Social Media Portfolio
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Detailing my experience, work samples, and analytics while managing social media accounts for AmeriHealth New Jersey and The Hip Hop Speakeasy.
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Social Media Portfolio
- 1. Ryan Stone Social Media Portfolio
- 2. About Ryan I am currently a student at Drexel University majoring in Communications. I am pursuing a career involving media communications. I am an Eagle Scout, the founder and owner of a music blog, a Philadelphia- based radio host, a staff writer for Drexel University’s student newspaper, a proud Phi Theta Kappa member, and a passionate mind searching for a challenging and fulfilling career.
- 3. My Experience AmeriHealth New Jersey Cranbury, NJ Marketing Communications Intern March, 2015 to September, 2015 • Curate, oversee, and manage social media content daily for company’s social media accounts • Write mailings to go out to customers, employees, or insurance brokers • Design and develop marketing collateral • Proofread language for coworkers in digital and print formats • Maintain company’s apparel inventory The Hip Hop Speakeasy Glen Gardner, NJ Owner/Music Blogger July, 2010 to present • Critique hip-hop, electronica and R&B albums, songs, videos and artists • Design, manage and update website • Supervise staff of up to eight writers • Review submitted user content • Back-end support and management
- 5. AmeriHealth New Jersey - Facebook ● Wrote and scheduled Facebook posts from May 2015-December 2015 ● Once daily messages ● Topics ranged from health & wellness to promotional messages to recipes and more ● Maintained consistent reach and number of likes (24,000+) after budget cuts restricted paid Facebook advertising funds
- 6. The Hip Hop Speakeasy - Facebook ● Updated to inform audience of new posts on website ● Used to interact and engage with audience through posts and comment section ● 100% organic growth ● Additional messages include promotions, events, and more ● Single-handedly owned and operated by myself since inception
- 7. AmeriHealth New Jersey Twitter ● More than tripled the company’s engagement rate ● Tweeted at least three times a day ● Maintained monthly content calendar from May- December 2015 ● Increased number of monthly replies, retweets, and favorites ● Increased number of followers ● Implemented content curation plan and fresh new ideas
- 8. The Hip Hop Speakeasy Twitter ● Spearheaded audience engagement initiative via polls, sharing older and newer posts from website, and retweeting/favoriting/commenting on other tweets ● Tweet daily ● Single-handedly reached over 113,000 impressions at one point ● Over 3,100 followers gained organically to date ● Recognized by artists all over the world