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Faryal Jahanzaib Khan
What is Communication?
Communication can be defined as
the process by which people share ideas,
experience, knowledge and feelings through
the transmission of symbolic messages.
The means of communication are usually
spoken or written words, pictures or
But we also give information through body
language, gestures, and looks, facial
expressions can show how we feel and what
we think about an issue or another person.
•Message
•Source (sender)
•Channel
•Receiver
•Filter
•Feedback
The Communication Process
SENDER
(encodes)
RECEIVER
(decodes)
Barrier
Barrier
Medium
Feedback/Response
Types of Communication
Downwards Communication : Highly Directive, from Senior
to subordinates, to assign duties, give instructions, to inform
to offer feed back, approval to highlight problems etc.
Upwards Communications : It is non directive in nature from
down below, to give feedback, to inform about
progress/problems, seeking approvals.
Lateral or Horizontal Communication: Among colleagues,
peers at same level for information level for information
sharing for coordination, to save time.
What are the most common ways
we communicate?
Written Word
NonVerbal
Verbal
Effective communication requires the message to be:
Clear and concise
Accurate
Relevant to the needs of the receiver
Timely
Meaningful
Applicable to the situation
Effective communication requires the sender to:
Know the subject well
Be interested in the subject
Know the audience members and establish a rapport
with them
Speak at the level of the receiver
Choose an appropriate communication channel
The channel should be:
Appropriate
Affordable
Appealing
The receiver should:
Be aware, interested, and willing to accept the message
Listen attentively
Understand the value of the message
Provide feedback
An effective verbal
communicator:
Clarifies
Listens
Encourages empathically
Acknowledges
Restates/repeats
An effective nonverbal
communicator:
Relaxes
Opens up
Leans toward the other
person
Establishes eye contact
Shows appropriate facial
expressions
Barriers to communication
• Language
• Values and beliefs
• Sex/gender and age
• Economic status
• Educational level
• Physical barriers
• Attitude
• Timing
• Understanding of message
• Trust

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Introduction to communication