This document summarizes a survey of agricultural marketing in Chitwan, Nepal. It examines various marketing channels for commodities like apples, oranges, and bananas. It finds that fruits typically move from producers to agents and wholesalers before reaching retailers and consumers. There is a price spread between what consumers pay and what producers receive. The document also describes agricultural value chains and identifies problems faced by both producers and consumers, such as fluctuating prices and lack of quality standards. It recommends solutions like improved transportation and storage to make the market system more efficient.
2. • Market:
place where interaction between buyers and sellers
takes place
• Marketing:
process through which goods and services move from
concept to costumer
• Marketing Channel:
the ways that goods and services are made
available for use by the consumer
Introduction:
3.
4. Price Spread:
the difference between price paid by consumer & net price
received by farmer for an equivalent quantity of
commodity transected throughout the marketing channel
It is also called farm retail spread
Lesser the price, lesser the difference, more efficient is the
market system
5. Value Chain:
a set of activities that a firm operating in a specific industry
performs in order to deliver a valuable product or services
to the market
it breaks down the flow of production activities in different
categories
each categories is an opportunity for a company to
maximize efficiency and create a competitive advantage
6. Objectives:
to know about different marketing channels of agricultural
commodity
to the better understanding of supply chain, value chain
and price spread of the agricultural commodity
to know about different problems faced by the producers
and consumers
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Fuji Chinese delicious Indian apple
Wholesaler rate Retailer rate
Comparison of Price Variation in between Different varieties of
Apple:
Graph showing comparison of Price Variation in between different varieties
of Apple
14. Problem Faced by the Producer:
fluctuating market price
transportation
post harvest storage
disease and pest attack
unpredictable climatic conditions
15. Problem faced by the Consumer:
lack of grading system
discoloration of skin in case of apple
no provision for pesticide residual analysis
16. Solutions to the Problems:
government should pay proper attention towards
transportation
there should be well equipped storage system
provision of pesticide residual analysis
producer should be directly introduced to the market to
reduce middleman
