Presentation of major vegetables marketing channels, price trend ,outlets in Nepal. Potato Tomato Cauliflower Email: rabibanjade3@gmail.com

1. Presentation on : Vegetable and Fruit Marketing
System ( Channel, Price Spread And Outlets)
Submitted By : Group
A (Roll No: 4, 5, 13,15,
20)
Bsc 5th semester
Submitted To : Roshan
Subedhi Sir.
Subject : Agriculture
marketing, Cooperatives and
International Trade

2. Introduction :
Marketing Channel:
• Marketing channels are routes through which agricultural products move from
producers to consumers.
• The length of the channel varies from commodity to commodity, depending on the
quantity to be moved, the form of consumer demand and degree of regional
specialization in production.
Price Spread :
• Difference between retail price and farm gate price is price spread.
• It involves various costs incurred by various intermediaries and their margins.
• Mathematically, PS = P, - P, where P, is retail price and P, is farm gate price.
Producers Share:
• The ratio between farm gate price and retail price is producers share.
• It can also be stated as the share of producer in consumer's rupee.
• Mathematically, PS = (P,/ P,)*100%
Market margin of a middleman
• This is the difference between the total payments (cost + purchase price) and
receipts (sale price) of the middlemen.

3. Marketing Channel, Price Spread And Outlets of
A. Potato
B.Tomato
C. Cauliflower
D. Onion

5. • Channel 1 = farmers - aggregators ---wholesalers/retailers consumers
• Channel 2 = farmers - - wholesalers --- retailers -• consumers
• Channel 3 = farmers --- retailers --- consumers
• Channel 4 = farmers - - consumers
Among the above-mentioned channels, 36.36% of producers follow channel 3,
Similarly, the next 36.36% follow channel 4 to sell the product.

8. Price Spread of : Tomato

9. Different types of marketing channels were found for tomato marketing in
Kathmandu valley.
The most common channels were observed:
• Channel-l:- Farmers - Consumers (5%)
• Channel-Il:- Farmers - Retailers - Consumers (15%)
•Channel-III:- Farmers - Local Collector- Wholesalers - Retailers - Consumers (40%)
• Channel-IV:- Farmers - Wholesalers - Retailers - Consumers (30%)
Channel-V:- Farmers - Local Collector - Wholesalers - Retailers (Cycle) - Consumers
(10%)
Five different channels were found in Kathmandu valley for vegetable marketing.
In channel I. farmers have sold their products direct to the consumers, and
producers can get maximum marketing share. In the second channel, retailers
have acted as bridging agents between farmers and consumers. So, the consumer
must pay more, but the farmer gets less margin. 3" and St channels have the same
number of intermediaries. But the role of retailer in the S™ channel has done by
cycle vendor. The fourth marketing channel looks like an ideal channel, where all
major actors are playing a role in the marketing process.

10. Marketing system of cauliflower :
The producers and traders were the main actors of the marketing system of cauliflower in
the study area.
Marketing channels :
The result showed that five types of marketing channels were prevalent for main season
cauliflower in the study area.
The marketing channels of main season cauliflower are presented as follows:
Channel 1: Producers--- Consumer
Channel 2: Producers- - Retailers--Consumer
Channel 3: Producers -Local Traders---Retailer---. Consumer
Channel 4: Producers----local Traders- -Wholesaler---Retailer----Consumer
Channel 5: Producers -..-Local Traders--.- Primary Wholesalers--Secondary wholesalers----
Retailers-*- Consumer

11. The following four types of marketing channels were
identified for off-season cauliflower in the study area:
Channel 1: Producers--- Consumer
Channel 2: Producers- -- Retailers -Consumer
Channel 3: Producers--Local Traders- --Retailer- Consumer
Channel 4: Producers----local Traders-----Wholesaler-Retailer----Consumer
The study revealed that most practiced marketing channel in study site was
Channel 4 (Producers- ----local Traders- -Wholesaler- - Retailer- Consumer) for
both main season and off-season cauliflower.