management Platform Includes
Unified Smart Inbox to streamline
engagement.
A Powerful Solution for Social
Media Engagement &
Customer Care
Social CRM tools including shared customer
records.
Sophisticated analytics and unlimited custom
reports.
Customer support features like tasks and
Helpdesk.
Team collaboration tools including live activity
updates.
ENGAGEMENT
Start the Social Conversation with
Our Robust Publishing Tools
MONITORING
Monitor the Messages that
Matter the Most
SOCIAL CRM
Evaluate Your Efforts with
Integrated Social Media Analytics
PUBLISHING
Collaboration Tools Make
Social Media Management a
Team Effort
ANALYTICS
Manage Your Customer
Relationships with Ease
COLLABORATION
Deliver Exceptional
Customer Support with Helpdesk
HELPDESK
Stay Productive on the Go
MOBILE
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14. Your content creation team consists of trained professionals
to create, edit and manage all of your content marketing needs.
Creatives in the fields of writing, editorial, digitial and graphic design,
video production and other content building are all on hand to assist and
produce your content.
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YOUR CONTENT TEAM
15. Your Social Media Team
Your social media marketing team has the
job of managing your content assets across
your social channels and networks. Social
posting, social curation, connection
building, engagement services and
analytical reviews are all part of your social
teams job descriptions.
Page 15transeo.com.au
16. Get Social is a program designed for companies
getting started with their content and social media
marketing. Implement a content calendar, generate
a content development plan and open your social
channels.
Content and Social Media Director
Social Engagement Associate
Creative Design Buiness Unit
Writer and Content Network
Program includes:
Content and
Social Media Team
GET SOCIAL
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Access to a minimum of 40 hrs / mth
Editorial Team
Content Marketing Team
Social Media Marketing Team
Social Analytics / Reporting
17. Grow Social is a services program developed
for companies that are progressing from the
startup up content and social media marketing
phase and are looking to expand their content
efforts and actively develop more content to
post across their social channels.
Content and Social Media Director
Content and Social Media Manager
Editorial Manager
Social Engagement Associate
Creative Design Business Unit
Extensive Writer and Content Network
Video and Animation Creatives
Program includes:
Expanded Content and
Social Media Team
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Full time services and management program
Access to a minimum of 80 hrs / mth
Expanded Editorial Team
Expanded Content Marketing Team
Expanded Social Media Marketing Team
Next Day Design Turnaround
Social Analytics / Reporting
GROW SOCIAL
18. Content and Social Media Director
Executive Marketing Assistant
Content Services Manager
Social Media Manager
Editorial Manager
Social Engagement Associate
Digital Content Associate
Creative Design Buiness Unit
Writer and Content Network
Video and Animation Creatives
Program includes:
Complete Content and Social Media Team
Page 18
Full time services and management program
Access to a minimum of 160 hrs / mth
Complete Editorial Team
Complete Content Marketing Team
Complete Social Media Marketing Team
Priority Design
Unlimited content edits
Social Analytics / Reporting
Be Social is a full services program developed
for companies that are focused on building a
complete content and social media marketing
team to work in with their current markeing
teams. Designed to generate high volumes of
content managed across an extensive web and
social media environment.
BE SOCIAL
19. Content and Social Media Marketing
together will help you tell and share your
stories with your audience. The biggest
questions are what stories, what formats
and which channels to use.
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20. Page 20
Sydney Office
Darling Park - Tower 2
Level 21, Suite 501
201 Sussex Street
Sydney NSW Australia 2000
Philippine Office
Apple One - Equicom Tower
16th Floor Mindanao Avenue
Cebu Business Park
Cebu City Philippines 6000
1300-367-988 +61-2-9119-2220 (fax) +61-2-9119-2217
support@transeo.com.au transeo.com.au
