2. Agricultural marketing
• Agricultural marketing can be defined as the performance of
all business activities included in the flow of products from the
beginning of agricultural production until they are in the hands
of consumers—“from the farm to the fork.”

3. DEFECTS in
AGRICULTURAL MARKETING
• Lack of Transportation Facility
• Poor Quality of Product
• Role of Middleman
• Lack of Grading

4. Cont…
• Problems of Produce Collection
• Lack of Storage Facility
• Weight and Measures
• Market News
• Lack of Credit Facilities

5. MEASURE TO IMPROVE
THE AGRICULTURAL MARKETING
 Improved Transport Facilities
 Increase in the Credit Facilities
 Increase in Storage Facility
 Market Reforms
 New Markets

6. Cont…
 Cold Storage
 Market Information
 Grading of Product
 Marketing Research

7. video